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Show Results For
-
All HBS Web
(2,877)
- People (4)
- News (662)
- Research (1,653)
- Events (21)
- Multimedia (29)
- Faculty Publications (953)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
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Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- 13 Jul 2015
- News
Promoting renewable energy
After studying economics and environmental science at Dartmouth, Giulia Siccardo (MBA 2016) came to HBS to expand her skills with the goal of helping companies reduce their impact on the environment. (Published July 2015)
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- 24 Dec 2014
- News
Promoting citizen commerce
Entrepreneur Jules Pieri (MBA 1986) launched The Grommet with a goal of bringing undiscovered, unusual products to market and helping their creators succeed. (Published December 2014)
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- January 2009 (Revised July 2015)
- Case
Restaurant Promotions in 2015
By: Benjamin Edelman
A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an...
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Keywords:
Marketing Strategy;
Two-Sided Platforms;
Service Delivery;
Service Operations;
Internet;
Food and Beverage Industry;
Service Industry
Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)
- June 1982 (Revised May 1990)
- Exercise
Promotion Incentive Allocation Exercise
By: John A. Quelch
Quelch, John A. "Promotion Incentive Allocation Exercise." Harvard Business School Exercise 582-120, June 1982. (Revised May 1990.)
- 13 Jun 2014
- Working Paper Summaries
Handshaking Promotes Cooperative Dealmaking
- June 1987
- Supplement
Sales Promotion Management, Video
By: John A. Quelch
Quelch, John A. "Sales Promotion Management, Video." Harvard Business School Video Supplement 887-537, June 1987.
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords:
Medication Adherence;
Affordable Care Act (ACA);
Marketing Strategy;
Communication Strategy;
Customer Value and Value Chain;
Decisions;
Health Care and Treatment;
Goals and Objectives;
Resource Allocation;
Marketing Communications;
Consumer Behavior;
Measurement and Metrics;
Service Delivery;
Behavior;
Motivation and Incentives;
Social Issues;
Information Technology;
Value Creation;
Health Industry;
Pharmaceutical Industry;
Insurance Industry;
Public Relations Industry;
Retail Industry;
United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 01 Mar 2017
- News
Promoting a Deeper Understanding
experience if graduates were going to meet the leadership needs of society in the next generation and those to follow,” says Bullard. “We wanted to be sure that, going forward, Dean Nitin Nohria had the ability to put resources where they were most needed,” he adds....
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- 03 Jun 2014
- News
Do bonuses promote cheating?
- January 2011 (Revised March 2011)
- Case
Development and Promotion at North Atlantic Hospital
By: Boris Groysberg, Lisa Leffert, Kerry Herman and Libby Williams
Dr. Elizabeth Harris, Chair of the Department of Anesthesiology (DA) at North Atlantic Hospital (NAH), faces several significant challenges. Staff satisfaction surveys confirmed her assessment that department faculty morale was low, the tenure and promotion system was...
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Keywords:
Training;
Employees;
Retention;
Performance Evaluation;
Personal Development and Career;
Motivation and Incentives;
Health Industry
Groysberg, Boris, Lisa Leffert, Kerry Herman, and Libby Williams. "Development and Promotion at North Atlantic Hospital." Harvard Business School Case 411-018, January 2011. (Revised March 2011.)
- 30 Jul 2014
- News
When Workplace Jerks Get Promoted
- 01 Oct 1999
- News
Four Promoted to Full Professor
Clayton M. Christensen has a joint appointment in the Technology and Operations Management and General Management units. His research focuses on the management of technological innovation, developing organizational capabilities, and finding new markets for new...
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- 01 Oct 2000
- News
Three Promoted to Full Professor
Paul A. Gompers Paul Gompers specializes in research on financial issues related to start-up, high-growth, and newly public companies. He holds a joint appointment in the Finance and the Entrepreneurial and Service Management units. Gompers has taught both the required...
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- April 1996
- Article
Exclusive Dealing and Price Promotions
By: R. Lal and J. M. Villas-Boas
Keywords:
Price
Lal, R., and J. M. Villas-Boas. "Exclusive Dealing and Price Promotions." Journal of Business (April 1996).
- 2001
- Article
Exchange Rates and Tax-Based Promotion
By: M. A. Desai and James R. Hines Jr.
Desai, M. A., and James R. Hines Jr. "Exchange Rates and Tax-Based Promotion." Proceedings of the Annual Conference on Taxation and Minutes of the Annual Meeting of the National Tax Association (2001).
- 19 Feb 2015
- Video
Harvard Launch Lab Promotional Video
- Article
Price Promotion for Emotional Impact
By: Aylin Aydinli, Marco Bertini and Anja Lambrecht
Aydinli, Aylin, Marco Bertini, and Anja Lambrecht. "Price Promotion for Emotional Impact." Journal of Marketing 78, no. 4 (July 2014): 80–96.
- March 1986 (Revised September 1987)
- Case
United Airlines: Price Promotion Policy
By: John A. Quelch
Quelch, John A. "United Airlines: Price Promotion Policy." Harvard Business School Case 586-089, March 1986. (Revised September 1987.)
- 17 Feb 2020
- News