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Show Results For
-
All HBS Web
(8,700)
- People (9)
- News (1,258)
- Research (6,338)
- Events (41)
- Multimedia (33)
- Faculty Publications (4,494)
- August 1997 (Revised March 1998)
- Case
Unilever's Butter-Beater: Innovation for Global Diversity
By: Clayton M. Christensen and Jorg Zobel
Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to...
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Keywords:
Growth Management;
Brands and Branding;
Product Development;
Mergers and Acquisitions;
Local Range;
Cross-Cultural and Cross-Border Issues;
Marketing Strategy;
Multinational Firms and Management;
Innovation and Management;
Food;
Conflict Management;
Food and Beverage Industry;
Manufacturing Industry;
Europe
Christensen, Clayton M., and Jorg Zobel. "Unilever's Butter-Beater: Innovation for Global Diversity." Harvard Business School Case 698-017, August 1997. (Revised March 1998.)
- April 2010
- Case
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several...
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Keywords:
Return On Investment;
Forecasting;
Pricing Policies;
Demand Planning;
Marketing Strategy;
Price;
Consumer Behavior;
Investment Return;
Forecasting and Prediction;
Product Launch;
Planning;
Brands and Branding;
Pharmaceutical Industry
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
- 02 Sep 2015
- Research & Ideas
Explaining China's Crash
After more than a decade of nearly can’t-miss growth, China’s stock market began a precipitous summer slide that has spooked investors worldwide. In July, the Shanghai composite index dropped 15 percent from June, prompting the People’s...
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- September 1994 (Revised April 1995)
- Case
Banque Paribas: Paribas Derives Garantis
In March 1993, the management of Paribas Capital Markets is making a final review of the proposal to set up Paribas Derives Garantis (PDG), a special-purpose subsidiary of Compagnie Financiere de Paribas (CFP), that would guarantee derivative products offered by Banque...
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Keywords:
Credit Derivatives and Swaps;
Business Subsidiaries;
Banks and Banking;
Financial Services Industry
Mason, Scott P., and Kuljot Singh. "Banque Paribas: Paribas Derives Garantis." Harvard Business School Case 295-008, September 1994. (Revised April 1995.)
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
growing new firm with an open source business model. In response, IBM in 2005 bought a small firm called Gluecode that sold products in the same market segment as JBoss. IBM then opened the Gluecode View Details
- April 2014 (Revised July 2017)
- Case
The Park Hotels: Revitalizing an Iconic Indian Brand
By: Jill Avery and Chekitan S. Dev
Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the...
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Keywords:
Organizational Change and Adaptation;
Product Positioning;
Competition;
Brands and Branding;
Accommodations Industry;
India
Avery, Jill, and Chekitan S. Dev. "The Park Hotels: Revitalizing an Iconic Indian Brand." Harvard Business School Case 314-114, April 2014. (Revised July 2017.)
- January 2002 (Revised September 2002)
- Case
Corporate Renewal in America
By: Bruce R. Scott and Thomas S. Mondschean
Discusses various macroeconomic, regulatory, technological, and financial forces that led to increased corporate restructuring in the United States beginning in the mid-1980s. The U.S. financial system is often viewed as the most developed in the world and a model for...
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Keywords:
Performance Evaluation;
Corporate Governance;
Macroeconomics;
Economic Systems;
Restructuring;
Markets;
Private Sector;
Corporate Finance;
Germany;
Japan;
United States
Scott, Bruce R., and Thomas S. Mondschean. "Corporate Renewal in America." Harvard Business School Case 702-018, January 2002. (Revised September 2002.)
The a2 Milk Company
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow’s milk--cows naturally produce two types of beta casein proteins (A1 and...
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- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will...
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Keywords:
Demand and Consumers;
Distribution Channels;
Sales;
Marketing Strategy;
Online Technology;
Motion Pictures and Video Industry;
Music Industry;
Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- December 2019
- Case
Walmart Ecommerce (B): Omnichannel Pursuits
By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to...
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Keywords:
Acquisition;
Strategy;
Internet and the Web;
Distribution;
Distribution Channels;
Competitive Strategy;
Retail Industry;
Bentonville;
Arkansas;
United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
- March 1992 (Revised June 1992)
- Background Note
Strategic Industry Model: Emergent Technologies
By: Robert J. Dolan
Describes computer model and output from conjoint analysis and perceptual mapping for product line planning.
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Dolan, Robert J. "Strategic Industry Model: Emergent Technologies." Harvard Business School Background Note 592-086, March 1992. (Revised June 1992.)
- Web
Doctoral
the changing world of business, society, and education. PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Management Marketing Organizational Behavior Strategy Technology & Operations...
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- 28 Apr 2009
- First Look
First Look: April 28, 2009
impact. However, although this practice is generally lauded as a win-win for business and the environment, the firm may actually increase emissions if it acts to maximize profit because it would increase production to leverage the View Details
Keywords:
Martha Lagace
- March–April 2014
- Article
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
By: Doug J. Chung, Thomas Steenburgh and K. Sudhir
We estimate a dynamic structural model of sales force response to a bonus based compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity...
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Chung, Doug J., Thomas Steenburgh, and K. Sudhir. "Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans." Marketing Science 33, no. 2 (March–April 2014): 165–187. (Lead article. Featured in HBS Working Knowledge.)
- 10 Apr 2008
- Working Paper Summaries
Where Does it Go? Spending by the Financially Constrained
- 2008
- Simulation
Pricing Simulation: Universal Car Rental
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three...
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Keywords:
Competition;
Consumer Behavior;
Price;
Profit;
Renting or Rental;
Auto Industry;
Service Industry;
Miami;
Orlando;
Tampa
- Program
Creating Brand Value
Summary Consumer brands are one of the most valuable sources of sustainable competitive advantage, but managing brands and achieving their full potential has never been more difficult. Today's consumers are increasingly diverse, are...
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- Working Paper
Covenant-Light Contracts and Creditor Coordination
By: Bo Becker and Victoria Ivashina
In 2015, 70% of newly issued leveraged loans had weaker enforcement features, called covenant-light or "cov-lite"; this is nearly a three-time increase in cov-lite issuance compared to a previous peak in 2007. We evaluate whether this development can be attributed to...
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Keywords:
Credit Cycles;
Loan Contracts;
Debt Covenants;
Contracts;
Financing and Loans;
Credit;
Borrowing and Debt
Becker, Bo, and Victoria Ivashina. "Covenant-Light Contracts and Creditor Coordination." Swedish House of Finance Research Paper, No. 16-09, March 2016.
- 16 Sep 2015
- Keynote Speech
Revitalizing Inner Cities: The Strategic Agenda
Keynote presentation at the Inner City Economic Summit, Initiative for a Competitive Inner City, Detroit, MI
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Porter, Michael E. "Revitalizing Inner Cities: The Strategic Agenda." Inner City Economic Summit, Initiative for a Competitive Inner City, September 16, 2015.