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All HBS Web
(1,104)
- People (2)
- News (132)
- Research (860)
- Events (4)
- Multimedia (15)
- Faculty Publications (506)
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- 17 Jun 2013
- News
Mind Perception
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Perceptions
By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
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Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.)
- Forthcoming
- Article
Perceptions about Monetary Policy
By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
We estimate perceptions about the Federal Reserve’s monetary policy rule from panel data on professional forecasts of interest rates and macroeconomic conditions. The perceived dependence of the federal funds rate on economic conditions varies substantially over time,...
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Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Perceptions about Monetary Policy." Quarterly Journal of Economics (forthcoming).
- 01 Jun 2011
- News
Perception versus Reality
HBS doesn’t get the credit it deserves for nurturing the entrepreneurial ambitions of its MBAs. Too many people, MBA applicants included, still regard the School as primarily a powerhouse in financial services and consulting. While it excels in both, the View Details
- 01 Mar 2006
- News
The Marketplace of Perceptions
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages....
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Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- August 2020
- Article
Financial Market Risk Perceptions and the Macroeconomy
By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam
We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and...
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Keywords:
Risk-centric Business Cycles;
Cross-section Of Equities;
Real Risk-free Rate;
Real Investment;
Financial Markets;
Risk and Uncertainty;
Perception;
Investment
Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam. "Financial Market Risk Perceptions and the Macroeconomy." Quarterly Journal of Economics 135, no. 3 (August 2020).
Directors’ Perceptions of Board Effectiveness and Internal Operations
We contribute to the growing literature on the effectiveness of corporate boards by examining the effect of two insights that have been largely unexplored in prior studies that use public data. First, since boards’ responsibilities are wide-ranging, more holistic...
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- 2023
- Working Paper
Public Perception and Autonomous Vehicle Liability
By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated...
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Keywords:
Autonomous Vehicles;
Moral Judgment;
Liabilities;
Harm;
Insurance;
Moral Sensibility;
Legal Liability;
Risk and Uncertainty;
Technological Innovation;
Public Opinion
De Freitas, Julian, Xilin Zhou, Margherita Atzei, Shoshana Boardman, and Luigi Di Lillo. "Public Perception and Autonomous Vehicle Liability." Harvard Business School Working Paper, No. 23-036, January 2023. (Revised January 2023.)
- 24 Apr 2014
- News
Reinventing perceptions of Africa through wine
Selena Cuffe (MBA 2003) and her company, Heritage Link Brands, import wine made by black South African vintners. In so doing, Cuffe is helping to reverse the effects of apartheid: the vintners gain access to more capital, can own their land, and ultimately help...
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- 1 Apr 1980
- Conference Presentation
Perceptions of Negative Evaluators: Unlikeable but Smart
By: Teresa M. Amabile and D. Schlesinger
Keywords:
Social Psychology
- 26 Oct 2023 - 28 Oct 2023
- Conference Presentation
Public Perception and Autonomous Vehicle Liability
By: Julian De Freitas, X. Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
- October 2021
- Article
Directors' Perceptions of Board Effectiveness and Internal Operations
By: J. Yo-Jud Cheng, Boris Groysberg, Paul M. Healy and Rajesh Vijayaraghavan
We contribute to the growing literature on the effectiveness of corporate boards by examining the effect of two insights that have been largely unexplored in prior studies that use public data. First, since boards’ responsibilities are wide-ranging, more holistic...
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Keywords:
Boards Of Directors;
Corporate Governance;
Governing and Advisory Boards;
Performance Effectiveness;
Perception
Cheng, J. Yo-Jud, Boris Groysberg, Paul M. Healy, and Rajesh Vijayaraghavan. "Directors' Perceptions of Board Effectiveness and Internal Operations." Management Science 67, no. 10 (October 2021): 6399–6420.
- 2019
- Working Paper
Binge is the New Black: Perceptions of Accelerated Consumption
By: Anne Wilson and Anat Keinan
- July 2021
- Article
How Trust and Distrust Shape Perception and Memory
By: Ann-Christin Posten and Francesca Gino
Trust is a key ingredient in decision making, as it allows us to rely on the information we receive. Although trust is usually viewed as a positive element of decision making, we suggest that its effects on memory are costly rather than beneficial. Across nine studies...
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Posten, Ann-Christin, and Francesca Gino. "How Trust and Distrust Shape Perception and Memory." Journal of Personality and Social Psychology 121, no. 1 (July 2021): 43–58.
- 2012
- Working Paper
Expertise Dissensus: A Multi-level Model of Teams' Differing Perceptions about Member Expertise
By: Heidi K. Gardner and Lisa Kwan
Why are some teams more effective than others at using their members' expertise to achieve short-term performance and longer term developmental benefits? We propose that a critical factor is expertise dissensus-members' differing perceptions of each other's level of...
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Keywords:
Groups and Teams;
Failure;
Experience and Expertise;
Research;
Performance Effectiveness;
Knowledge Use and Leverage;
Perception;
Personal Development and Career
Gardner, Heidi K., and Lisa Kwan. "Expertise Dissensus: A Multi-level Model of Teams' Differing Perceptions about Member Expertise." Harvard Business School Working Paper, No. 12-070, February 2012. (Revised March 2012.)
- July 1977
- Article
Social Roles, Social Control and Biases in Social Perception Processes
By: L. D. Ross, T. M. Amabile and J. Steinmetz
To make accurate social judgments, an individual must both recognize and adequately correct for the self-presentation advantages or disadvantages conferred upon actors by their social roles. Two experiments using 120 undergraduates examined social perceptions formed...
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Keywords:
Perception;
Prejudice and Bias;
Social Psychology;
Judgments;
Power and Influence;
Status and Position;
Situation or Environment
Ross, L. D., T. M. Amabile, and J. Steinmetz. "Social Roles, Social Control and Biases in Social Perception Processes." Journal of Personality and Social Psychology 35, no. 7 (July 1977): 485–494.
- Article
Managing Perceptions of Distress at Work: Reframing Emotion as Passion
By: Elizabeth Baily Wolf, Jooa Julia Lee, Sunita Sah and Alison Wood Brooks
Expressing distress at work can have negative consequences for employees: observers perceive employees who express distress as less competent than employees who do not. Across five experiments, we explore how reframing a socially inappropriate emotional expression...
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Wolf, Elizabeth Baily, Jooa Julia Lee, Sunita Sah, and Alison Wood Brooks. "Managing Perceptions of Distress at Work: Reframing Emotion as Passion." Organizational Behavior and Human Decision Processes 137 (November 2016): 1–12.
- 2020
- Working Paper
Directors' Perceptions of Board Effectiveness and Internal Operations
By: J. Yo-Jud Cheng, Boris Groysberg, Paul M. Healy and Rajesh Vijayaraghavan