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All HBS Web
(82)
- News (30)
- Research (44)
- Multimedia (3)
- Faculty Publications (26)
- Profile
Melcolm Ruffin
mind." At the NBA, Melcolm was influenced by two more Black HBS alumni, Malcolm Turner and Mark Tatum. Together with Malcolm, Melcolm worked on the NBA's innovative sponsorship agreement with Gatorade that rebranded the former...
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Entertainment/Media
- 04 Feb 2016
- Blog Post
Meet the HBS Tech Club
student clubs at HBS. Can you tell us about your annual conference? This year will be the 21st year of hosting a conference. It’s traditionally been called Cyberposium (recently rebranded to a name with hopefully even more longevity —...
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- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
BlackTech Week have demonstrated the force of Black entrepreneurship and catalyzed success for many, Kanter says. Hatcher and Pearson have rebranded their initiatives under one umbrella, the Center for Black Innovation, which includes a...
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by Carolyn DiPaolo
- Profile
Jeremy Sasson
specifications.” Seeking more influence on the customer-facing part of the product, Jeremy moved from software development into product management at DocuSign, participating in a product rebranding for the Brazilian market. “The Brazilian...
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Tech
- 24 Mar 2016
- News
A Fitness Industry Innovator Powers On
rebranding the club, and those that followed, as 24 Hour Fitness—would alter the industry forever, with 24 Hour Fitness growing to 420 clubs, 20,000 employees, and over $1 billion in annual revenues. “In the fitness industry, there are...
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- 01 Dec 2008
- News
Designing Change
associate Emily Stecker dig deep into the rebranding of a company founded in 1934 that, by the 1980s, was rapidly losing market share and was often equated in the popular mind with anything generic or bland, despite its impressive catalog...
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Julia Hanna
- 14 May 2020
- Blog Post
A PRIDE Farewell
rather than ruminate on what could have been, we’d like to take a moment to celebrate what has been—and how far we’ve come in a year. Over the last year, PRIDE, fueled by its members and supported by the broader HBS community, has achieved much. We... View Details
- 01 Jun 2004
- News
Partners’ Club Strives to Broaden Appeal
The HBS Partners’ Club has a new name — Section P — and a new mission: to broaden its appeal beyond its traditional base of wives with kids. “We decided to rebrand the organization to appeal to men and partners without kids,” explains Kim...
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- 05 Apr 2016
- News
Don’t Send Your Kids to College. At Least Not Yet.
Association reports that students who take a year before college are 75 percent more likely to be “happy” or “extremely satisfied” with their careers post-college. Given its known benefits, it’s time to rebrand the “gap year” as anything...
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- 27 Aug 2019
- Blog Post
Meet the PRIDE Club
After a year of discussion, debate, and votes, we are proud (pun intended) to reintroduce the LGBTSA to HBS as the newly rebranded "PRIDE"! A new visual identity for PRIDE, formerly known as the LGBT Student Association With...
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- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
displays in shops to rebranding the product as “Choco House by Orion.” “The first-year curriculum was extremely helpful in preparing us to think about the business scope and challenges that were presented and to come up with solutions to...
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- 01 Mar 2023
- News
What’s in a Name
injustice in the United States, the company recognized that its name—with associations with the Confederacy—was at odds with its goal of bringing people together. As Chugh explains in the edited excerpt below, the company solicited feedback from the community and...
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- 15 May 2020
- Blog Post
Words from an HBS Partner: Reflections on the Partner Experience
different world - we all play a part in developing a beautifully diverse experience at HBS. As an artist, I was able to work with HBS student clubs and use my design skills for campus conferences. I brought that same talent to my Product Management position on campus...
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- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
with influencers and media offline. We do everything from design to production to even analytics reporting. Our model saves marketing teams time and money, and yields an experience that looks and feels as though it was done in-house.” In September, Cynthia View Details
- 19 Jan 2016
- News
Electric Avenues
for these nonemergencies, the city relaunched it in August. The rebranded BOS:311 allows users to report a wider variety of nonemergency issues through more mediums, including Twitter. “There is a big difference between nominally...
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Dan Morrell
- 22 Nov 2011
- First Look
First Look: November 22
environment of higher education, the Director of Strategic Communications at the U.S. Military Academy is faced with a decision on whether or not to invest resources in a rebranding effort. Over the course of the school's history, several...
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Sean Silverthorne
- Web
Strategic Plan | Information Technology
contribute to our success in supporting the HBS community and achieving our mission and vision. 1. Excel in Service Delivery 1.01: Faculty Consultation & Engagement Staffing 1.02: IT Project Execution 1.03: IT Rebrand & Public Site Launch...
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- 31 Oct 2019
- News
Business Success Means Community Success in Wisconsin; GNN Roundup
Bend’s rebranding over its 100-year history, and its Spirit of the Silver Lining Award, which celebrates independent insurance agents for outstanding service to nonprofit organizations in their communities, and includes grant money to...
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Margie Kelley
- 29 Jan 2021
- News
Holding Business to Account
sustainability.” The power of the mission-driven shareholder was on full display recently, when Boston Common took a prominent role in years-long efforts to rebrand the Washington, DC–area football franchise. For many Native Americans,...
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- 28 Mar 2018
- News
Fueling the Future
and then added basic materials and aerospace and defense.” After seven years leading teams at Vista, Kovatch joined Covanta, a renewable energy company where she was responsible for building an innovation program as well as a marketing function. She helmed a total...
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Jill Radsken