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- Faculty Publications (110)
- July 2011
- Article
The Growing Climate Divide
Climate change has reached the level of a 'scientific consensus', but is not yet a 'social consensus'. New analysis highlights that a growing divide between liberals and conservatives in the American public is a major obstacle to achieving this end.
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Hoffman, Andrew J. "The Growing Climate Divide." Nature Climate Change 1, no. 4 (July 2011): 195–196.
- October 2010 (Revised January 2011)
- Case
Toyota Recalls (A): Hitting the Skids
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While...
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Keywords:
Communication Strategy;
Crisis Management;
Brands and Branding;
Quality;
Public Opinion;
Auto Industry;
Japan;
United States
Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (A): Hitting the Skids." Harvard Business School Case 511-016, October 2010. (Revised January 2011.)
- September 2010 (Revised April 2012)
- Case
Better World Books
By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an...
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Keywords:
Business Model;
For-Profit Firms;
Marketing Strategy;
Social Marketing;
Corporate Social Responsibility and Impact;
Public Opinion;
Social Issues;
Online Technology;
Retail Industry
Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas J. Steenburgh. "Better World Books." Harvard Business School Case 511-057, September 2010. (Revised April 2012.)
- January 2010 (Revised March 2010)
- Supplement
The Congressional Oversight Panel's Valuation of the TARP Warrants (B)
The Congressional Oversight Panel wants to value the warrants issued to the government in connection with the TARP investments of 2008, in order to increase the transparency of options repurchases. The case describes the methodology used to value the warrants. This...
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Keywords:
Financial Crisis;
Investment;
Public Opinion;
Valuation;
Public Administration Industry;
Public Administration Industry;
United States
Baldwin, Carliss Y. "The Congressional Oversight Panel's Valuation of the TARP Warrants (B)." Harvard Business School Supplement 210-036, January 2010. (Revised March 2010.)
- 2010
- Chapter
The Paranoid Style in the Study of American Politics
By: David Moss and Mary Oey
What drives policy making in a democracy? The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms...
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Keywords:
Policy;
Government Legislation;
Media;
Interests;
Power and Influence;
Public Opinion;
United States
Moss, David, and Mary Oey. "The Paranoid Style in the Study of American Politics." In Government and Markets: Toward a New Theory of Regulation, edited by Edward J. Balleisen and David A. Moss. Cambridge: Cambridge University Press, 2010.
- May 2009 (Revised November 2009)
- Case
Ralph Nader: When Purpose and Legacy Collide
By: Nitin Nohria and Umaimah Mendhro
This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency.
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Keywords:
Values and Beliefs;
Government and Politics;
Leadership;
Personal Development and Career;
Reputation;
Public Opinion;
Public Administration Industry
Nohria, Nitin, and Umaimah Mendhro. "Ralph Nader: When Purpose and Legacy Collide." Harvard Business School Case 409-117, May 2009. (Revised November 2009.)
- 2008
- Working Paper
Reality versus Propaganda in the Formation of Beliefs about Privatization
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
Argentina privatized most public utilities during the 1990s but re-nationalized the main water company in 2006. We study beliefs about the benefits of the privatization of water services amongst low and middle income groups immediately after the 2006 nationalization....
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Keywords:
Privatization;
Public Ownership;
Business and Community Relations;
Business and Government Relations;
Values and Beliefs;
Public Opinion;
Utilities Industry;
Argentina
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Reality versus Propaganda in the Formation of Beliefs about Privatization." NBER Working Paper Series, No. 14483, November 2008.
- January 2008 (Revised May 2008)
- Case
Cape Wind: Offshore Wind Energy in the USA
By: Richard Vietor
Cape Wind is an extreme example of NIMBY--not in my backyard syndrome. This is the first offshore wind project planned for the United States, in Nantucket Sound, just south of Cape Cod, Massachusetts. Initially proposed six years ago, in 2001, the wind farm would be...
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Keywords:
Renewable Energy;
Corporate Entrepreneurship;
Business Startups;
Projects;
Government and Politics;
Environmental Sustainability;
Business and Community Relations;
Public Opinion;
Power and Influence;
Energy Industry;
Massachusetts
Vietor, Richard. "Cape Wind: Offshore Wind Energy in the USA." Harvard Business School Case 708-022, January 2008. (Revised May 2008.)
