Publications

Publications

Filter Results : (1) Arrow Down

Show Results For

Psychological Reactance Remove Psychological Reactance →

Page 1 of 1 Result

Are you looking for?

→ Search All HBS Web
  • December 2020
  • Article

Consumer Reactance to Promotional Favors
By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a...  View Details
Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
Related

Are you looking for?

→ Search All HBS Web