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- Faculty Publications (139)
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- 15 Oct 2012
- News
There’s no quit in Michael Porter
- 01 Dec 2023
- News
Thinking Ahead
that can make a doctor-backed product like Systole a reassuring option, says Lee: “The patients I see are worried that the commercial options are too intense to be safe, or that they’ll be out of place if they aren’t a 20-something...
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- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
that as one of the main differentiators for Ancestry.com, which has become the dominant player in the genealogy sector, with 3.6 million paying subscribers globally. (The next largest is MyHeritage, which claims one million paying...
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- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of...
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- 01 Dec 2022
- News
Full Court Press
On May 28, 2022, the Basketball Africa League (BAL) held the championship game of its second season, pitting the club team Petro de Luanda, from Angola, against US Monastir, from Tunisia. Traffic snarls outside the stadium, congestion tightened by temporary road...
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Dan Morrell
- 01 Feb 1998
- News
New Releases
The Differentiated Network by Nitin Nohria and Sumantra Ghoshal (Jossey-Bass Publishers) The key to building an effective multinational corporation (MNC) is organizing its various parts as a differentiated...
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Judith A. Ross
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the...
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- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
required course designed to develop students’ global and cultural intelligence. In the course, students tackle a real product or service challenge for a partner organization and complete an immersion in their partner’s city. Seoul was...
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- 01 Dec 2016
- News
Case Study: Sweat the Technique
Ackerly (MBA 1976) Until the product has user traction and the resulting revenues, it is just a dream. Pursue the analog option aggressively and produce the compelling and differentiated value that was the...
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Dan Morrell
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
must now be more cost competitive, in both domestic and foreign markets. Meanwhile, the explosion of digital technology has forced manufacturing to look at its competitive advantage not just in terms of cost competitiveness, but also in the way the sector defines View Details
- 01 Jun 2008
- News
America the Difficult
has been 12.1 percent. Second, this remarkable return differential doesn’t reflect a more general differential in investment returns. During this same period, the equity markets in the United States...
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- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
legal firms. Then I would consider the kind of bundled options one might find in “gold-plated” health care policies. —Kate Stohlman (MBA 1984) If customer results can differentiate your product(s) for the employer, your pricing should...
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- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills...
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- 01 Sep 2017
- News
Case Study: Confidence Builder
differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such...
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- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
initial revenue push, but the critical move might be to redefine Gazelle around a model of exchanging a product for cash and then extending more product lines. That could lead to relationships with vendors,...
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- 01 Dec 2006
- News
Forestalling Terror
interest is examining the interactions that occur between and across the various functional and product boundaries of the firm, which is the subject of his popular MBA elective Advanced Competitive Strategy: Integrating the Enterprise....
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- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,...
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Julia Hanna
- 01 Mar 2007
- News
Letters to the Editor
very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency...
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- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including...
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