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Show Results For
-
All HBS Web
(1,816)
- People (7)
- News (560)
- Research (817)
- Events (4)
- Multimedia (2)
- Faculty Publications (238)
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle. Today, lack of leisure time may just be the real status symbol. Does Le Pliage Help or Hurt the Longchamp...
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- 01 Oct 1996
- News
Tedlow on Tires and the Meaning of Life
as original equipment, therefore, that was the signal for tire companies either to insist on higher prices to original equipment manufacturers (OEMs) -- prices that would not be easy to obtain, or to sell their assets and get out of the industry. But people who make...
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- May 2014
- Article
Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model
By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics...
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Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- July 2012
- Class Lecture
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's...
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Keywords:
Employee Motivation;
Fostering Performance;
Improving Creativity;
The Importance Of Progress;
Employee Attitude;
Enhancing Work Life;
Improving Productivity;
Inner Work Life;
Motivation and Incentives;
Working Conditions;
Creativity;
Performance Productivity;
Attitudes;
Employees
Amabile, Teresa M. "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work." Harvard Business School Class Lecture 813-701, July 2012.
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...
View Details
Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 29 Sep 2020
- Blog Post
New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices
day-to-day trials while staying focused on the bigger picture. She’s learned that each stage of a startup’s life cycle brings unique difficulties. She is currently building and refining a View Details
- 23 Jun 2023
- HBS Case
This Company Lets Employees Take Charge—Even with Life and Death Decisions
Is it possible to truly empower employees to make their own decisions—even when those decisions could mean life or death? That is the question posed by Dutch home healthcare organization Buurtzorg, which has radically avoided almost all...
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- 20 Jul 2017
- News
Life Lab Nurtures Early Stage Startup Day Zero Diagnostics
Melis Anahtar in the Life Lab If you’ve ever been hospitalized with an infection and had to wait days for test results and a treatment plan, you understand the problems that Day Zero Diagnostics (DZD) is addressing. The company is one of...
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- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the consumer and provide them with customizable View Details
- 21 Mar 2023
- Blog Post
Grundfos: Innovation & Inspiration for Sustainable Product Design
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new...
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- 18 Jul 2023
- Interview
Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More
By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to...
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Keywords:
Scaling And Growth;
Start-up;
Diversity;
Equity;
Inclusion;
Technology;
Business Startups;
Product Marketing;
Business Growth and Maturation
"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
- Web
Industrial Production & Materials - Business & Environment
Confronting Climate Change Industrial Production & Materials Refrigerant gases, cement, and plastic are materials ripe for innovation Industrial activity that produces many of the materials used in commerce, as well as consumer View Details
- 29 Jun 2016
- Research & Ideas
The $1 Trillion Link Between Mental Health and Economic Productivity
understanding the link between mental health and economics as we could be,” says Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “And that’s on both sides—both in the way mental health can affect economic...
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Keywords:
by Carmen Nobel
- 21 Sep 2022
- Research & Ideas
You Don’t Have to Quit Your Job to Find More Meaning in Life
for the real world, De Freitas notes. For example, the findings suggest that companies contribute to customers’ well-being when they create products that are fulfilling to use, help people make a positive impact, or, even better, achieve...
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Keywords:
by Shalene Gupta
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
“innovation” part of the course title. Another key feature of the course is that it addresses the notion of “renovation” of the product line over time. We seek out to understand how to successfully manage and sustain a company and the...
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- 07 Apr 2022
- Blog Post
Product Management at HBS: Roll Up Your Sleeves and Learn by Doing
Battalion. While at HBS and SEAS (the Harvard School of Engineering and Applied Sciences), Weston built his own video game, Regent, and honed his product management and entrepreneurial skillset. He is also Co-President of the HBS Show...
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- April 2006
- Article
Competitive Advantage and the Value Network Configuration: Making Decisions at a Swedish Life Insurance Company
By: Øystein D. Fjeldstad and Christian H.M. Ketels
When the Swedish Life Insurers Förenade Liv found themselves in difficulties in a rapidly changing market, their response was to call in the consultants. And one of the consultant's first suggestions was to use the Value Network, not the Value Chain, as a new...
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Keywords:
Competitive Advantage;
Fluctuation;
Networks;
Management Analysis, Tools, and Techniques;
Value;
Quality;
Decision Making;
Market Transactions;
Performance Effectiveness;
Customers;
Insurance Industry;
Sweden
Fjeldstad, Øystein D., and Christian H.M. Ketels. "Competitive Advantage and the Value Network Configuration: Making Decisions at a Swedish Life Insurance Company." Long Range Planning 39, no. 2 (April 2006): 109–131.
- Working Paper
Covenant-Light Contracts and Creditor Coordination
By: Bo Becker and Victoria Ivashina
In 2015, 70% of newly issued leveraged loans had weaker enforcement features, called covenant-light or "cov-lite"; this is nearly a three-time increase in cov-lite issuance compared to a previous peak in 2007. We evaluate whether this development can be attributed to...
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Keywords:
Credit Cycles;
Loan Contracts;
Debt Covenants;
Contracts;
Financing and Loans;
Credit;
Borrowing and Debt
Becker, Bo, and Victoria Ivashina. "Covenant-Light Contracts and Creditor Coordination." Swedish House of Finance Research Paper, No. 16-09, March 2016.