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All HBS Web
(1,162)
- News (222)
- Research (662)
- Events (13)
- Multimedia (2)
- Faculty Publications (229)
- Web
Online Business Courses & Certifications | HBS Online
a diverse global network. 1 year, 5-9 hrs/weekApply by August 21st & 28th$15,000 (four installments of $3,750)Credential Business Essentials Interpret data to inform business decisions, explore the economic foundations of strategy, and...
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- 2019
- Working Paper
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even...
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Keywords:
E-commerce;
Online Retailing;
Friction;
Effor;
Search Costs;
Price Discrimination;
Consumer Behavior;
Price;
Search Technology
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- Web
Online Finance & Accounting Courses | HBS Online
non-finance role. What You Earn Certificate Boost your resume by completing an HBS Online course. Certificate of Specialization Complete any three courses within this subject area to earn a Certificate of Specialization and signify your...
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- Web
Online AI Course | HBS Online
Enrollment Stories FAQs Apply Now Key Concepts Understand the evolving AI landscape Discover diverse applications of AI, machine learning, predictive modeling, and data science Explore ethical AI-related challenges to implement it...
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- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even...
View Details
Keywords:
Online Retailing;
Friction;
Effor;
Search Costs;
Price Discrimination;
Marketing;
Consumer Behavior;
Strategy;
Price;
E-commerce;
Retail Industry;
Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- Web
Financial Accounting Online Course | HBS Online
currently leading the operational functions of a system-wide IT implementation, a project that affects the daily work of a few thousand employees. Knowing how to read financial statements or look at data sets and understand them has...
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- 27 Sep 2018
- Working Paper Summaries
Large-Scale Demand Estimation with Search Data
- Web
Online Leadership Principles Course | HBS Online
HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing any three courses within this subject area to earn a Certificate of Specialization Learn More...
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- 2019
- Working Paper
The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a...
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Keywords:
Cash On Delivery;
Online Retail;
Product Returns;
Payment Methods;
Digitization;
Emerging Markets;
Currency;
Internet and the Web;
Demand and Consumers;
Retail Industry;
India
Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization." Harvard Business School Working Paper, No. 19-123, June 2019.
- 9 AM – 10 AM EDT, 20 Mar 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: March 20, 2019 - May 15, 2019
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- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 2021
- Working Paper
Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities
By: Eunkwang Seo, Frank Nagle and Sonali K. Shah
Online communities provide vibrant forums for knowledge sharing and are increasingly being used by individual users and firms to source knowledge and create and capture value. Yet, there is much to learn about how the actions of community members affect other members,...
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Keywords:
Online Communities;
Knowledge Development;
Innovation;
Reciprocity;
Knowledge Sharing;
Networks;
Innovation and Invention;
Interpersonal Communication
Seo, Eunkwang, Frank Nagle, and Sonali K. Shah. "Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities." Harvard Business School Working Paper, No. 21-026, August 2020. (Revised July 2021.)
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
retailer-initiated feedback loops. Retailers should ask themselves, How do I create a partnership with the consumer? Data collected from these programs can help merchants make smarter decisions on everything from where to open a new store...
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- 2019
- Working Paper
The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work
By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as...
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Keywords:
Open Source;
Future Of Work;
Software Development;
Knowledge Work;
Online Community;
Learning;
Knowledge Sharing;
Applications and Software;
Open Source Distribution;
Performance Productivity
Lifshitz - Assaf, Hila, and Frank Nagle. "The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work." Working Paper, April 2019.
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often imperfect—even frustrating—because the...
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- Article
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
By: Santiago Gallino and Antonio Moreno
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can...
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Keywords:
Retail Operations;
Inventory Availability;
Empirical Operations Management;
Business Analytics;
Online Retail;
Ecommerce;
Operations;
Management;
Distribution Channels;
Consumer Behavior;
E-commerce;
Retail Industry
Gallino, Santiago, and Antonio Moreno. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information." Management Science 60, no. 6 (June 2014): 1434–1451. (Finalist of Management Science Best Paper award in Operations Management.)
- 2018
- Working Paper
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of...
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Keywords:
Cash On Delivery;
Dynamic Pricing;
Online Retail;
Payment Methods;
Strategic Customer Behavior;
Opportunistic Returns;
Price;
Policy;
Consumer Behavior;
Emerging Markets;
Retail Industry
Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
- Web
Online Digital Marketing Strategy Course | HBS Online
level. "The course’s content and teaching method through case studies and practical examples was remarkable." Vishal VyasAssistant Vice President at TTK Healthcare Limited Explore the latest trends impacting your role or organization and develop a foundation in digital...
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