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- June 2013 (Revised September 2015)
- Case
Procter & Gamble
By: Jay W. Lorsch and Kathleen Durante
On July 12, 2012, Bill Ackman's Pershing Square Capital Management announced publicly that it had purchased about $2 billion of Procter and Gamble (P&G) stock. Shares in the company closed up 3.75% the day the disclosure was made public. Ackman told the New York... View Details
Keywords:
Ackman;
P&G;
Pershing Square Capital Managment;
Disruption;
Management Succession;
Crisis Management;
Acquisition;
Consumer Products Industry;
Financial Services Industry
Lorsch, Jay W., and Kathleen Durante. "Procter & Gamble." Harvard Business School Case 413-127, June 2013. (Revised September 2015.)