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Show Results For
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All HBS Web
(177)
- People (3)
- News (31)
- Research (113)
- Multimedia (1)
- Faculty Publications (61)
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
interest in this case than in antitrust cases of the past? Unlike communications companies whose practices generate consumer ire, Google’s services, like many on the internet, are perceived as both “free” (although Shoshanna Zuboff in her recent book argued View Details
Keywords:
by James Heskett;
Retail;
Technology;
Telecommunications;
Communications;
Consumer Products;
Service
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
mitigations. Businesses will have to persuasively communicate the actions they are taking. As the saying goes, what gets measured gets done. And every one of us will want to know exactly what is being done. About the Authors Joseph Allen...
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
increases a viewer's interest in watching an ad. After a certain amount, however, that persuasiveness starts to decrease and advertisers lose the link to the brand and the power to influence buying. In other words, too much entertainment...
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- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
has been so limited. I can make an argument that the market may be overreacting to the problems, but I can make an even more persuasive argument that the government is underreacting. The ideas put forward by Treasury Secretary Henry...
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- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society...
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by Carmen Nobel
- 09 Jun 2009
- First Look
First Look: June 9
potential approaches to establishing evidence of social influence in partially endogenous networks, and they may be especially persuasive in combination. Download the paper: http://www.hbs.edu/research/pdf/09-136.pdf Technology Innovation...
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Martha Lagace
- 13 Dec 2004
- Research & Ideas
Sharing News That Might Be Bad
out, most people judge you and decide what to do based on how you are responding. How clear is your thinking, persuasive your analysis, comprehensive your consideration of alternative explanations and options, and creative and...
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by Paul Michelman
- 20 Dec 2019
- News
The 19 Musts of 2019
work on signaling and persuasion can help enact urgently needed change.” —Laura Huang, MBA Class of 1954 Associate Professor of Business Administration and author of Edge: Turning Adversity into Advantage, forthcoming in January MUST READ...
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- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
mountaineering expeditions and firefighting crews. We've found that for change to stick, leaders must design and run an effective persuasion campaign—one that begins weeks or months before the actual turnaround plan is set in concrete....
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by David A. Garvin & Michael A. Roberto
- 02 May 2016
- Research & Ideas
Why People Don’t Vote--and How a Good Ground Game Helps
persuade,” says Pons. “Here we have evidence that persuasion is also possible.” Takeaways for political parties Taken together, Pons’ studies point to just how important a personal touch can be in getting voters to the polls, and even in...
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- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
Stickgold and Harvard Kennedy School's Todd Rogers, HBS PhDOB'08), influence and persuasion research (with my main collaborator at HBS, professor Amy Cuddy), voice analysis research (with Amy Cuddy and Cornell's Tanzeem Choudhury and her...
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by Martha Lagace
- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
corporate social performance (CSP) and corporate financial performance (CFP) reflects the enduring quest to find this persuasive "business case"—to substantiate claims, such as the one made in Annan's recent appeal to U.S....
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by Joshua D. Margolis & James P. Walsh
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
but increased Hollande's vote share in the first round and accounted for one-fourth of his victory margin in the second. Visits' impact persisted in later elections, suggesting a lasting persuasion effect. Publisher's link:...
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Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
vignette on households that gained water is insignificant, while it is largest (and significant) amongst households that did not gain water during the privatization. This suggests that propaganda was persuasive when it had a basis on...
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Martha Lagace
- 07 Feb 2007
- Research & Ideas
Dividends from Schumpeter’s Noble Failure
detailed historical analysis is no less so.9 Schumpeter's Rhetoric—and Keynes's Schumpeter could be a very persuasive writer, but in Business Cycles he appears at his stylistic worst. Read cover to cover (a chore I do not recommend), the...
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by Thomas K. McCraw
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
preferences. Finally, we find no evidence that CEO activists using economic language are more persuasive in their appeals. The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco...
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Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
cross-sectional empirical evidence is most persuasive in favor of agency considerations. Studies centered on the May 2003 dividend tax cut confirm that differences in the taxation of dividends and capital gains have only a second-order...
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Sean Silverthorne
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
affairs, could create national wealth based on manufacturing. This production would be fueled by an imperialistic British Empire, which through its expansion would provide the needed raw materials. The book proved extremely persuasive at...
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by Sean Silverthorne
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
early-life-cycle firms facing high information asymmetries benefit from protections against the market for corporate control by making more valuable long-term investments and reducing myopic behavior. Download working paper:...
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Dina Gerdeman
- 06 Sep 2016
- First Look
September 6, 2016
a persuasive story to compete with the scandal narrative. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand...
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Carmen Nobel