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Show Results For
-
All HBS Web
(351)
- News (57)
- Research (252)
- Events (1)
- Multimedia (1)
- Faculty Publications (211)
- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be...
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Sean Silverthorne
- 06 Jun 2012
- What Do You Think?
Is Something Wrong with the Way We Work?
of technology. "The responsibility lies with the individual being able to prioritize (based on) values " Technology may be part of the solution. Atin Roy commented that "technology is just a tool that helps make our lives...
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- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
the social ROI of their services. “We’re helping one of our new clients to quantify the benefit it produces for its stakeholders, which will help in both management and marketing,” Chussil says, noting that the current projects are...
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Margie Kelley
- 19 May 2015
- News
Getting Ready for Success
Matter’s largest financial supporter, meanwhile, is Pershing Square Foundation, started by Bill Ackman (MBA 1992). Pershing helped fund a 2014 ROI study by Columbia University professor Clive Belfield, who found that for every dollar...
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- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship management (CRM) software and emerging Web 2.0 applications are...
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by Sarah Jane Gilbert
- 04 Feb 2020
- News
In Harmony
else is the same” And a mission-based ROI can be a tough sell sometimes. “I wish I had a stock price, because then it would be easy to show everybody how well we’re doing, or for them to realize we’re not doing so well. Instead, I have to...
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Maureen Harmon
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
comic books at Marvel? They will always be very important. In a sense, comic books are our R&D function. What is unique is that we have a very profitable R&D effort with triple-digit ROI and net margins of 30 to 35 percent. We can take...
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- 2016
- Article
Buying to Blunt Negative Feelings: Materialistic Escape from the Self
By: Grant Edward Donnelly, Masha Ksendzova, Ryan Howell, Kathleen Vohs and Roy F. Baumeister
We propose that escape theory, which describes how individuals seek to free themselves from aversive states of self-awareness, helps explain key patterns of materialistic people’s behavior. As predicted by escape theory, materialistic individuals may feel dissatisfied...
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Keywords:
Materialism;
Escape;
Self;
Negative Emotions;
Self-awareness;
Emotions;
Consumer Behavior;
Identity;
Motivation and Incentives
Donnelly, Grant Edward, Masha Ksendzova, Ryan Howell, Kathleen Vohs, and Roy F. Baumeister. "Buying to Blunt Negative Feelings: Materialistic Escape from the Self." Review of General Psychology 20, no. 3 (2016): 272–316.
- 16 Jul 2008
- Op-Ed
What Should Employers Do about Health Care?
medications and services used to treat chronic conditions. Companies are tracking the ROIs of these investments in health with good results. These kinds of health and wellness initiatives are a great place to start. And, they are not...
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- 17 Mar 2015
- News
The First Five Years: Adam Enbar (MBA 2010)
later volunteered teaching at a prison. A couple of years after leaving HBS, I became interested in the idea of the ROI of higher ed; that a college degree used to be the best investment someone could make, and was quickly becoming one of...
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- 01 Jun 2014
- News
What’s Next
for a better future. What is the role of research at HBS? Roy Zider (MBA 1970), Oakland, California NN: Research is the heart and soul of any great university. It is the way our faculty members develop a deep understanding of management...
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- September 2013 (Revised September 2022)
- Exercise
Process Analytics Simulation: Solutions
A set of exercises and instructions to be used with the Process Simulator software made by Pro Model. These exercises allow students to investigate the impact of variable processing times on the performance of simple in-line processes. Includes color exhibits.
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Huckman, Robert S., Aizan Radzi, Willy Shih, Roy D. Shapiro, and Michael W. Toffel. "Process Analytics Simulation: Solutions." Harvard Business School Exercise 614-029, September 2013. (Revised September 2022.)
- 10 Mar 2017
- News
The Business of Lego Batman
proposition? How are they going to make money? How are they going to get an adequate ROI on this? How much investment is it? And how quickly can they recoup that investment? In the same token, I've got to talk to the rights holder, in...
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- Web
Podcast - Managing the Future of Work
able to have that conversation. A second thing we did is, we recently commissioned IDC to look at the ROI of Coursera, and they looked at a couple of different dimensions. One is ROI based on the lowering of...
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- 19 Feb 2021
- News
A Playbook for Progress
tokenism, of one and done is over, but look for potential, not perfection. And we ask inclusive leaders to be humble, courageous, and curious. Seek those who are not like you. Talent will be the differentiator in 2021 and beyond. Imagine the View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
and display ads also exhibit significant dynamics that improve their effectiveness and ROI over time. Finally, in addition to increasing search conversion, display ad exposure also increases search clicks, thereby increasing search...
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Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
very tough intellectual problem, because for every story of success, there is one of failure," she says. "In some ways, it's the users who win—the phenomenon makes us all richer in terms of the innovation capacity of our society." View Details
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by Michael Blanding
- 14 Apr 2015
- First Look
First Look: April 14
return on investment (ROI). Wall Street was a data-driven place to work, and if they wanted to create something that would survive beyond the tenure of the firm's existing leadership, they had to prove that the time, money, and energy invested by the firm was worth it....
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Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
experiment? Conducting the experiment is just the beginning. Use the data to assess which components of a new initiative might have the highest ROI or the markets where it is most likely to be successful. Publisher's link:...
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Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
appreciation of the role of the chief risk officer, and of leadership in general, in risk management. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/110031-PDF-ENG IFP, Indonesia Roy D. ShapiroHarvard Business School Case...
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Martha Lagace