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Show Results For
-
All HBS Web
(1,035)
- People (3)
- News (218)
- Research (694)
- Events (4)
- Multimedia (9)
- Faculty Publications (360)
- 17 Mar 2015
- News
Are you a high potential?
- 12 Jun 2014
- News
Sales Strategy: Stay Cool, Cute and Exclusive
- 05 Oct 2011
- News
Unhappy endings: Have people stopped eating ice cream?
- August 2021
- Technical Note
Brand You: Crafting Your Personal Brand
By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a...
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Keywords:
Personal Brand;
Brand Management;
Marketing;
Brands and Branding;
Identity;
Opportunities;
Talent and Talent Management;
Jobs and Positions;
Strength and Weakness;
Communication
Avery, Jill, and Rachel Greenwald. "Brand You: Crafting Your Personal Brand." Harvard Business School Technical Note 522-031, August 2021.
- 29 Mar 2013
- News
New Life for Old Brands
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Advertising;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
Kenya;
Cameroon;
Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- July 2009 (Revised July 2009)
- Case
Blue Ocean or Stormy Waters? Buying Nix Check Cashing
By: Peter Tufano
Kinecta Federal Credit Union has the opportunity to purchase Nix Check Cashing as part of their "blue ocean" strategy to reach the financially underserved and increase credit union membership and deposits. But they face financial as well as reputational risk. Check...
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Keywords:
Mergers and Acquisitions;
Credit;
Financing and Loans;
Personal Finance;
Strategic Planning;
Partners and Partnerships;
Reputation;
Banking Industry;
Financial Services Industry
Tufano, Peter, and Andrea Ryan. "Blue Ocean or Stormy Waters? Buying Nix Check Cashing." Harvard Business School Case 210-012, July 2009. (Revised July 2009.)
- Research Summary
Resource-Based Entrepreneurship
By: Myra M. Hart
Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a...
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- December 15, 2023
- Article
What Every Leader Needs to Know About Carbon Credits
By: Varsha Ramesh Walsh and Michael W. Toffel
Many companies have begun to look into credits to offset their emissions as a way to support their net zero goals as their target years get closer and closer. As it stands, the carbon credit market is too small to bear the brunt of reducing companies’ impacts on the...
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Keywords:
Carbon Credits;
Climate;
Accounting;
Carbon Offsetting;
Carbon Abatement;
Carbon Emissions;
Carbon Footprint;
Climate Change;
Environmental Accounting;
Environmental Regulation
Ramesh Walsh, Varsha, and Michael W. Toffel. "What Every Leader Needs to Know About Carbon Credits." Harvard Business Review Digital Articles (December 15, 2023).
- 19 Nov 2013
- News
The Hidden Benefits of Keeping Teams Intact
- 2011
- Working Paper
Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor
By: Faaiza Rashid and Amy C. Edmondson
This paper explicates the challenge of risky trust, which we define as trust that exists between parties vulnerable to high economic, legal, or reputational risks at individual or organizational levels. Drawing from analyses of data collected in a grounded case study...
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Keywords:
Interpersonal Communication;
Leadership;
Business Processes;
Groups and Teams;
Risk and Uncertainty;
Trust;
Construction Industry;
United States
Rashid, Faaiza, and Amy C. Edmondson. "Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor." Harvard Business School Working Paper, No. 11-089, February 2011.
- December 2005 (Revised September 2007)
- Case
Canyon Johnson Urban Fund
By: Felix Oberholzer-Gee and Alexa Arena
Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on...
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Keywords:
Investment;
Projects;
Business and Government Relations;
Public Opinion;
Urban Development;
Real Estate Industry;
Los Angeles
Oberholzer-Gee, Felix, and Alexa Arena. "Canyon Johnson Urban Fund." Harvard Business School Case 706-442, December 2005. (Revised September 2007.)
Suraj Srinivasan
Suraj Srinivasan is a Professor in the Accounting and Management area at Harvard Business School. He is currently the course-head for the HBS required course Financial Reporting and Control. He also teaches to executives, Strategic Financial Analysis for... View Details
- May 2018 (Revised July 2018)
- Case
EY China (A): Strengthening Presence in a Critical Market
By: Ashish Nanda, Das Narayandas and Lisa Rohrer
Soon after being named regional managing partner for Ernst & Young (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing EY China. Despite EY Global's commitment to the China practice, EY China’s growth agenda has been reversed, post...
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Keywords:
Professional Services;
International Management;
Big Four;
Strategy And Execution;
Emerging Market;
Strategy;
Leadership;
Global Range;
Growth and Development Strategy;
Emerging Markets;
Accounting Industry;
China
Nanda, Ashish, Das Narayandas, and Lisa Rohrer. "EY China (A): Strengthening Presence in a Critical Market." Harvard Business School Case 718-464, May 2018. (Revised July 2018.)
- June 2012
- Case
PV Technologies, Inc.: Were They Asleep at the Switch?
By: Frank V. Cespedes and Diane Badame
PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest...
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Keywords:
Marketing Strategy;
Customer Relationship Management;
Competitive Strategy;
Product Marketing;
Energy Industry;
Technology Industry;
United States
Cespedes, Frank V., and Diane Badame. "PV Technologies, Inc.: Were They Asleep at the Switch?" Harvard Business School Brief Case 913-505, June 2012.
- 15 Apr 2015
- News
Larry Summers' full-throated endorsement of online lending
- 02 Jul 2019
- News
Stopping White-Collar Crime at Your Company
- 09 Sep 2016
- News