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All HBS Web
(1,491)
- News (312)
- Research (851)
- Events (1)
- Multimedia (4)
- Faculty Publications (213)
- Web
Data Privacy Statement (MENA) - Global
Middle East & North Africa Dubai, Istanbul, Tel Aviv Data Privacy Statement Pursuant to Law No. 6698 on the Protection of Personal Data of Turkey (hereinafter “Law”) entered...
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- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
Obama-to move government data to the Web-lead to public benefits much faster? Data.gov, the subject of a new HBS case study, taught for the first time this summer, highlights the potential of raw data to...
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- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
personal data collection have a surprising ally: Scott Howe. Why? Because it's good for business. "How people think about data is going to change seismically in the coming...
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- 18 Apr 2023
- Research & Ideas
The Best Person to Lead Your Company Doesn't Work There—Yet
details, including a top executive’s stake in the firm. So, the researchers turned to Pitchbook, a company that tracks buyout data for private companies. They added specific CEO data from Capital IQ,...
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- 01 Dec 1997
- News
1997 Placement Data Reflect January Cohort's Success
interviews, summer career fairs that drew more than seventy firms to campus, and more personalized counseling support. Some students also completed a fall internship before entering HBS, while others worked for companies briefly during...
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- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...
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Keywords:
Customer Engagement;
Adoption Routes;
Word-of-Mouth;
Digital Marketing;
Bayesian Estimation;
Customers;
Communication;
Consumer Behavior;
Marketing;
Internet and the Web;
Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- Web
Using Personal Devices for HBS Business | Information Technology
the devices that are working on. Personal Device Requirements Any device (laptop, desktop, or mobile device) that will access, or store Level 3 (Sensitive) Harvard data must adhere to the requirements listed...
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- 2015
- Working Paper
Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections
By: Doug J. Chung and Lingling Zhang
We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the...
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Keywords:
Multi-channel Marketing;
Personal Selling;
Advertising;
Political Campaigns;
Dynamic Panel Data;
Instrumental Variables;
Marketing Communications;
Political Elections;
Advertising Campaigns;
United States
Chung, Doug J., and Lingling Zhang. "Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections." Harvard Business School Working Paper, No. 15-095, June 2015. (Revised December 2015.)
- 19 Dec 2023
- Research & Ideas
$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy
finished giving, but with more than $15 billion granted to nearly 2,000 organizations, some meaningful patterns have begun to emerge. We parsed all the Yield Giving donation information available to date and matched it with Internal Revenue Service View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
the class toward her personal passion, precision medicine. “Health care is rife with examples like these—and such applications of big data will only expand over the coming years. I spend a lot of time...
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Keywords:
by Dina Gerdeman
- March 2023 (Revised May 2023)
- Technical Note
Technical Note: The Traits of Entrepreneurs
By: Jo Tango and Alys Ferragamo
Why do some entrepreneurs succeed and others do not? Are there personality traits that lead someone to become an entrepreneur? Although many questions still remain, there has been significant research on the “entrepreneurial personality.” This note provides an...
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Keywords:
Entrepreneur;
Innovation;
Personality;
Personality Traits;
Risk Preference;
Big Five;
Locus Of Control;
Success;
Entrepreneurship;
Personal Characteristics
Tango, Jo, and Alys Ferragamo. "Technical Note: The Traits of Entrepreneurs." Harvard Business School Technical Note 823-099, March 2023. (Revised May 2023.)
Eliminating unintended bias in personalized policies using Bias Eliminating Adapted Trees (BEAT) - PNAS
An inherent risk of algorithmic personalization is disproportionate targeting of individuals from certain groups (or demographic characteristics such as gender or race), even when the decision maker does not intend to discriminate based on those... View Details
- 06 Jul 2017
- Working Paper Summaries
Do All Your Detailing Efforts Pay Off? Dynamic Panel Data Methods Revisited
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
person is higher than me on the desirability scale. Maybe I’m more desirable than I thought I was. Confidence leads to better outcomes,” he says. Some love matches fizzled. When a targeting man was very desirable but a focal woman had low...
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Keywords:
by Kara Baskin
- Article
Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties
By: Julia Hur, Alice Lee-Yoon and Ashley V. Whillans
Most working adults report spending very little time with friends and family. The current research explores the aspects of work that encourage employees to spend less time with personal ties. We show that incentive systems play a critical role in shaping how people...
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Keywords:
Rewards;
Performance Incentives;
Social Relationships;
Instrumentality;
Time Allocation;
Performance;
Motivation and Incentives;
Relationships;
Time Management
Hur, Julia, Alice Lee-Yoon, and Ashley V. Whillans. "Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties." Organizational Behavior and Human Decision Processes 165 (July 2021): 103–114. (Shared Authorship.)
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
industries in different ways. Venture capital, for example, was once mostly reserved for institutional investors backed by endowments and pension funds. Today, it increasingly includes individual investors who are using technological tools and View Details
- Fast Answer
HBS Alumni Research Tips: Finding Market Data & Insights
How can alumni search for market data, trends, and insights? Statista is a user-friendly aggregator of statistical data from more than 20,000 sources worldwide. Follow instructions to register for a free premium account. Search for...
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- 22 Feb 2024
- Research & Ideas
How to Make AI 'Forget' All the Private Data It Shouldn't Have
model could learn what the underlying training data is. Layne: You mention that some of the data that people may want to get rid of is personally identifiable information like...
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- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,...
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Keywords:
Big Data;
Monetization;
Data and Data Sets;
Advertising;
Mobile Technology;
Customization and Personalization;
Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- Web
GDPR & Other Data Privacy Laws | Information Technology
affected individuals, taking into account the scope and purposes of such processing and the nature of the data. The GDPR identifies the following categories of data as meriting special protection: identifiable View Details