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      • Faculty Publications  (55)

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      • April 2022
      • Article

      Consumers Value Effort over Ease When Caring for Close Others

      By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
      Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort....  View Details
      Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception
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      Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990.
      • January 2022
      • Article

      People Overestimate the Self-Presentation Costs of Deadline Extension Requests

      By: Ashley V. Whillans, Jaewon Yoon and Grant Donnelly
      Across five studies (N = 4,151), we investigate a novel barrier that prevents people from making personally beneficial requests: the overestimation of self-presentation costs. Even when deadlines are easily adjustable, people are less likely to request an extension and...  View Details
      Keywords: Extension Request; Help Request; Task Deadlines; Self-presentation; Meta-perceptions; Time Management; Behavior; Perception
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      Whillans, Ashley V., Jaewon Yoon, and Grant Donnelly. "People Overestimate the Self-Presentation Costs of Deadline Extension Requests." Art. 104253. Journal of Experimental Social Psychology 98 (January 2022).
      • October 15, 2021
      • Article

      Virtuous Victims

      By: Jillian J. Jordan and Maryam Kouchaki
      How do people perceive the moral character of victims? We find, across a range of transgressions, that people frequently see victims of wrongdoing as more moral than non-victims who have behaved identically. Across 15 experiments (total n = 9,355), we document this...  View Details
      Keywords: Moral Judgment; Restorative Justice; Punishment; Compensation; Person Perception; Moral Sensibility; Judgments; Perception
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      Jordan, Jillian J., and Maryam Kouchaki. "Virtuous Victims." Science Advances 7, no. 42 (October 15, 2021).
      • October 2021
      • Article

      Communicating Resource Scarcity and Interpersonal Connection

      By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton
      Consumers often cite insufficient time or money as an excuse for rejecting social invitations. We explore the effectiveness of these excuses in preserving interpersonal relationships. Six studies—including perceptions of couples planning their wedding—demonstrate that...  View Details
      Keywords: Time; Interpersonal Relationships; Communication; Money; Relationships; Interpersonal Communication
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      Donnelly, Grant E., Anne V. Wilson, Ashley V. Whillans, and Michael I. Norton. "Communicating Resource Scarcity and Interpersonal Connection." Journal of Consumer Psychology 31, no. 4 (October 2021): 726–745.
      • Article

      Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties

      By: Julia Hur, Alice Lee-Yoon and Ashley V. Whillans
      Most working adults report spending very little time with friends and family. The current research explores the aspects of work that encourage employees to spend less time with personal ties. We show that incentive systems play a critical role in shaping how people...  View Details
      Keywords: Rewards; Performance Incentives; Social Relationships; Instrumentality; Time Allocation; Performance; Motivation and Incentives; Relationships; Time Management
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      Hur, Julia, Alice Lee-Yoon, and Ashley V. Whillans. "Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties." Organizational Behavior and Human Decision Processes 165 (July 2021): 103–114. (Shared Authorship.)
      • July–August 2021
      • Article

      Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

      By: Ryan W. Buell, Ethan Porter and Michael I. Norton
      Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and...  View Details
      Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
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      Buell, Ryan W., Ethan Porter, and Michael I. Norton. "Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government." Manufacturing & Service Operations Management 23, no. 4 (July–August 2021): 781–802.
      • Article

      'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating

      By: Celia Chui, Maryam Kouchaki and Francesca Gino
      In many spheres of life, from applying for a job to participating in an athletic contest to vying for a date, we face competition. Does the size of the competition pool affect our propensity to behave unethically in our pursuit of the prize? We propose that it does....  View Details
      Keywords: Unethical Behavior; Cheating; Competitors; Social Norms; Ethics; Behavior; Competition; Societal Protocols
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      Chui, Celia, Maryam Kouchaki, and Francesca Gino. "'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating." Organizational Behavior and Human Decision Processes 164 (May 2021): 102–115.
      • Article

      Emotional Acknowledgment: How Verbalizing Others' Emotions Fosters Interpersonal Trust

