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- Faculty Publications (65)
- December 2007 (Revised March 2013)
- Case
Queensland Sugar Limited
By: David E. Bell and Mary L. Shelman
Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers...
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Keywords:
Plant-Based Agribusiness;
Goods and Commodities;
Trade;
Governing Rules, Regulations, and Reforms;
Competition;
Marketing Strategy;
Supply Chain;
Network Effects;
Supply and Industry;
Agriculture and Agribusiness Industry;
Australia
Bell, David E., and Mary L. Shelman. "Queensland Sugar Limited." Harvard Business School Case 508-038, December 2007. (Revised March 2013.)
- December 2006 (Revised October 2007)
- Case
Monsanto: Realizing Biotech Value in Brazil
By: David E. Bell and Mary L. Shelman
In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based...
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Keywords:
Plant-Based Agribusiness;
Patents;
Lawfulness;
Emerging Markets;
Product Development;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Brazil
Bell, David E., and Mary L. Shelman. "Monsanto: Realizing Biotech Value in Brazil." Harvard Business School Case 507-018, December 2006. (Revised October 2007.)
- November 2006
- Supplement
Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)
By: James K. Sebenius and Ellen Knebel
Keywords:
Plant-Based Agribusiness;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Sebenius, James K., and Ellen Knebel. "Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)." Harvard Business School Supplement 907-004, November 2006.
- October 2006 (Revised May 2007)
- Case
Academia Barilla
By: David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier...
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Keywords:
Supply Chain;
Plant-Based Agribusiness;
Brands and Branding;
Decision Choices and Conditions;
Family Ownership;
Nutrition;
Product Development;
Investment;
Food and Beverage Industry;
Italy
Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
- September 2006
- Case
Earthbound Farm
By: William A. Sahlman and Alison Berkley Wagonfeld
Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically.
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Keywords:
Plant-Based Agribusiness;
Distribution;
Food;
Corporate Entrepreneurship;
Management Teams;
Capital Budgeting;
Business or Company Management;
Business Strategy;
Corporate Finance;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Sahlman, William A., and Alison Berkley Wagonfeld. "Earthbound Farm." Harvard Business School Case 807-061, September 2006.
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He...
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Keywords:
Plant-Based Agribusiness;
Trade;
Goods and Commodities;
Demand and Consumers;
Supply and Industry;
Brands and Branding;
Decisions;
Customization and Personalization;
Product Design;
Product Development;
Marketing Strategy;
Product Marketing;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Spain;
United States;
Italy
- January 2004 (Revised November 2004)
- Case
Rwandan Tea Industry, The: Looking into the Future
By: Debora L. Spar
In 2003, the Rwandan government was focused on transforming the nation's tea industry into a world-class competitor. To accomplish this objective and stave off the downward prices that plagued the international tea market, the government believed that the industry...
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Keywords:
Plant-Based Agribusiness;
Market Entry and Exit;
Competitive Strategy;
Privatization;
Government and Politics;
Developing Countries and Economies;
Agriculture and Agribusiness Industry;
Rwanda
Spar, Debora L., and Cate Reavis. "Rwandan Tea Industry, The: Looking into the Future." Harvard Business School Case 704-007, January 2004. (Revised November 2004.)
- November 2002 (Revised March 2006)
- Case
Global Conservation Trust, The: A Foundation for Food Security
By: Ray A. Goldberg and Carin-Isabel Knoop
Biodiversity is being lost due to the delegation of the ability to store and maintain various types of plants to governments and foundations with no or little financial base. How does one develop the resources to maintain plant diversity for the future benefit of...
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Keywords:
Food;
Safety;
Plant-Based Agribusiness;
Nonprofit Organizations;
Welfare;
Finance;
Environmental Sustainability;
Agriculture and Agribusiness Industry
Goldberg, Ray A., and Carin-Isabel Knoop. "Global Conservation Trust, The: A Foundation for Food Security." Harvard Business School Case 903-418, November 2002. (Revised March 2006.)
- May 2001
- Case
Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)
By: David A. Moss
Examines the extended conflict between free traders and protectionists in 19th century Britain. It culminates with Prime Minister Sir Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British...
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Keywords:
Plant-Based Agribusiness;
Change Management;
Trade;
Governing Rules, Regulations, and Reforms;
Policy;
Government Legislation;
Market Entry and Exit;
Conflict of Interests;
Competitive Advantage;
Agriculture and Agribusiness Industry;
Great Britain
Moss, David A. "Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)." Harvard Business School Case 701-140, May 2001.
- February 2001 (Revised August 2003)
- Case
United Grain Growers Limited (A)
By: Peter Tufano and Joshua Musher
United Grain Growers Ltd. (UGG), a Canadian grain distributor, audited its exposure to a number of key risks, especially the impact of weather on grain volumes and operating income. Understanding these risks was crucial because the company was in the midst of a major...
