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Show Results For
-
All HBS Web
(7,888)
- People (49)
- News (2,527)
- Research (3,760)
- Events (27)
- Multimedia (19)
- Faculty Publications (2,200)
- 2019
- Article
Ridesharing with Driver Location Preferences
By: Duncan Rheingans-Yoo, Scott Duke Kominers, Hongyao Ma and David C. Parkes
We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize...
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Keywords:
Ridesharing;
Pricing;
Compensation and Benefits;
Geographic Location;
Market Design;
Mathematical Methods
Rheingans-Yoo, Duncan, Scott Duke Kominers, Hongyao Ma, and David C. Parkes. "Ridesharing with Driver Location Preferences." Proceedings of the International Joint Conference on Artificial Intelligence (2019): 557–564.
- August 2016 (Revised July 2017)
- Background Note
Brand Portfolio Strategy and Brand Architecture
By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of...
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Keywords:
Brand Management;
Brand Portfolio;
Brand Extension;
Brand Portfolio Strategy;
Brand Architecture;
Consumer Behavior;
Marketing;
Brands and Branding;
Marketing Strategy
Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs...
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Keywords:
Corporate Entrepreneurship;
Partners and Partnerships;
Growth and Development Strategy;
Competitive Strategy;
Marketing Strategy;
Product Positioning;
Applications and Software;
Technological Innovation;
Global Strategy;
Expansion;
Information Technology;
Vertical Integration;
Financial Services Industry;
Financial Services Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- 21 Apr 2009
- First Look
First Look: April 21, 2009
literacy stifle demand. A second view argues that demand is rationally low, because formal financial services are expensive and of relatively low value to the poor. This paper uses original surveys and View Details
Keywords:
Martha Lagace
- 13 Mar 2012
- First Look
First Look: March 13
Publication:MIS Quarterly Executive 11, no. 1 (March 2012) Abstract The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry View Details
Keywords:
Sean Silverthorne
- April 2020 (Revised May 2020)
- Case
NTT DOCOMO's Race to 5G
By: Juan Alcácer, Horst Melcher and Akiko Kanno
The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and...
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Keywords:
5G;
Mobile and Wireless Technology;
Product Launch;
Strategic Planning;
Decision Making;
Strategy;
Telecommunications Industry;
Technology Industry
Alcácer, Juan, Horst Melcher, and Akiko Kanno. "NTT DOCOMO's Race to 5G." Harvard Business School Case 720-413, April 2020. (Revised May 2020.)
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
competition." But as new research from Harvard Business School demonstrates, the customers you think are your best and most loyal are likely to be the first to cast you aside when a challenger to your...
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Keywords:
by Julia Hanna
- May 2021 (Revised August 2021)
- Case
Melissa Wood Health: How to Win in the Creator Economy
By: Eva Ascarza
In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness...
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Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School Case 521-086, May 2021. (Revised August 2021.)
- 19 Sep 2007
- Working Paper Summaries
Strategic Interactions in Two-Sided Market Oligopolies
Keywords:
by Emmanuel Farhi & Andrei Hagiu
- August 2014
- Case
Netflix: Designing the Netflix Prize (A)
By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa
In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a...
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Keywords:
Crowdsourcing;
Prizes;
Digitization;
Algorithms;
Recommendation Software;
Disruption;
Transformation;
Collaborative Innovation and Invention;
Technological Innovation;
Knowledge Sharing;
Applications and Software;
Motion Pictures and Video Industry;
Entertainment and Recreation Industry;
Technology Industry;
United States
Lakhani, Karim R., Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar, and Stephanie Healy Pokrywa. "Netflix: Designing the Netflix Prize (A)." Harvard Business School Case 615-015, August 2014.
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
services to "make" internally as opposed to what it buys in the marketplace. A firm may integrate "forward" into the channels used to distribute its output...
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- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
bundle—known as an Extra Value Meal—for cheaper than the products would cost if purchased individually. “Bundling is pervasive in several markets, and it works in many cases” But those same customers might not value being given only the...