      By: Alisa Yu, Justin M. Berg and Julian Zlatev
      People often respond to others’ emotions using verbal acknowledgment (e.g., “You seem upset”). Yet, little is known about the relational benefits and risks of acknowledging others’ emotions in the workplace. We draw upon Costly Signaling Theory to posit how emotional...  View Details
      Keywords: Emotion; Costly Signaling; Interpersonal Trust; Emotional Valence; Interpersonal Relationships; Empathic Accuracy; Emotions; Relationships; Trust; Interpersonal Communication
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      Yu, Alisa, Justin M. Berg, and Julian Zlatev. "Emotional Acknowledgment: How Verbalizing Others' Emotions Fosters Interpersonal Trust." Organizational Behavior and Human Decision Processes 164 (May 2021): 116–135.
      • 2020
      • Working Paper

      'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

      By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
      Many consumers struggle to repay their credit card debt, in part because paying small portions of large bills often feels fruitless. We introduce a novel credit card payment option—repayment-by-purchase—and examine its influence on both the amount consumers’ repay and...  View Details
      Keywords: Consumer Debt; Goal Pursuit; Goal Progress; Financial Decison-making; Personal Finance; Credit Cards; Borrowing and Debt; Goals and Objectives; Motivation and Incentives; Decision Making
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      Donnelly, Grant E., Cait Lamberton, Stephen Bush, Zoe Chance, and Michael I. Norton. "'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt." Harvard Business School Working Paper, No. 21-060, November 2020.
      • 2020
      • Chapter

      The Group Malleability Intervention: Addressing Intergroup Conflicts by Changing Perceptions of Outgroup Malleability

      By: Amit Goldenberg, J. J. Gross and Eran Halperin
      Precise shifts in the ways people make sense of themselves, others, and social situations can help people flourish. This compelling handbook synthesizes the growing body of research on wise interventions—brief, nonclinical strategies that are "wise" to the impact of...  View Details
      Keywords: Social Psychology; Personality
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      Goldenberg, Amit, J. J. Gross, and Eran Halperin. "The Group Malleability Intervention: Addressing Intergroup Conflicts by Changing Perceptions of Outgroup Malleability." Chap. 15 in Handbook of Wise Interventions: How Social Psychology Can Help People Change, edited by Gregory M. Walton and Alia J. Crum. New York, NY: Guilford Press, 2020.
      • Article

      Feeling Authentic Serves as a Buffer Against Rejections

      By: F. Gino and M. Kouchaki
      Social exclusion is a painful yet common experience in many people’s personal and professional lives. This research demonstrates that feeling authentic serves as a buffer against social rejection, leading people to experience less social pain. Across five studies,...  View Details
      Keywords: Authenticity; Social Exclusion; Threat; Decision Making; Perception; Relationships
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      Gino, F., and M. Kouchaki. "Feeling Authentic Serves as a Buffer Against Rejections." Organizational Behavior and Human Decision Processes 160 (September 2020): 36–50.
      • 2020
      • Working Paper

      Quiet Fires Fail to Impress: Introverted Expressions of Passion Receive Less Social Worth

      By: Grace Cormier and Jon M. Jachimowicz
      Thinking of passionate people typically brings to mind their vivacious expressions. Prior research has shown that such outward manifestations of passion are often met with increased admiration and support by others. But not everyone may express their passion so...  View Details
      Keywords: Passion; Personality; Support; Social Worth; Personal Characteristics; Behavior; Perception; Value
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      Cormier, Grace, and Jon M. Jachimowicz. "Quiet Fires Fail to Impress: Introverted Expressions of Passion Receive Less Social Worth." Harvard Business School Working Paper, No. 21-027, August 2020.
      • 2020
      • Working Paper

      Older People Are Less Pessimistic About the Health Risks of COVID-19

      By: Pedro Bordalo, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
      A central question for understanding behaviour during the COVID-19 pandemic, at both the individual and collective levels, is how people perceive the health and economic risks they face. We conducted a survey of over 1,500 Americans from May 6–13, 2020, to understand...  View Details
      Keywords: Health Pandemics; Risk and Uncertainty; Perception; Age
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      Bordalo, Pedro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Older People Are Less Pessimistic About the Health Risks of COVID-19." NBER Working Paper Series, No. 27494, July 2020.
      • 2020
      • Article

