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- All HBS Web (71)
- Faculty Publications (26)
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- All HBS Web (71)
- Faculty Publications (26)
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the...
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- 27 Jan 2016
- Research & Ideas
A Politician's Investment Portfolio Might Tip Off Corruption Potential
“If you are more of a risk taker, all things being equal, you are going to be more likely to engage in misconduct,” Minor says. "If you are more of a risk taker, all things being equal, you are going to be more likely to engage in misconduct" In Risk View Details
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by Roberta Holland
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer...
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- Student-Profile
Ta-Wei "David" Huang
in a particular setting. Historically, Firms provide personalized information by considering preferences elicited by the historical customer data. However, given the nature of food consumption, customers...
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- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and...
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by Jean Ayers
- 27 Jan 2009
- First Look
First Look: January 27, 2009
a successful transformation in your company. Spousal Control and Intra-Household Decision Making: An Experimental Study in the Philippines Author:Nava Ashraf Publication:American Economic Review (forthcoming) Abstract Using an experimental design I View Details
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Martha Lagace
- 01 Dec 1997
- News
Merton's Economics Research Wins Nobel Prize
ever to win the honor, which he shares with Myron S. Scholes of Stanford University. Merton, the School's George Fisher Baker Professor of Business Administration, joins more than thirty Harvard University faculty members who have won a Nobel Prize. The news View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility functions that permit View Details
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Sean Silverthorne
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
in others and show that all these definitions are equivalent. We then introduce a new class of substitutable preferences that allows us to model intermediaries with production capacity. We also prove that substitutability is preserved...
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Dina Gerdeman
- 24 Oct 2006
- First Look
First Look: October 24, 2006
forecasting, despite a number of characteristics that make it a challenge to fit to a dynamic supply chain environment, to be effective in that context. We further show that the forecasting process, together with the supporting mechanisms of information exchange and...
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Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
Behavior and Human Decision Processes When and Why Randomized Response Techniques (Fail to) Elicit the Truth By: John, Leslie K., George Loewenstein, Alessandro Acquisti, and Joachim Vosgerau Abstract—By adding random noise to individual...
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Dina Gerdeman
- 14 Feb 2012
- First Look
First Look: February 14
reported feeling, to such an extent that receivers viewed regifting as similar in offensiveness to throwing gifts away (whereas givers clearly preferred the former). This asymmetry in emotional reactions to regifting was driven by an...
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Carmen Nobel
- 26 May 2015
- First Look
First Look: May 26
Gilchrist, Duncan S., Michael Luca, and Deepak Malhotra Abstract— Do higher wages elicit reciprocity and lead to increased productivity? In a field experiment with 266 employees, we find that paying higher wages, per se, does not have a...
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Sean Silverthorne
- 25 Jan 2011
- First Look
First Look: Jan. 25
grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. An underdog brand biography can be strategically wielded to prevent or offset...
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Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
demonstrates that underestimating the pleasure of rediscovery leads to time-inconsistent choices: individuals forgo opportunities to document the present but then prefer to rediscover those moments in the future. Underestimating the value...
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Sean Silverthorne
- 16 Sep 2008
- First Look
First Look: September 16, 2008
behavior. We examine the role of experience over time in the emergence of the Gambler's Fallacy in binary prediction tasks. Theories of the Gambler's Fallacy and models of binary prediction suggest that recency bias, elicited by...
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- 02 Mar 2010
- First Look
First Look: March 2
creation of a vision for the future that represents a significant departure from the past, one that requires breakthroughs for its realization; 2) the creation of a system that facilitates enrollment into and elicits voluntary commitment...
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Martha Lagace
- 29 Oct 2013
- First Look
First Look: October 29
complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread...
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Sean Silverthorne
- 08 Dec 2003
- Research & Ideas
Is That Really Your Best Offer?
discloses his "must have" issues, he may be gouged. Deception at the bargaining table can be hostile, too, as when someone pretends to have no authority to settle or makes promises he doesn't intend to keep. That's why many of us View Details
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by Michael Wheeler
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective...
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Sean Silverthorne