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Show Results For
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All HBS Web
(782)
- People (1)
- News (125)
- Research (366)
- Events (5)
- Multimedia (3)
- Faculty Publications (75)
- Research Summary
Consumer Response to Online Ratings and Recommendations
Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully...
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- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also...
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- August 2015
- Case
Yabbly (A)
By: Shikhar Ghosh and Christopher Payton
In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...
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Keywords:
Startup;
Mobile;
Online Product Reviews;
Consumer Products;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Mobile and Wireless Technology;
Internet and the Web;
North America;
United States;
Washington (state, US);
Seattle
Ghosh, Shikhar, and Christopher Payton. "Yabbly (A)." Harvard Business School Case 816-030, August 2015.
- Web
Program Policies - HBS Online
documentation is accepted? The HBS Online Accommodations team will review any relevant supporting documentation. However, the documentation must be in English or include a notarized English translation....
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- Web
HBS - The year in Review
2021 Annual Report From The Dean Financials PDF Downloads Archive The Year in Review The 2020–21 fiscal year was one of innovation and adaptation. While the pandemic disrupted lives and activities around the world, Harvard Business School...
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- Web
Design Thinking Course | HBS Online
understanding and applying human-centered design. "I’ve taken many courses from HBS Online because they’re either directly applicable to my career (like this course) or can help me get to where I want to be. This particular course has...
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- September 2006
- Tutorial
Management Control Process - Online Tutorial
By: David F. Hawkins
Introduces the Management Control Process by detailing its six components: 1) the management control environment, 2) organizational structure and responsibilities, 3) information and communication, 4) management control systems, 5) incentives, and 6) monitoring....
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- September 2006
- Tutorial
Internal Control Process - Online Tutorial
By: David F. Hawkins
Introduces the Internal Control Process by detailing its five components: 1) the internal control environment, 2) risk assessment, 3) internal control activities, 4) information and communications, and 5) monitoring. Includes multiple review exercises throughout the...
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- 01 Dec 2004
- News
Ideas: Faculty Research Online
new book, Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust, shows how to put appropriate metrics to work to measure performance. IBM Finds Profit in Diversity Former IBM CEO Lou Gerstner (MBA ’65) established a diversity...
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- Web
SMS Terms - HBS Online
Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies The following terms apply if you have opted in to receive information from HBS Online using automated dialing technology to call or text...
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- Web
FERPA Information | HBS Online
of Harvard Business School Online, Harvard Business School or the University; and members of Harvard's governing boards. Student Rights Under FERPA Under Harvard Business School Online policy and FERPA to the extent that it applies,...
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- Web
Frequently Asked Questions | HBS Online
fee) up until 24 hours after the start of your program. Please review the Program Policies page for more details on refunds and deferrals. If your employer has contracted with HBS Online for participation in...
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- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as...
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Keywords:
Small Business;
Internet and the Web;
Revenue;
Digital Marketing;
Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- Web
Terms of Use | HBS Online
1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School Online website (the “Site,” which consists...
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Business Program Discount | HBS Online
and perspectives. Case-Based Immerse yourself in real-world learning. Lessons are brought to life through cases, which put you in the shoes of business leaders. Hear firsthand the challenges they faced, and wrestle with the same issues and imperfect information. Learn...
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- 01 Jun 2006
- News
Online Elective for MBA Students
Last fall, without ever setting foot in the classroom, some twenty MBA students took an elective course titled How to Lead — How to Live, taught by HBS professor D. Quinn Mills. Readings for the eight-week online course, a first at HBS,...
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- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online...
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- Web
CORe Final Exam Preparation | HBS Online
Exam Logistics The CORe final exam is a three-hour, multiple-choice, closed book assessment created by HBS faculty and delivered via the HBS Online course platform. The exam is offered to participants after successful completion of the...
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- Web
Business Fundamentals Course - CORe | HBS Online
take your career to the next level with a deeper understanding of essential business concepts. Participating in a Harvard Business School Online course enabled Sheneka to gain greater clarity about her professional future and advance her...
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- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new...
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Keywords:
Online Reviews;
Product Ratings;
Social Networks;
Word Of Mouth;
Pricing;
User-generated Content;
Advertising;
Product Marketing;
Price;
Consumer Behavior;
Product Positioning;
Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.