      The Upside to Feeling Worse Than Average (WTA): A Conceptual Framework to Understand When, How, and for Whom Worse-Than-Average Beliefs Have Long-Term Benefits

      By: Ashley V. Whillans, Frances Chen and Alex Jordan
      Our thoughts, feelings, and behaviors are shaped in critical ways by our beliefs about how we compare to other people. Past research has predominantly focused on the consequences of believing oneself to be better than average (BTA). Research on the consequences of...  View Details
      Keywords: Worse Than Average; Better Than Average; Social Cognition; Self-perception; Social Comparisons; Identity; Perception; Personal Characteristics
      Citation
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      Whillans, Ashley V., Frances Chen, and Alex Jordan. "The Upside to Feeling Worse Than Average (WTA): A Conceptual Framework to Understand When, How, and for Whom Worse-Than-Average Beliefs Have Long-Term Benefits." Frontiers in Psychology 11, no. 642 (2020).
      • 2022
      • Working Paper

      Fostering Perceptions of Authenticity via Sensitive Self-Disclosure

      By: Li Jiang, Leslie John, Reihane Boghrati and Maryam Kouchaki
      Leaders’ perceived authenticity—the sense that they are acting in accordance with their “true self”—is associated with positive outcomes for both employees and organizations alike. How might a leader foster this impression? We show that sensitive self-disclosure, in...  View Details
      Keywords: Authenticity; Weaknesses; Self-disclosure; Leaders; Impression Management; Leadership Style; Personal Characteristics; Communication Intention and Meaning; Perception
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      Jiang, Li, Leslie John, Reihane Boghrati, and Maryam Kouchaki. "Fostering Perceptions of Authenticity via Sensitive Self-Disclosure." Harvard Business School Working Paper, No. 20-070, January 2020. (Revised February 2022.)
      • 2020
      • Book

      Edge: Turning Adversity into Advantage

      By: Laura Huang
      Having an edge is about gaining an advantage, but it goes beyond just advantage. It's about recognizing that others will have their own perceptions about us, right or wrong. When you recognize the power in those perceptions and flip them in your favor, you create an...  View Details
      Keywords: Success; Perception; Personal Characteristics; Performance
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      Huang, Laura. Edge: Turning Adversity into Advantage. New York: Portfolio/Penguin, 2020.
      • September 2019
      • Article

      The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

      By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
      Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even...  View Details
      Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
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      John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
      • 2010
      • Article

      I May Not Agree With You, but I Trust You: Caring About Social Issues Signals Integrity

      By: Julian Zlatev
      What characteristics of an individual signal trustworthiness to other people? I propose that individuals who care about contentious social issues signal to observers that they have integrity and thus can be trusted. Critically, this signal conveys trustworthiness...  View Details
      Keywords: Personal Characteristics; Moral Sensibility; Perception; Trust
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      Zlatev, Julian. "I May Not Agree With You, but I Trust You: Caring About Social Issues Signals Integrity." Psychological Science 30, no. 6 (June 2019): 880–892.
      • February 2019
      • Article

      Pettiness in Social Exchange

      By: Tami Kim, Ting Zhang and Michael I. Norton
      We identify and document a novel construct—pettiness, or intentional attentiveness to trivial details—and examine its (negative) implications in interpersonal relationships and social exchange. Seven studies show that pettiness manifests across different types of...  View Details
      Keywords: Relationships; Personal Characteristics; Perception; Societal Protocols
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      Kim, Tami, Ting Zhang, and Michael I. Norton. "Pettiness in Social Exchange." Journal of Experimental Psychology: General 148, no. 2 (February 2019): 361–373.
      • 2019
      • Working Paper

      Communicating Resource Scarcity

      By: Grant E. Donnelly, Anne Wilson, A.V. Whillans and Michael I. Norton
      The development and maintenance of interpersonal relationships require investments of both money and time—resources that are often limited in supply, but in great demand. Indeed, consumers are regularly asked to dedicate their money and time to social engagements, and...  View Details
      Keywords: Interpersonal Relationships; Time; Communication; Relationships; Money; Perception
      Citation
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      Donnelly, Grant E., Anne Wilson, A.V. Whillans, and Michael I. Norton. "Communicating Resource Scarcity." Harvard Business School Working Paper, No. 19-066, January 2019.
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