- 2008
- Other Unpublished Work
The Paranoid Style in the Study of American Politics
By: David Moss and Mary Oey
The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms of political support. Indeed, many... View Details
Keywords:
Policy;
Government Legislation;
Media;
Interests;
Power and Influence;
Public Opinion;
United States
- January 2007 (Revised July 2007)
- Case
Clear Channel Communications, Inc.
By: Felix Oberholzer-Gee and Carole Winkler
Discusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation...
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Keywords:
History;
Media;
Performance Effectiveness;
Public Opinion;
Business and Government Relations;
Media and Broadcasting Industry;
United States
Oberholzer-Gee, Felix, and Carole Winkler. "Clear Channel Communications, Inc." Harvard Business School Case 707-523, January 2007. (Revised July 2007.)
- January 2007 (Revised May 2008)
- Case
Henry Luce and the American Century
By: Nitin Nohria, Anthony Mayo and Logan Wilcox
Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its...
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Keywords:
Business Growth and Maturation;
Business Startups;
Entrepreneurship;
Business History;
Leadership Style;
Emerging Markets;
Publishing Industry;
United States
Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
- December 2005 (Revised September 2007)
- Case
Canyon Johnson Urban Fund
By: Felix Oberholzer-Gee and Alexa Arena
Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on...
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Keywords:
Investment;
Projects;
Business and Government Relations;
Public Opinion;
Urban Development;
Real Estate Industry;
Los Angeles
Oberholzer-Gee, Felix, and Alexa Arena. "Canyon Johnson Urban Fund." Harvard Business School Case 706-442, December 2005. (Revised September 2007.)
- 2003
- Article
Public Opinion and the Role of Government Arts Funding in Spain
By: Arthur C. Brooks
Brooks, Arthur C. "Public Opinion and the Role of Government Arts Funding in Spain." Journal of Comparative Policy Analysis: Research and Practice 5, no. 1 (2003): 29–38.
- 2001
- Book
From Heresy to Dogma: An Institutional History of Corporate Environmentalism
This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political...
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Hoffman, Andrew J. From Heresy to Dogma: An Institutional History of Corporate Environmentalism. Stanford University Press, 2001. (Winner of the 2001 Rachel Carson Prize, Society for Social Studies of Science (4S).)
- February 2000 (Revised December 2000)
- Case
Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?
By: Charles King III and Das Narayandas
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative.
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Keywords:
Price;
Strategy;
Brands and Branding;
Marketing Strategy;
Product Development;
Global Range;
Public Opinion;
Value Creation
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.)
- November 1999
- Supplement
"ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995
Provides excerpts from an interview with Peter Staley of Act Up reflecting on the Wall Street protest against Burroughs Wellcome in the fall of 1989 and on the role and impact of AIDS advocacy and activism in general.
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Emmons, Willis M., III. "ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995. Harvard Business School Video Supplement 700-501, November 1999.
- October 1999
- Case
Royal Dutch/Shell in Transition (B)
By: Lynn S. Paine
This case describes the decisions made by Shell in response to the situation presented in the (A) case.
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Keywords:
Governance;
Corporate Accountability;
Organizational Change and Adaptation;
Corporate Social Responsibility and Impact;
Social Issues;
Public Opinion;
Moral Sensibility;
Values and Beliefs;
Transformation;
Energy Industry
Paine, Lynn S. "Royal Dutch/Shell in Transition (B)." Harvard Business School Case 300-040, October 1999.
- October 1999
- Case
Royal Dutch/Shell in Transition (A)
By: Lynn S. Paine
After the Brent Spar episode and the 1995 events in Nigeria, Shell undertakes an intensive review of its values and business principles. At the same time, it conducts the largest multi-stakeholder consultation in its history in an effort to better understand society's...
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Keywords:
Corporate Governance;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Social Issues;
Public Opinion;
Moral Sensibility;
Values and Beliefs;
Transformation;
Environmental Accounting;
Energy Industry
Paine, Lynn S. "Royal Dutch/Shell in Transition (A)." Harvard Business School Case 300-039, October 1999.
- May 1999
- Background Note
Note on Behavioral Pricing
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's...
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Keywords:
Customer Satisfaction;
Decisions;
Fairness;
Price;
Marketing Strategy;
Behavior;
Perspective;
Public Opinion
Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
- Article
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
By: John A. Deighton and Kent Grayson
Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).