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All HBS Web
(73)
- News (18)
- Research (43)
- Multimedia (1)
- Faculty Publications (41)
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73
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- March 1993 (Revised January 1998)
- Case
Gallo Rice
By: John A. Quelch
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins.
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Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)
- December 1997
- Case
Intercontinental Breweries (Abridged)
By: Thomas R. Piper
A senior executive of a U.S. multinational is attempting to develop a set of financial, operating, and ownership arrangements that will be acceptable to the management and employees of a major Polish company and to the Ministry of Privatization. The arrangements must...
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Keywords:
Agreements and Arrangements;
Multinational Firms and Management;
Joint Ventures;
Food and Beverage Industry;
Poland;
United States
Piper, Thomas R. "Intercontinental Breweries (Abridged)." Harvard Business School Case 298-090, December 1997.
- 01 Oct 2002
- News
Banishing Balkan Ghosts
three years' service in Poland and Russia as a top-level advisor to those countries' market-oriented reformers. Sachs's methods are often called “shock treatment,” but Djelic begs to differ. “It's not shock treatment,” he declares. “It's...
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Keywords:
Garry Emmons
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The...
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- February 2024 (Revised February 2024)
- Case
Finberg: Corporate Venture Capital in Turkey
By: Paul A. Gompers and Namrata Arora
In December 2021, Murat Özyeğin, Chairman of Fiba Holding, along with Ömer Mert and İhsan Elgin, engaged in discussions about the future of United Payment, a fintech company in which Finberg, a subsidiary of Fibabanka, held a 20% stake. Finberg, established in 2018 as...
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
informational advantage over their followers. (It is more difficult to make loyalty systems effective for smaller followers in the market, because they tend to have fewer customers and therefore an informational disadvantage.) Tesco's loyalty system in View Details
- 01 Jun 2009
- News
Letters to the Editor
Warsaw, Poland Admission by Proxy I want to share an inspiring counterpoint to the grim events we are all enduring these days. Upon my discharge from the Navy in January 1946, my new wife and I bought and refurbished a used house trailer...
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- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started a cosmetics company. She...
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Keywords:
Sean Silverthorne
- May 2013
- Supplement
Studio Moderna—A Venture in Eastern Europe
By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6.
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Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Strategy;
Marketing Channels;
Media;
Consumer Products Industry;
Distribution Industry;
Retail Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Albania;
Romania;
Central Asia
- June 2013
- Supplement
Studio Moderna - Sandi Cesko, CEO, Video Supplement
By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110).
View Details
Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Startups;
Marketing Channels;
Media;
Consumer Products Industry;
Distribution Industry;
Retail Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Estonia;
Albania;
Romania;
Central Asia
Sharpe, Jim. "Studio Moderna - Sandi Cesko, CEO, Video Supplement ." Harvard Business School Video Supplement 813-716, June 2013.