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Keywords:
Risk Management;
Plant-Based Agribusiness;
Weather;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Canada
Tufano, Peter, and Joshua Musher. "United Grain Growers Limited (A)." Harvard Business School Case 201-015, February 2001. (Revised August 2003.)
- February 2001
- Case
Free Trade vs. Protectionism: The Great Corn-Laws Debate
By: David A. Moss, Kevin P. Brennan, Matthew B. Gorin and Marian Lee
Examines the extended conflict between free traders and protectionists in nineteenth-century Britain. It culminates with Prime Minister Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British...
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Keywords:
Conflict of Interests;
Trade;
Governing Rules, Regulations, and Reforms;
Policy;
Government Legislation;
Change Management;
Competitive Advantage;
Plant-Based Agribusiness;
Market Entry and Exit;
Agriculture and Agribusiness Industry;
Great Britain
Moss, David A., Kevin P. Brennan, Matthew B. Gorin, and Marian Lee. "Free Trade vs. Protectionism: The Great Corn-Laws Debate." Harvard Business School Case 701-080, February 2001.
- November 2000 (Revised April 2001)
- Case
Grupo Beta San Miguel (A)
By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan
The World Trade Organization and NAFTA are reviewing the sweetener system and governmental sugar programs and their impact on world trade. What position should Jose Pinto take, and how will this affect his company, Mexico, and the global sugar players?
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Keywords:
Plant-Based Agribusiness;
Government and Politics;
System;
Competitive Advantage;
Management Teams;
Mexico
Goldberg, Ray A., Carin-Isabel Knoop, and Hal Hogan. "Grupo Beta San Miguel (A)." Harvard Business School Case 901-017, November 2000. (Revised April 2001.)
- December 1999
- Case
Agrochemicals at Ciba-Geigy AG (A)
By: Michael L. Tushman, Wendy Smith and Daniel Radov
After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,...
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Keywords:
Agribusiness;
Plant-Based Agribusiness;
Research and Development;
Innovation and Invention;
Innovation Strategy;
Product Launch;
Marketing Channels;
Change Management;
Product Development;
Business Processes;
Organizational Structure;
Corporate Accountability;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (A)." Harvard Business School Case 400-022, December 1999.
- September 1998
- Case
Monsanto's March into Biotechnology (C)
By: Dorothy A. Leonard and Robert Irwin
Supplements the (A) and (B) cases.
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Leonard, Dorothy A., and Robert Irwin. "Monsanto's March into Biotechnology (C)." Harvard Business School Case 699-021, September 1998.
- November 1996
- Case
Diamond Walnut Growers
By: Ray A. Goldberg and Mollie H. Carter
Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to...
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Keywords:
Plant-Based Agribusiness;
Change Management;
Marketing Strategy;
Operations;
Cooperative Ownership;
Corporate Strategy;
Agriculture and Agribusiness Industry
Goldberg, Ray A., and Mollie H. Carter. "Diamond Walnut Growers." Harvard Business School Case 597-048, November 1996.
- October 1996 (Revised December 2022)
- Case
Chiquita Brands International (A)
By: Debora L. Spar and Terence Mulligan
When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota...
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Keywords:
Plant-Based Agribusiness;
Trade;
Government and Politics;
Policy;
Market Design;
Fairness;
Agriculture and Agribusiness Industry;
Latin America;
European Union
Spar, Debora L., and Terence Mulligan. "Chiquita Brands International (A)." Harvard Business School Case 797-015, October 1996. (Revised December 2022.)
- September 1995 (Revised November 1995)
- Case
Pioneer Hi-Bred International, Inc.: Partnering in the '90s
By: Ray A. Goldberg and Thomas N. Urban Jr
Keywords:
Plant-Based Agribusiness;
Partners and Partnerships;
Agriculture and Agribusiness Industry
Goldberg, Ray A., and Thomas N. Urban Jr. "Pioneer Hi-Bred International, Inc.: Partnering in the '90s." Harvard Business School Case 596-029, September 1995. (Revised November 1995.)
- April 1995
- Teaching Note
Freemark Abbey Winery TN
By: David E. Bell
Teaching Note for (9-181-027).
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- October 1994 (Revised November 1994)
- Case
Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures
By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris
Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions?
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Keywords:
Hedging;
Plant-Based Agribusiness;
Price;
Risk Management;
Futures and Commodity Futures;
Food and Beverage Industry
Goldberg, Ray A., Phil Herndon, and Katherine L. Morris. "Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures." Harvard Business School Case 595-029, October 1994. (Revised November 1994.)
- December 1993 (Revised February 1994)
- Case
Wegmans and the Produce Revolution
By: Ray A. Goldberg
Goldberg, Ray A. "Wegmans and the Produce Revolution." Harvard Business School Case 594-082, December 1993. (Revised February 1994.)