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Keywords:
by Dina Gerdeman
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
In many developing countries it's common for a person to have a mobile phone but not a bank account. In fact, more than 1 billion people fit this description, and the number is...
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- March 2016 (Revised August 2018)
- Case
JPMorgan Chase after the Financial Crisis: What Is the Optimal Scope of the Largest Bank in the U.S.?
By: David Collis and Ashley Hartman
When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products and services to both retail and wholesale clients. Yet the merits of the universal...
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Keywords:
Scope;
Regulatory Reforms;
Universal Banking;
Synergy;
Optimization;
Simplification;
Finance;
Strategy;
Business Strategy;
Financial Crisis;
Consolidation;
Corporate Strategy;
Diversification;
Governing Rules, Regulations, and Reforms;
Financial Services Industry;
Financial Services Industry
Collis, David, and Ashley Hartman. "JPMorgan Chase after the Financial Crisis: What Is the Optimal Scope of the Largest Bank in the U.S.?" Harvard Business School Case 716-448, March 2016. (Revised August 2018.)
- September 2020
- Case
True North: Pioneering Analytics, Algorithms and Artificial Intelligence
By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented...
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Keywords:
Artificial Intelligence;
Information Technology;
Management;
Operations;
Organizations;
Leadership;
Innovation and Invention;
Business Model;
AI and Machine Learning;
Computer Industry;
Technology Industry
Lakhani, Karim R., Kairavi Dey, and Hannah Mayer. "True North: Pioneering Analytics, Algorithms and Artificial Intelligence." Harvard Business School Case 621-042, September 2020.
- November 2022
- Case
Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia
By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal
In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of...
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Keywords:
Digital Transformation;
Delivery;
McDonald's;
Latin America;
Quick Serve Restaurants;
QSR;
Transformation;
Decision Making;
Decision Choices and Conditions;
Global Strategy;
Technological Innovation;
Growth and Development Strategy;
Agreements and Arrangements;
Negotiation Tactics;
Logistics;
Service Delivery;
Organizational Culture;
Performance Improvement;
Partners and Partnerships;
Strategy;
Food and Beverage Industry;
Latin America;
South America;
Colombia
Tamayo, Jorge, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia." Harvard Business School Case 723-395, November 2022.
- 2015
- Working Paper
Mobile Money Services—Design and Development for Financial Inclusion
By: Rajiv Lal and Ishan Sachdev
Mobile money services are being deployed rapidly across emerging markets as a key tool to further the goal of financial inclusion. Financial inclusion, the development of novel methods to enable individuals at the base of the pyramid to access formal financial services...
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Keywords:
Social Marketing;
Poverty;
Emerging Markets;
Product Launch;
Economic Growth;
Financial Services Industry
Lal, Rajiv, and Ishan Sachdev. "Mobile Money Services—Design and Development for Financial Inclusion." Harvard Business School Working Paper, No. 15-083, April 2015. (Revised July 2015.)
- 21 Jun 2007
- Working Paper Summaries
Merchant or Two-Sided Platform?
- September 2017 (Revised June 2019)
- Case
Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China
By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the...
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Keywords:
Financing and Loans;
Internet and the Web;
Supply Chain;
Finance;
Innovation and Invention;
Competition;
Product Positioning;
Strategy;
Financial Services Industry;
China
Malloy, Christopher J., Lauren H. Cohen, and Anthony K. Woo. "Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China." Harvard Business School Case 218-043, September 2017. (Revised June 2019.)
Thomas R. Eisenmann
Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details
Keywords:
advertising;
broadcasting;
communications;
computer;
e-commerce industry;
electronic publishing;
electronics;
entertainment;
fiber optics;
high technology;
home video games;
information technology industry;
infrastructure industry;
internet;
journalism;
media;
motion pictures;
music;
publishing industry;
semiconductor;
software;
telecommunications;
television;
video games