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Show Results For
-
All HBS Web
(2,677)
- People (9)
- News (541)
- Research (1,699)
- Events (7)
- Multimedia (8)
- Faculty Publications (492)
- 01 Dec 2014
- News
Instilling Production with Principles
clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh (MBA 2010), Google Maps comes...
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- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis....
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- February 2010
- Background Note
Marketing Analysis Toolkit: Market Size and Market Share Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales...
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Keywords:
Forecasting and Prediction;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Markets;
Demand and Consumers;
Size;
Strategic Planning;
Sales
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
- May 2024
- Article
Production Complementarity and Information Transmission Across Industries
By: Charles M.C. Lee, Terrence Tianshuo Shi, Stephen Teng Sun and Ran Zhang
Economic theory suggests that production complementarity is an important driver of sectoral co-movements and business cycle fluctuations. We operationalize this concept using a measure of production complementarity proximity (COMPL) between any two companies. We show...
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Lee, Charles M.C., Terrence Tianshuo Shi, Stephen Teng Sun, and Ran Zhang. "Production Complementarity and Information Transmission Across Industries." Art. 103812. Journal of Financial Economics 155 (May 2024).
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the...
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- March 2021
- Article
The Impact of the General Data Protection Regulation on Internet Interconnection
By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on...
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Keywords:
Personal Data;
Privacy Regulation;
GDPR;
Interconnection Agreements;
Internet and the Web;
Governing Rules, Regulations, and Reforms
Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." Telecommunications Policy 45, no. 2 (March 2021).
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job,...
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- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior...
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- 07 Jul 2003
- What Do You Think?
Can We Have Too Much Productivity Improvement?
As if to suggest that this phenomenon was not limited to the U.S., I read of Ryanair's plan to share the fruits of increased productivity with the passengers on its flights throughout Europe by reducing...
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by James Heskett
- 17 Sep 2012
- Research & Ideas
Blue Skies, Distractions Arise: How Weather Affects Productivity
efficiency. In "Rainmakers: Why Bad Weather Means Good Productivity," the authors show that workers are especially productive on rainy days, simply because they're not tempted by the possibilities of a sunny day—a walk in the park, for...
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by Carmen Nobel
- 2020
- Working Paper
Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?
By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani
We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously...
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Keywords:
Cognitive Similarity;
Knowledge Creation;
Knowledge Sharing;
Knowledge Dissemination;
Relationships
Lane, Jacqueline N., Ina Ganguli, Patrick Gaule, Eva C. Guinan, and Karim R. Lakhani. "Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?" Harvard Business School Working Paper, No. 20-058, November 2019. (Revised July 2020.)
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
By: Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...
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Keywords:
Market Entry and Exit;
Digital Platforms;
Competitive Strategy;
Product Marketing;
Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
- 06 Jan 2020
- Research & Ideas
Motivate Your High Performers to Share Their Knowledge
worker shared a trick for keeping track of information customers share at the beginning of calls, reducing a source of stress. Another advised a colleague not to “unbundle” the price of features when...
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by Michael Blanding
- 2019
- Working Paper
The Impact of the General Data Protection Regulation on Internet Interconnection
By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on...
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Keywords:
Personal Data;
Privacy Regulation;
GDPR;
Interconnection Agreements;
Internet and the Web;
Governing Rules, Regulations, and Reforms;
European Union
Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." NBER Working Paper Series, No. 26481, November 2019.
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
who?" Of course, the directors cannot and should not be overseeing the day-to-day affairs of the corporation. But the board can do its best to empower every employee to be ethical. Just as total quality management calls on managers to empower each employee to stop...
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by Carla Tishler
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...
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Keywords:
Tying;
Platform Strategy;
Google;
Product;
Quality;
Digital Platforms;
Strategy;
Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- 09 Aug 2017
- Sharpening Your Skills
Productivity Tips You Probably Haven't Considered Before
Unexpected Breaks Let You Rest, but Not Lose Focus Work breaks are usually considered as a necessary evil—inevitable but nonproductive. This study shows that properly structured breaks maintaining employee attention can actually yield post-break improvements in...
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by Sean Silverthorne
- 08 Jan 2014
- What Do You Think?
Do Productivity Increases Contribute to Social Inequality?
Summing Up Does Social Equality Improve Productivity? Inequality in our society is an important and growing issue. It prompted a debate among respondents to this month's column about the causes, specifically the role played by innovation leading to increased View Details
Keywords:
by James Heskett
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting convention through...
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by Youngme Moon
- 2014
- Working Paper
Sharing Design Rights: A Commons Approach for Developing Infrastructure
By: Nuno Gil and Carliss Y. Baldwin
This study empirically investigates the relationship between design structure and organization structure in the context of new infrastructure development projects. Our research setting is a capital program to develop new school buildings in the city of Manchester, UK....
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Gil, Nuno, and Carliss Y. Baldwin. "Sharing Design Rights: A Commons Approach for Developing Infrastructure." Harvard Business School Working Paper, No. 14-025, September 2013. (Revised January 2014.)