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Show Results For
-
All HBS Web
(1,035)
- People (3)
- News (218)
- Research (694)
- Events (4)
- Multimedia (9)
- Faculty Publications (360)
- January 2004 (Revised February 2004)
- Case
Evolution of Public Reputation of a Profession (B)
By: Ashish Nanda
Supplements the (A) case.
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Nanda, Ashish. "Evolution of Public Reputation of a Profession (B)." Harvard Business School Case 904-053, January 2004. (Revised February 2004.)
- July 11, 2023
- Article
How Reputation Does (and Does Not) Drive People to Punish Without Looking
By: Jillian J. Jordan and Nour S. Kteily
Punishing wrongdoers can confer reputational benefits, and people sometimes punish without careful consideration. But are these observations related? Does reputation drive people to people to “punish without looking”? And if so, is this because unquestioning...
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Keywords:
Opposing Perspectives;
Outrage Culture;
Signaling;
Ideology;
Moralistic Punishment;
Perspective;
Behavior;
Reputation;
Decision Making
Jordan, Jillian J., and Nour S. Kteily. "How Reputation Does (and Does Not) Drive People to Punish Without Looking." Proceedings of the National Academy of Sciences 120, no. 28 (July 11, 2023).
- July 2014 (Revised October 2014)
- Case
McKinsey & Co. - Protecting its Reputation (A)
By: Jay Lorsch and Emily McTague
On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,...
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Keywords:
Board;
McKinsey;
Consulting Firms;
Risk;
Risk Assessment;
Partnerships;
Insider Trading;
Confidentiality;
Personal Investing;
Reputation;
Corporate Accountability;
Corporate Governance;
Management Practices and Processes;
Risk Management;
Consulting Industry;
United States;
California
Lorsch, Jay, and Emily McTague. "McKinsey & Co. - Protecting its Reputation (A)." Harvard Business School Case 415-021, July 2014. (Revised October 2014.)
- February 1989
- Background Note
Corporate Positioning: How to Assess--and Build--A Company's Reputation
Provides a framework for assessing and enhancing an organization's reputation. Points out two dimensions of a corporate image--visibility and credibility. Discusses several critical issues that must be addressed in building an image. Finally, provides an assessment of...
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Kosnik, Thomas J. "Corporate Positioning: How to Assess--and Build--A Company's Reputation." Harvard Business School Background Note 589-087, February 1989.
- Research Summary
The Appropriability of Reputation in Franchises Selling Brands
We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse...
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- June 1983
- Article
Expectations and Reputations in Bargaining: An Experimental Study
By: A. E. Roth and F. Schoumaker
Roth, A. E., and F. Schoumaker. "Expectations and Reputations in Bargaining: An Experimental Study." American Economic Review 73, no. 3 (June 1983): 362–372.
- 2022
- Working Paper
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Magie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on an influencer’s reputation. We collect a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...
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Keywords:
Influencer Marketing;
Social Influencers;
Brand;
Sponsorship;
Video Analytics;
Marketing;
Brands and Branding;
Media;
Reputation
Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022.
- October 2015 (Revised November 2016)
- Background Note
'World-Class' Universities: Rankings and Reputation in Global Higher Education
By: William C. Kirby and Joycelyn W. Eby
Discussions of "world-class" universities have become an academic cottage industry in the 21st century, and definitions of the term are complex and at times contradictory. This background note traces the origins of university ranking systems and their evolution from a...
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Keywords:
Rankings;
University Faculty;
University Curriculum;
University Administration;
Higher Education;
Education Industry
Kirby, William C., and Joycelyn W. Eby. "'World-Class' Universities: Rankings and Reputation in Global Higher Education." Harvard Business School Background Note 316-065, October 2015. (Revised November 2016.)
- 15 Jan 2016
- Working Paper Summaries
Incentives for Prosocial Behavior: The Role of Reputations
Keywords:
by Christine L. Exley
- February 2016
- Article
After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates
By: Pavel Zhelyazkov and Ranjay Gulati
Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with...
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Zhelyazkov, Pavel, and Ranjay Gulati. "After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates." Academy of Management Journal 59, no. 1 (February 2016): 277–301.
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...
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- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial...
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Keywords:
Incentives;
Prosocial Behavior;
Judgment And Decision-making;
Referral Rewards;
Motivation and Incentives;
Consumer Behavior;
Decision Making
Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
- 17 Oct 2016
- News
Does China deserve a reputation as the land of copycats?
- Article
Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions
By: Jillian J. Jordan and David G. Rand
Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation...
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Keywords:
Signaling;
Morality;
Trustworthiness;
Anger;
Third-party Punishment;
Moral Sensibility;
Behavior;
Trust;
Reputation
Jordan, Jillian J., and David G. Rand. "Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions." Journal of Personality and Social Psychology 118, no. 1 (January 2020).
- November 18, 2021
- Article
With Decentralized Identity, Your Reputation Travels with You Across Cyberspace
By: Scott Duke Kominers and Jad Esber
Kominers, Scott Duke, and Jad Esber. "With Decentralized Identity, Your Reputation Travels with You Across Cyberspace." Future (November 18, 2021).
- December 2006
- Article
Reputation and Transparency: Lessons from a Painful Period in Public Disclosure
By: Robert G. Eccles Jr., Robert M. Grant and Cees B.M. van Riel
Eccles, Robert G., Jr., Robert M. Grant, and Cees B.M. van Riel. "Reputation and Transparency: Lessons from a Painful Period in Public Disclosure." Long Range Planning 39, no. 6 (December 2006): 353–359.
- 2009
- Other Unpublished Work
Reputation and Contractual Flexibility: Evidence from Venture Capital Distribution Pricing Policy
By: Paul A. Gompers, Andrew Metrick and Timothy Dore
- 9 Aug 2013 - 13 Aug 2013
- Conference Presentation
Crime and Punishment: The Reputational Consequences of Withdrawals from VC syndicates
By: Pavel Ivanov Zhelyazkov and Ranjay Gulati
- 5 Apr 2018 - 7 Apr 2018
- Conference Presentation
Reputation and Grand Challenges:: CSR Investment in Education in Emerging Markets
By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
- Article
The Formation and Role of Reputation and Litigation in the Auditor-Manager Relationship
By: S. Datar and M. Alles
Datar, S., and M. Alles. "The Formation and Role of Reputation and Litigation in the Auditor-Manager Relationship." Journal of Accounting, Auditing & Finance 14, no. 4 (Fall 1999): 401–428.