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Show Results For
-
All HBS Web
(3,024)
- People (16)
- News (1,062)
- Research (1,314)
- Events (2)
- Multimedia (7)
- Faculty Publications (225)
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- 09 Jun 2022
- News
The Girlbosses of Fertility
- Web
How HBS Financial Aid Can Help You Meet the Cost of Your MBA - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
professor Herman "Dutch" Leonard), for nonprofit board members, in November. In two working papers that break down what makes social impact easier or more difficult to measure (one coauthored with HBS professor V. Kasturi Rangan), Ebrahim...
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Keywords:
by Julia Hanna
- February 2023 (Revised May 2023)
- Case
CalPERS Private Equity 2.0
By: Josh Lerner, John D. Dionne and Alys Ferragamo
Yup Kim, the Head of Investments, Private Equity at the California Public Employees’ Retirement System (CalPERS), reflected on the pension fund’s private equity strategy. In July of 2022, the fund was in the midst of a multi-year turnaround strategy with the goal to...
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Lerner, Josh, John D. Dionne, and Alys Ferragamo. "CalPERS Private Equity 2.0." Harvard Business School Case 223-048, February 2023. (Revised May 2023.)
- 2005
- Chapter
Learning for Leadership: The 'Engineering' and 'Clinical' Approaches
Meaningful leadership development requires a deeper and more fundamental approach than is usually deployed in university classrooms and corporate training centers. It needs to incorporate difficult emotions and unconscious forces, and provide a safe place for their...
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Petriglieri, Gianpiero, and Jack D. Wood. "Learning for Leadership: The 'Engineering' and 'Clinical' Approaches." In Mastering Executive Education: How to Combine Content with Context and Emotion, edited by Paul J. Strebel and Tracy Keys, 140–154. London: Financial Times Prentice Hall, 2005.
- 05 Oct 2016
- News
Why These Pessimistic HBS Professors Remain Optimistic
- September 2015 (Revised February 2017)
- Case
MOD Pizza: A Winning Recipe?
By: Boris Groysberg, John D. Vaughan and Matthew Preble
Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage...
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Keywords:
Entrepreneurship;
Employees;
Employee Relationship Management;
Selection and Staffing;
Leadership;
Growth and Development Strategy;
Marketing;
Service Delivery;
Organizational Culture;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Service Industry;
United States
Groysberg, Boris, John D. Vaughan, and Matthew Preble. "MOD Pizza: A Winning Recipe?" Harvard Business School Case 416-004, September 2015. (Revised February 2017.)
- 07 Jul 2023
- Blog Post
Harvard Innovation Labs: Where Passion and Purpose Meet
The Harvard Innovation Labs ecosystem has been called a place of “structured serendipity” where innovation is fueled by connection and collaboration. The labs enable students and alumni from across Harvard’s 13 schools to take the seed of...
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- March 2005 (Revised May 2009)
- Case
Columbia's Final Mission
By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space...
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Keywords:
Decision Choices and Conditions;
Leadership;
Crisis Management;
Management Teams;
Organizational Culture;
Aerospace Industry
Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
- January 2017 (Revised June 2017)
- Case
Chicago and the Array of Things: A Fitness Tracker for the City
By: Rajiv Lal and Scott Johnson
The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of...
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Keywords:
Smart Connected Products;
Smart Cities;
Internet Of Things;
Sensors;
Govenment;
Government Administration;
Technological Innovation;
Digital Platforms;
Applications and Software;
Information Infrastructure;
Internet and the Web;
Public Administration Industry;
Technology Industry;
Chicago;
United States
- 2012
- Book
Indispensable: When Leaders Really Matter
By: Gautam Mukunda
Will your next leader be insignificant—or indispensable? The importance of leadership and the impact of individual leaders has long been the subject of debate. Are they made by history, or do they make it? In Indispensable, Harvard Business School professor Gautam...
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Mukunda, Gautam. Indispensable: When Leaders Really Matter. Harvard Business Review Press, 2012.
Financing the African Colonial State: The Revenue Imperative and Forced Labor
Although recent studies on African colonial tax systems have deepened our understanding of early fiscal capacity building efforts in the region, they have largely... View Details
- September 2017
- Article
Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees
By: Anais Thibault-Landry, Allan Schweyer and Ashley V. Whillans
Given the struggle that many organizations face hiring and retaining talent in today's tight labor market, it is critical to understand how to effectively reward employees. To address this question, we review relevant evidence that explains the importance of workplace...
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Keywords:
Rewards;
Total Reward Strategies;
Incentives;
Recognition;
Motivation;
Psychological Needs;
Employees;
Retention;
Motivation and Incentives;
Working Conditions
Thibault-Landry, Anais, Allan Schweyer, and Ashley V. Whillans. "Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees." Compensation & Benefits Review 49, no. 4 (September 2017): 230–246.
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Marketing;
Digital Marketing;
Performance;
Measurement and Metrics;
Social Media;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- 07 May 2012
- Research & Ideas
The Art of Haggling
Let's say a successful businessman is in the process of buying a lakeside cottage from the original owner. The prospective buyer makes a lowball offer. The owner counters with a high demand. Both parties chest their cards, each hoping the...
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Keywords:
by Katie Johnston
- October 2002 (Revised March 2013)
- Case
Intermountain Health Care
By: Richard M.J. Bohmer, Amy C. Edmondson and Laura Feldman
Intermountain Health Care (IHC), an integrated delivery system based in Utah, has adopted a new strategy for managing health care delivery. The approach focuses management attention not only on the facilities where care takes place but also on physician decision making...
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Keywords:
Ethnicity;
Innovation Strategy;
Cost Management;
Information Technology;
Organizational Structure;
Technology Adoption;
Performance Improvement;
Problems and Challenges;
Adoption;
Change Management;
Cost vs Benefits;
Health Care and Treatment;
Health Industry;
Utah
Bohmer, Richard M.J., Amy C. Edmondson, and Laura Feldman. "Intermountain Health Care." Harvard Business School Case 603-066, October 2002. (Revised March 2013.)
- 14 Feb 2013
- News