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    • All HBS Web  (3,259)
      • Faculty Publications  (139)

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      • August 2023 (Revised August 2023)
      • Case

      T.G.S. Transportation: Battery Electric or Hydrogen?

      By: Willy C. Shih
      Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between the Ports of Los Angeles, Long Beach, and Oakland to customers across the State of California, with a focus on the...  View Details
      Keywords: Decarbonization; Transportation; Clean Technology; Energy; Energy Policy; Transportation Industry; United States; California
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      Shih, Willy C. "T.G.S. Transportation: Battery Electric or Hydrogen?" Harvard Business School Case 624-032, August 2023. (Revised August 2023.)
      • July 2023
      • Case

      Crocs: Using Community-Centric Marketing to Make Ugly Iconic

      By: Ayelet Israeli and Anne V. Wilson
      In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...  View Details
      Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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      Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
      • April 18, 2023
      • Article

      The Rebirth of Software as a Service

      By: Frank V. Cespedes and Jacco van der Kooij
      Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a...  View Details
      Keywords: Customers; Sales; Technology Industry
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      Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
      • February 2023 (Revised May 2023)
      • Case

      CalPERS Private Equity 2.0

      By: Josh Lerner, John D. Dionne and Alys Ferragamo
      Yup Kim, the Head of Investments, Private Equity at the California Public Employees’ Retirement System (CalPERS), reflected on the pension fund’s private equity strategy. In July of 2022, the fund was in the midst of a multi-year turnaround strategy with the goal to...  View Details
      Keywords: Private Equity; Investment Portfolio; Retirement; Leadership; Strategy; Public Sector
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      Lerner, Josh, John D. Dionne, and Alys Ferragamo. "CalPERS Private Equity 2.0." Harvard Business School Case 223-048, February 2023. (Revised May 2023.)
      • February 7, 2023
      • Editorial

      Business Schools are Ignoring Students’ Changing Aspirations: They Must Focus on Management as a Calling

      By: Andrew J. Hoffman
      Many management students today are concerned about the mounting threats of climate change, income inequality, health care, and more. They increasingly see business as a place to make a difference in the world. Andrew Hoffman writes that business schools are slow to...  View Details
      Keywords: Business Education; Social Issues; Values and Beliefs; Mission and Purpose
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      Hoffman, Andrew J. "Business Schools are Ignoring Students’ Changing Aspirations: They Must Focus on Management as a Calling." LSE Business Review (February 7, 2023).
      • February 2023 (Revised March 2023)
      • Case

      Hey, Insta & YouTube, Are You Watching TikTok?

      By: Felix Oberholzer-Gee
      In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users...  View Details
      Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
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      Oberholzer-Gee, Felix. "Hey, Insta & YouTube, Are You Watching TikTok?" Harvard Business School Case 723-426, February 2023. (Revised March 2023.)
      • September 2022
      • Case

      BancoSol: Financial Inclusion in the Perfect Storm

      By: Michael Chu and Carla Larangeira
      In the pandemic, financial inclusion icon BancoSol faces a government-mandated year-long deferral of all loan payments, followed by the sudden Covid death of its CEO. In a Bolivia mired in political turmoil following a failed presidential election, with clients not...  View Details
      Keywords: Decision Making; Crisis Management; Management Succession; Business Strategy; Innovation Leadership; Risk and Uncertainty; Financing and Loans; Restructuring; Financial Services Industry; Latin America; Bolivia
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      Chu, Michael, and Carla Larangeira. "BancoSol: Financial Inclusion in the Perfect Storm." Harvard Business School Case 323-023, September 2022.
      • 2022
      • Working Paper

      Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

      By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
      Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online...  View Details
      Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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      Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, September 2022.
      • August 2022
      • Article

      The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

      By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
      Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits...  View Details
      Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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      Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
      • July 2022
      • Case

      Metaverse Seoul

      By: Mitchell Weiss and Samantha Markowitz
      In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,...  View Details
      Keywords: Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia
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      Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
      • July 2022
      • Article

      Private Equity and COVID-19

      By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov
      We survey more than 200 private equity (PE) managers from firms with $1.9 trillion of assets under management (AUM) about their portfolio performance, decisionmaking and activities during the Covid-19 pandemic. Given that PE managers have significant incentives to...  View Details
      Keywords: COVID-19 Pandemic; Health Pandemics; Private Equity; Management; Investment Portfolio; Performance; Decision Making; Value Creation
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      Gompers, Paul A., Steven N. Kaplan, and Vladimir Mukharlyamov. "Private Equity and COVID-19." Journal of Financial Intermediation 51 (July 2022).
      • April 2022
      • Article

      Does Context Outweigh Individual Characteristics in Driving Voting Behavior? Evidence from Relocations within the U.S.

