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- September 1982 (Revised February 1988)
- Case
Rio Bravo Electricos, General Motors Corp.
By: Roy D. Shapiro
Keywords:
Auto Industry
Shapiro, Roy D. "Rio Bravo Electricos, General Motors Corp." Harvard Business School Case 683-021, September 1982. (Revised February 1988.)
- July 1982
- Exercise
Network Formulation Exercises
By: Roy D. Shapiro
Keywords:
Management Skills
Shapiro, Roy D. "Network Formulation Exercises." Harvard Business School Exercise 683-007, July 1982.
- July 1982 (Revised August 1992)
- Case
Ronscoe Corp.
By: Roy D. Shapiro
Shapiro, Roy D. "Ronscoe Corp." Harvard Business School Case 683-006, July 1982. (Revised August 1992.)
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall...
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Keywords:
Factories, Labs, and Plants;
Cost;
Analytics and Data Science;
Brands and Branding;
Performance Capacity;
Competitive Strategy;
Construction Industry
Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)
- June 1982
- Case
Glow Globes, Inc.
By: Roy D. Shapiro
Shapiro, Roy D. "Glow Globes, Inc." Harvard Business School Case 682-104, June 1982.
- June 1982
- Case
Union Pacific Railroad Co.
By: Roy D. Shapiro
Shapiro, Roy D. "Union Pacific Railroad Co." Harvard Business School Case 682-105, June 1982.
- May 1982 (Revised August 1986)
- Case
Butler Manufacturing Co.: Small Components Plant
By: Roy D. Shapiro
Shapiro, Roy D. "Butler Manufacturing Co.: Small Components Plant." Harvard Business School Case 682-102, May 1982. (Revised August 1986.)
- November 1981
- Case
Carnation International
By: Roy D. Shapiro
Keywords:
Food and Beverage Industry
Shapiro, Roy D. "Carnation International." Harvard Business School Case 682-042, November 1981.
- November 1981
- Case
Butler Manufacturing Co.: Small Components Plant (Abridged)
By: Roy D. Shapiro
Shapiro, Roy D. "Butler Manufacturing Co.: Small Components Plant (Abridged)." Harvard Business School Case 682-036, November 1981.
- October 1981
- Background Note
Note on Network Optimization Models (Abridged)
By: Roy D. Shapiro
Keywords:
Networks
Shapiro, Roy D. "Note on Network Optimization Models (Abridged)." Harvard Business School Background Note 182-079, October 1981.
- Article
On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills
By: Robert C. Merton and Roy D. Henriksson
Merton, Robert C., and Roy D. Henriksson. "On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills." Journal of Business 54, no. 4 (October 1981): 513–533.
- August 1979 (Revised March 1994)
- Case
Union Carbide Corp.: Butane Transport
By: Roy D. Shapiro
Shapiro, Roy D. "Union Carbide Corp.: Butane Transport." Harvard Business School Case 180-017, August 1979. (Revised March 1994.)
- March 1979
- Case
Delta Oil Refinery (A)
By: Roy D. Shapiro
Keywords:
Energy Industry
Shapiro, Roy D. "Delta Oil Refinery (A)." Harvard Business School Case 179-157, March 1979.
- April 1977
- Supplement
Lowell Steel Corp., Supplement
By: Roy D. Shapiro
Keywords:
Steel Industry
Shapiro, Roy D. "Lowell Steel Corp., Supplement." Harvard Business School Supplement 177-214, April 1977.
- January 1976 (Revised February 1978)
- Case
Mitchell Enterprises (A)
By: Roy D. Shapiro
Shapiro, Roy D. "Mitchell Enterprises (A)." Harvard Business School Case 176-160, January 1976. (Revised February 1978.)
- Research Summary
Innovations in Logistics: The Impact of Channel Coordination
By: Roy D. Shapiro
Roy D. Shapiro is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend to characterize these channels. His research...
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- Research Summary
Innovations in Logistics: The Impact of Channel Coordination
Roy D. Shapiro (with Janice H. Hammond and Marshall L. Fisher) is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend...
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- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
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