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All HBS Web
(211)
- News (82)
- Research (113)
- Events (1)
- Multimedia (3)
- Faculty Publications (23)
Show Results For
-
All HBS Web
(211)
- News (82)
- Research (113)
- Events (1)
- Multimedia (3)
- Faculty Publications (23)
- February 2018
- Article
Retention Futility: Targeting High-Risk Customers Might Be Ineffective.
By: Eva Ascarza
Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models...
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Keywords:
Retention/churn;
Proactive Churn Management;
Field Experiments;
Heterogeneous Treatment Effect;
Machine Learning;
Customer Relationship Management;
Risk Management
Ascarza, Eva. "Retention Futility: Targeting High-Risk Customers Might Be Ineffective." Journal of Marketing Research (JMR) 55, no. 1 (February 2018): 80–98.
- 15 Oct 2001
- Research & Ideas
Rethinking E-Leadership
can't be bothered with the details of their business is crazy. —Robert Hargrove in E-Leader Updated advice: Leaders must constantly push the boundaries of established ways of doing business—but they must also know which established View Details
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by Melissa Raffoni
- 09 May 2013
- Working Paper Summaries
Clusters of Entrepreneurship and Innovation
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Routledge, forthcoming Abstract This Handbook gives an overview of the range and scope of International Political Economy (IPE) scholarship by mapping the different regional schools of IPE and noting the distinctive way IPE is practiced...
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Martha Lagace
- 23 Jun 2009
- First Look
First Look: June 23
Download the paper: http://www.hbs.edu/research/pdf/09-139.pdf Optimal Taxation in Theory and Practice Authors:N. Gregory Mankiw, Matthew Weinzierl, and Danny Yagan Abstract We highlight and explain eight lessons from optimal tax theory...
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Martha Lagace
- November 2009
- Article
What Would Peter Say?
Heeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and...
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Keywords:
Judgments;
Employee Relationship Management;
Leadership;
Goals and Objectives;
Management Practices and Processes;
Organizational Change and Adaptation;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations
Kanter, Rosabeth Moss. "What Would Peter Say?" Harvard Business Review 87, no. 11 (November 2009).
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
book Your True Moral Compass: Defining Reality, Responsibility, and Practicality in Your Leadership Moments. In the following excerpt from the book, Badaracco, the John Shad Professor of Business Ethics, explains why it’s important for...
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by Dina Gerdeman
- 10 May 2016
- First Look
May 10, 2016
essentially the same frequency as they target cash related to the alleged infringement. By contrast, cash is neither a key driver of intellectual property lawsuits by practicing entities (e.g., IBM and Intel), nor of any other type of...
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Carmen Nobel
- 17 Aug 2010
- First Look
First Look: August 17
explanations of workplace silence. We discuss implications of these results for theory and practice and suggest directions for future research. Paper not available Working PapersPlatform Envelopment Authors:Thomas Eisenmann, Geoffrey...
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Martha Lagace
- Web
Marketing - Faculty & Research
and Anne Coughlan We study the extent and depth of MAP violations among online retailers and confront managerial wisdom with empirical data. More Information Award Outstanding Case Teacher By: Anita Elberse This world-wide Case Centre...
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- 15 Feb 2022
- Book
When Working Harder Doesn’t Work, Time to Reinvent Your Career
orchestra as a soloist just within reach. But suddenly, his performance started to worsen. No amount of practice or specialized training helped. In fact, the harder he raged against his decline, the faster it inevitably came. He took a...
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by Avery Forman
- 01 Feb 2001
- News
What Makes a Good Leader
latest developments in leadership to HBS alumni and other executives all over the world. What Change Demands of Us, a new Executive Education course developed by the initiative, will be offered later this year. The initiative draws on the accumulated View Details
Keywords:
Management
- 11 Mar 2008
- First Look
First Look: March 11, 2008
behavior as less ethical when it led to undesirable consequences, even if they saw that behavior as acceptable before they knew its consequences. Implications for both research and practice are discussed. Download the paper:...
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Martha Lagace
- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
such individual’s race, color, religion, sex, or national origin.” The ruling should spur business leaders to reflect on whether their own branding practices might discriminate against certain workers, van Bever says. “I assume a lot of...
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- Web
Resources - Christensen Center for Teaching & Learning
Practical Guide by E. Anderson & B. Schiano This book gives practical advice on how to teach with cases at institutions where it is not the primary pedagogy. 2003 McGraw-Hill/Irwin Socrates' Muse:...
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- 04 Sep 2001
- Research & Ideas
Governing the Family-Run Business
kinds, it has been clear that every business able to improve governance reaped lasting benefits. If you are in a family enterprise, you need to learn the basics of governance and apply the best practices that exist in family business...
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- Web
Skydeck - Alumni
post-COVID—and offers practical advice for moving forward on an even keel at home and in the office Skydeck Live: Stage Not Age Susan Wilner Golden (PMD 59, 1990) on the promise of the new longevity economy Wired to be Inspired Professor...
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- 13 Nov 2023
- Blog Post
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)
foundational conversation continued to shape my approach to leadership. Each challenge faced and hurdle overcome reinforced the wisdom of those simple guidelines. The essence of leadership, I realized, wasn't just about authority or...
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- Web
Leadership - Faculty & Research
and sustainability. That's the central and animating theme of "The Rise of HR: Wisdom from 73 Thought Leaders," a new anthology published by the HR Certification Institute. Professor Hill's essay addresses the question of how to develop...
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- Web
Symposium - Race, Gender & Equity
“the master’s tools will never dismantle the master’s house.” At that gathering, we examined whether and how various institutions and practices in the U.S.—capitalism, gender, companies’ diversity-equity-and-inclusion initiatives, and...
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