      By: Enrico Cantoni and Vincent Pons
      We measure the overall influence of contextual versus individual factors (e.g., voting rules and media as opposed to race and education) on voter behavior, and explore underlying mechanisms. Using a U.S.-wide voter-level panel, 2008–18, we examine voters who relocate...  View Details
      Keywords: Voting; Behavior; Geographic Location; Personal Characteristics; Situation or Environment; United States
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      Cantoni, Enrico, and Vincent Pons. "Does Context Outweigh Individual Characteristics in Driving Voting Behavior? Evidence from Relocations within the U.S." American Economic Review 112, no. 4 (April 2022): 1226–1272.
      • March 2022 (Revised April 2022)
      • Case

      MTN: Unlocking Value While Driving Socioeconomic Progress

      By: Benjamin C. Esty, Pippa Tubman Armerding and Dilyana Karadzhova Botha
      On March 10, 2021, Ralph Mupita the new CEO of MTN Group, Africa's largest telecommunications company, presented the group’s 2020 annual results and unveiled a new strategy to “drive growth and unlock value.” Despite MTN’s leadership in most of its markets, the...  View Details
      Keywords: Decision Making; Goals and Objectives; Valuation; Emerging Markets; Business Strategy; Financial Management; Information Technology; Corporate Finance; Telecommunications Industry; Africa; South Africa; Ghana; Nigeria
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      Esty, Benjamin C., Pippa Tubman Armerding, and Dilyana Karadzhova Botha. "MTN: Unlocking Value While Driving Socioeconomic Progress." Harvard Business School Case 722-371, March 2022. (Revised April 2022.)
      • February 2022
      • Case

      Leading The UK Vaccine Task Force

      By: Amy C. Edmondson and Claudia Pienica
      This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham’s appointment within the government was considered unusual. The overarching brief given...  View Details
      Keywords: COVID-19; Vaccine; Government; Health Pandemics; Health Care and Treatment; Science; Innovation and Invention; Groups and Teams; Leadership; Decision Making; Government and Politics; Health; Innovation and Management; Governance; Change; Government Administration; Health Industry; Financial Services Industry; Public Administration Industry; Europe; United Kingdom
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      Edmondson, Amy C., and Claudia Pienica. "Leading The UK Vaccine Task Force." Harvard Business School Case 622-079, February 2022.
      • 2022
      • Case

      Can Salesforce Compete in the Carbon Accounting Market?

      By: Andrew J. Hoffman
      This case describes Salesforce's development of Sustainability Cloud, a suite of software tools built to help companies measure, track, and report carbon emissions and other sustainability metrics. The goal of this case is to provide students with a background and...  View Details
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      Hoffman, Andrew J. "Can Salesforce Compete in the Carbon Accounting Market?" William Davidson Institute Case 6-796-717, 2022.
      • 2022
      • Case

      Polarizing Government Work: McKinsey & Co. and Immigration and Customs Enforcement (ICE)

      By: Andrew J. Hoffman
      When Donald Trump announced his run for president in 2015, he placed immigration front and center in his campaign. He promised to drastically expand U.S. Immigration and Customs Enforcement (ICE), end Deferred Action for Childhood Arrivals (DACA), and build a border...  View Details
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      Hoffman, Andrew J. "Polarizing Government Work: McKinsey & Co. and Immigration and Customs Enforcement (ICE)." William Davidson Institute Case 3-951-926, 2022.
      • November 2021
      • Case

      Hitting Home: Amazon and Mary's Place

      By: Paul M. Healy, Debora L. Spar and Amy Klopfenstein
      In 2020, Amazon, the $386 billion online retail behemoth, built an eight-story shelter for women and families experiencing homelessness on its expanding headquarters in Seattle, Washington. The shelter, operated in partnership with a non-profit organization known as...  View Details
      Keywords: Business Ethics; Homelessness; Business And Society; Corporate Social Responsibility and Impact; Social Issues; Corporate Accountability; Urban Development; Society; Information Technology; Ethics; Technology Industry; Seattle; United States; North America
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      Healy, Paul M., Debora L. Spar, and Amy Klopfenstein. "Hitting Home: Amazon and Mary's Place." Harvard Business School Case 122-017, November 2021.
      • September 2021
      • Case

      Posse Foundation: Developing Strong Leaders from Diverse Backgrounds

      By: John J-H Kim, Robin Mendelson and Julia Kelley
      Founded in 1989, Posse Foundation was a nonprofit organization with a mission of developing future leaders who reflected the U.S.’s rich diversity. The organization ran a selective, localized admissions process in 10 U.S. cities to identify outstanding students with...  View Details
      Keywords: COVID-19 Pandemic; Education; Higher Education; Decision Making; Demographics; Diversity; Ethnicity; Income; Race; Values and Beliefs; Geography; Geographic Scope; Growth and Development; Leadership; Leading Change; Goals and Objectives; Growth and Development Strategy; Mission and Purpose; Partners and Partnerships; Social Enterprise; Nonprofit Organizations; Identity; Social Issues; Wealth and Poverty; Expansion; Education Industry; North and Central America; United States
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      Kim, John J-H, Robin Mendelson, and Julia Kelley. "Posse Foundation: Developing Strong Leaders from Diverse Backgrounds." Harvard Business School Case 322-016, September 2021.
      • August 2021
      • Supplement

      Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO

      By: Brian Trelstad
      Video Supplement for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied...  View Details
      Keywords: Place Making; Nonprofit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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      Trelstad, Brian. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO." Harvard Business School Multimedia/Video Supplement 322-701, August 2021.
      • August 2021 (Revised February 2022)
      • Case

      Lexoo: Building a Long-Lasting Platform (Abridged)

      By: Chiara Farronato and Elena Corsi
      Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized...  View Details
      Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry
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      Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform (Abridged)." Harvard Business School Case 622-043, August 2021. (Revised February 2022.)
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