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All HBS Web
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- Faculty Publications (179)
- April 2010
- Supplement
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the...
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Keywords:
Marketing Strategy;
Salesforce Management;
Distribution Channels;
Price;
Product Positioning;
Customer Relationship Management;
Profit;
Revenue;
Cost vs Benefits;
Policy;
Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- February 2010 (Revised June 2012)
- Case
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would...
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Keywords:
Energy Sources;
Policy;
Marketing;
Demand and Consumers;
Business and Government Relations;
Natural Environment;
Pollutants;
Adoption;
Auto Industry;
United States
Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
- Article
The Promise and Peril of Russia's Resurgent State
By: Rawi Abdelal
The article discusses the effect of the global financial crisis of 2008-2009 on the outlook for Russia's economic growth. The discussion focuses on the status of capitalism in Russia and the government's central role in business. A brief history of Russia's economic...
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Keywords:
Economic Growth;
Economic Systems;
Financial Crisis;
Investment;
Globalized Economies and Regions;
Policy;
Russia
Abdelal, Rawi. "The Promise and Peril of Russia's Resurgent State." Harvard Business Review 88, nos. 1/2 (January–February 2010): 125–129.
- 2009
- Other Paper
Trade Policy and Firm Boundaries
By: Laura Alfaro, Paola Conconi, Andrew F. Newman and Harald Fadinger
We examine how trade policy affects firms' organizational choices. We embed a model of firms' vertical integration decisions into a standard perfectly-competitive international trade framework. In the model, integration decisions are driven by a trade-off...
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Keywords:
Trade;
Policy;
Ownership;
Business and Government Relations;
Vertical Integration;
Boundaries
Alfaro, Laura, Paola Conconi, Andrew F. Newman, and Harald Fadinger. "Trade Policy and Firm Boundaries."
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price...
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Keywords:
Profitability Analysis;
Consumer Marketing;
Brand Equity;
Pricing Policies;
Sales Promotions;
Small & Medium-sized Enterprises;
Decisions;
Goals and Objectives;
Price;
Marketing Strategy;
Consumer Behavior;
Management Teams;
Sales;
Brands and Branding;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
- June 2009 (Revised May 2013)
- Case
Australia: The Riches and Challenges of Commodities
By: Laura Alfaro and Renee Kim
Australia's Prime Minister Kevin Rudd faced a daunting task that he never imagined he would have to face when he was elected two years ago. Australia at that time was poised to enter its 17th year of uninterrupted growth. Commodity exports were booming, largely driven...
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Keywords:
Financial Crisis;
Trade;
Foreign Direct Investment;
Policy;
Crisis Management;
China;
Australia
Alfaro, Laura, and Renee Kim. "Australia: The Riches and Challenges of Commodities." Harvard Business School Case 709-007, June 2009. (Revised May 2013.)
- 2009
- Other Unpublished Work
Reputation and Contractual Flexibility: Evidence from Venture Capital Distribution Pricing Policy
By: Paul A. Gompers, Andrew Metrick and Timothy Dore
- fall 2008
- Article
The Intermediation of Financial Risks: Evolution in the Catastrophe Reinsurance Market
By: Kenneth A. Froot
In this paper, I provide evidence concerning the imperfections in the reinsurance market. I try to get at some of the root causes of these imperfections, e.g., the behavior of ratings firms and the agency problems associated with the corporate form of ownership. I also...
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Keywords:
Catastrophe Risk;
Corporate Finance;
Banking And Insurance;
Hedging;
Banking;
Financial Markets;
Insurance;
Policy;
Risk Management;
Natural Disasters;
Cost of Capital;
Asset Pricing;
Insurance Industry
Froot, Kenneth A. "The Intermediation of Financial Risks: Evolution in the Catastrophe Reinsurance Market." Risk Management and Insurance Review 11, no. 2 (fall 2008): 281–294.
- August 2008 (Revised July 2009)
- Supplement
Gazprom (C): The Ukrainian Crisis and Its Aftermath
By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov
The case describes the resolution to the January 2006 gas crisis, precipitated by the decision of Gazprom, the largest natural gas producer in the world, to cut off gas supply to Ukraine because of disagreement on the terms of future trade. The case also narrates the...
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Keywords:
Trade;
Non-Renewable Energy;
Cross-Cultural and Cross-Border Issues;
Governing Rules, Regulations, and Reforms;
Conflict Management;
Reputation;
Energy Industry;
Russia;
Ukraine
Abdelal, Rawi E., Sogomon Tarontsi, and Alexander Jorov. "Gazprom (C): The Ukrainian Crisis and Its Aftermath." Harvard Business School Supplement 709-010, August 2008. (Revised July 2009.)
- June 2008 (Revised August 2008)
- Case
The Suzlon Edge
By: Richard H.K. Vietor and Juliana Seminerio
With prices of oil, coal and gas at historically high levels, the wind industry had installed more than 20,000 MW of wind energy, representing a $37 billion investment in 2007. Besides high prices, wind energy represented a solution for consumers seeking an energy...
