Filter Results
:
(6,410)
Show Results For
-
All HBS Web
(6,410)
- People (10)
- News (947)
- Research (4,679)
- Events (31)
- Multimedia (16)
- Faculty Publications (3,086)
Show Results For
-
All HBS Web
(6,410)
- People (10)
- News (947)
- Research (4,679)
- Events (31)
- Multimedia (16)
- Faculty Publications (3,086)
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,...
View Details
Keywords:
Metaverse;
Digital Marketing;
Innovation and Invention;
Marketing Channels;
Marketing Strategy;
Social Marketing;
Internet and the Web;
Apparel and Accessories Industry;
Fashion Industry;
Information Technology Industry;
United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- March 2017 (Revised July 2019)
- Case
Interline Brands: Don't Stop Believing
By: Nori Gerardo Lietz and Ricardo Andrade
Interline Brands, a leading distributor of residential housing maintenance and repair parts and equipment in the U.S., had just held its November 2014 board meeting. The meeting had been productive but not without some soul searching for both the company’s management...
View Details
Keywords:
Private Equity Exit;
Consumer Goods;
IPO;
Private Equity;
Initial Public Offering;
Decision Choices and Conditions
Lietz, Nori Gerardo, and Ricardo Andrade. "Interline Brands: Don't Stop Believing." Harvard Business School Case 217-061, March 2017. (Revised July 2019.)
- 08 Feb 2000
- Research & Ideas
Building Effective R&D Capabilities Abroad
products from development to market at an ever more rapid pace." In the following excerpt, Kuemmerle examines two foreign R&D sites created to meet those two needs: a home-base-augmenting site, in...
View Details
Keywords:
by Walter Kuemmerle
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
- January 2004
- Background Note
Why Developers Don't Understand Why Consumers Don't Buy
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial...
View Details
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
From software that once came in a box to phone apps that do simple tasks, more products and services are moving to a subscription model—and consumers are feeling it. The average US consumer last year spent $273 a month on 12 paid...
View Details
- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
View Details
Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- 2015
- Other Teaching and Training Material
Entrepreneurship Reading: Launching Global Ventures
By: William R. Kerr
Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details
Global ventures are those that weave... View Details
Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
View Details
Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- 2012
- Chapter
The Small Worlds of Business Groups: Liberalization and Network Dynamics
By: Jon Brookfield, Sea-Jin Chang, Israel Drori, Shmuel Ellis, Sergio G. Lazzarini, Jordan I. Siegel and Juan Pablo von Bernath Bardina
Using comparative data from six major emerging economies — Brazil, Chile, Israel,
Mexico, South Korea, and Taiwan — we examine how ownership networks in those
societies responded to a roughly similar “ structural break ” of economic liberalization during the 1990s...
View Details
Brookfield, Jon, Sea-Jin Chang, Israel Drori, Shmuel Ellis, Sergio G. Lazzarini, Jordan I. Siegel, and Juan Pablo von Bernath Bardina. "The Small Worlds of Business Groups: Liberalization and Network Dynamics." Chap. 3 in The Small Worlds of Corporate Governance, edited by Bruce Kogut, 77–115. Cambridge, MA: MIT Press, 2012.
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
has found that companies adopt one of three different strategies: Launch and see. The company launches a variety of products, and then measures market reaction to each, relying on the selective capability of consumers to determine which...
View Details
- Article
Recent Advances in the Empirics of Organizational Economics
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
We present a survey of recent contributions in empirical organizational economics, focusing on management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries...
View Details
Keywords:
Economics;
Management Practices and Processes;
Performance Productivity;
Geographic Location;
Motivation and Incentives;
Factories, Labs, and Plants;
Competition;
Human Capital;
Markets;
Governing Rules, Regulations, and Reforms;
Multinational Firms and Management;
India;
Brazil;
United States
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Recent Advances in the Empirics of Organizational Economics." Annual Review of Economics 2 (2010): 105–137.
- 06 Jan 2014
- Working Paper Summaries
Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008
- May 1994
- Background Note
Reorienting Channels of Distribution
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal...
View Details
Keywords:
Distribution Channels;
Customers;
Supply and Industry;
Alliances;
Performance Efficiency;
Performance Effectiveness;
Change;
Distribution Industry
Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion.
View Details
Keywords:
Advertising;
Budgets and Budgeting;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in...
View Details
- Research Summary
Social Learning
One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others. Social learning takes many forms. Probably most obvious is word of mouth—the advice and... View Details
- December 2005 (Revised July 2006)
- Case
Bunge: Poised for Growth
By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is...
View Details
Keywords:
Customer Focus and Relationships;
Trade;
Global Strategy;
Leadership;
Growth Management;
Management Style;
Demand and Consumers;
Supply Chain;
Integration;
Technology;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Asia;
Europe
Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
- 2023
- Working Paper
Managing Remote Work Quality: Evidence from Management Systems Standards Auditing
By: Ashley Palmarozzo and Michael W. Toffel
Remote work has become more common, providing operational flexibility and productivity benefits, but questions remain about whether and how it affects quality. This study investigates the quality effects of remote work in a diagnostic service context in which remote...
View Details
Keywords:
Audit;
Auditing;
Remote Work;
Compliance;
Assessment;
Environment;
Management Systems;
Quality Management;
Quality Management System;
Quality;
Operations;
Supply Chain Management;
Environmental Management;
Safety
Palmarozzo, Ashley, and Michael W. Toffel. "Managing Remote Work Quality: Evidence from Management Systems Standards Auditing." Harvard Business School Working Paper, No. 24-002, July 2023.
- October 1998 (Revised December 2001)
- Case
Procter & Gamble: Always Russia
P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to...
View Details
Arnold, David J. "Procter & Gamble: Always Russia." Harvard Business School Case 599-050, October 1998. (Revised December 2001.)