Show Results For
-
All HBS Web
(1,432)
- Faculty Publications (204)
Show Results For
-
All HBS Web
(1,432)
- Faculty Publications (204)
- May 1999
- Article
The Effect of Implicit versus Explicit Comparisons on Temporal Pricing Claims
- April 1999 (Revised December 2003)
- Case
Al Dunlap at Sunbeam
- May 1998
- Article
Market Structure, Innovation and Vertical Product Differentiation
- winter 1997
- Article
The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry
- October 1996 (Revised April 1997)
- Case
Tweeter etc.
- April 1996 (Revised January 2006)
- Case
Times Mirror Company PEPS Proposal Review
- March 1993
- Article
The Effect of Firms' Financial Disclosure Strategies on Stock Prices
- August 1992 (Revised July 2013)
- Case
ChemBright, Inc.
- March 1990
- Article
The Effects of Brand Loyalty on Competitive Price Promotional Strategies
- July 1989 (Revised May 2004)
- Case
Colonial Homes
- March 1989 (Revised October 1994)
- Case
Philip Morris Companies and Kraft, Inc.
- October 1987 (Revised July 1991)
- Case
Tiffany & Co.
- June 1987 (Revised July 2004)
- Case
Textile Corporation Building, The
- March 1982
- Article
The Effect of Discretionary Price Control Decisions on Equity Values
- 1980
- Working Paper
Taxation and the Ex-dividend Day Behavior of Common Stock Prices
- January 1978
- Article
Pooling vs. Purchase: The Effects of Accounting for Mergers on Stock Prices
- Research Summary
3D Negotiaton
In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Teaching Interest
Negotiation
Managerial success requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, or resolving a dispute that is headed... View Details
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details