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Keywords:
Family Business;
Cost vs Benefits;
Renewable Energy;
Globalized Firms and Management;
Growth and Development Strategy;
Integration;
Climate Change;
Environmental Sustainability;
Energy Industry;
India
Vietor, Richard H.K., and Juliana Seminerio. "The Suzlon Edge." Harvard Business School Case 708-051, June 2008. (Revised August 2008.)
- January 2008
- Article
On the Pricing of Intermediated Risks: Theory and Application to Catastrophe Reinsurance
By: K. A. Froot and P. O'Connell
Keywords:
Catastrophe Risk;
Corporate Finance;
Banking And Insurance;
Hedging;
Banking;
Financial Markets;
Insurance;
Policy;
Risk Management;
Natural Disasters;
Cost of Capital;
Asset Pricing;
Insurance Industry
Froot, K. A., and P. O'Connell. "On the Pricing of Intermediated Risks: Theory and Application to Catastrophe Reinsurance." Special Issue on Dynamics of Insurance Markets: Structure, Conduct, and Performance in the 21st Century Journal of Banking & Finance 32, no. 1 (January 2008): 69–85. (Revised from NBER Working Paper No. 6011, April 1997, Harvard Business School Working Paper No. 98-024, 1997.)
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider...
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Keywords:
Experience and Expertise;
Customer Value and Value Chain;
Learning;
Price;
Knowledge Use and Leverage;
Marketing Strategy;
Consumer Behavior;
Service Delivery;
Quality;
Risk and Uncertainty;
Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
- 2007
- Working Paper
A Resource Belief-Curse: Oil and Individualism
By: Rafael Di Tella, Juan Dubra and Robert MacCulloch
We study the correlation between a belief concerning individualism and a measure of luck in the US during the period 1983-2004. The measure of beliefs is the answer to a question related to whether the poor should be helped by the government or if they should help...
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Keywords:
Energy;
Price;
Policy;
Government and Politics;
Poverty;
Welfare;
Energy Industry;
United States
Di Tella, Rafael, Juan Dubra, and Robert MacCulloch. "A Resource Belief-Curse: Oil and Individualism." Harvard Business School Working Paper, No. 08-035, November 2007.
- 2007
- Working Paper
Testing Limits to Policy Reversal: Evidence from Indian Privatizations
By: Siddhartha G. Dastidar, Raymond Fisman and Tarun Khanna
We examine the effect of regime change on privatization using the 2004 election surprise in India. The pro-reform BJP was unexpectedly defeated by a less reformist coalition. Stock prices of government-controlled companies that had been slated for definite...
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Dastidar, Siddhartha G., Raymond Fisman, and Tarun Khanna. "Testing Limits to Policy Reversal: Evidence from Indian Privatizations." NBER Working Paper Series, No. 13427, September 2007.
- June 2007
- Article
Risk Management, Capital Budgeting and Capital Structure Policy for Insurers and Reinsurers
By: K. A. Froot
Keywords:
Risk Management;
Capital Budgeting;
Cost of Capital;
Policy;
Insurance;
Asset Pricing;
Insurance Industry
Froot, K. A. "Risk Management, Capital Budgeting and Capital Structure Policy for Insurers and Reinsurers." Journal of Risk and Insurance 74, no. 2 (June 2007): 273–299. (Winner of Robert C. Witt Award Given annually for the best feature article in the Journal of Risk and Insurance presented by American Risk and Insurance Association. Revised from NBER Working Paper no. 10184, Harvard Business School Working Paper no. 04-035, December 2003.)
- May 2007
- Article
Corporate Financing Decisions When Investors Take the Path of Least Resistance
By: Malcolm Baker, Joshua Coval and Jeremy Stein
We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to...
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Baker, Malcolm, Joshua Coval, and Jeremy Stein. "Corporate Financing Decisions When Investors Take the Path of Least Resistance." Journal of Financial Economics 84, no. 2 (May 2007): 266–298.
- 2007
- Other Paper
Venture Capital and Private Equity Distributions: Pricing Policies and Price Reactions
By: P. Gompers, Andrew Metrick and Timothy Dore
- December 2006 (Revised March 2007)
- Case
Common Agricultural Policy and the Future of French Farming
By: J. Gunnar Trumbull, Vincent Marie Dessain and Elena Corsi
Presents the history and evolution of the EU Common Agricultural Policy, from early price supports to the 2003 decision to "decouple" payments to European farmers. Explores the logic behind agricultural supports, with a focus on the economic, political, and cultural...
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Keywords:
History;
Agreements and Arrangements;
Price;
Policy;
Trade;
Agribusiness;
Agriculture and Agribusiness Industry;
France;
European Union
Trumbull, J. Gunnar, Vincent Marie Dessain, and Elena Corsi. "Common Agricultural Policy and the Future of French Farming." Harvard Business School Case 707-027, December 2006. (Revised March 2007.)
- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.