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- Faculty Publications (543)
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All HBS Web
(3,720)
- Faculty Publications (543)
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Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage
Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details
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Product Policy and Pricing
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Reflection
Corporations as Critical Social Institutions
My current research examines the extent to which corporations are emerging as critical social institutions. Over the past century, and especially in recent decades, firms have taken on...
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Research
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Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
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Risk Management as a Function of Government
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Science-Based Business and the Business of Science
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Seeing Thought
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Selection and Market Reallocation: Productivity Gains from Multinational Production
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Social Marketing and Cause Marketing
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Sustainability, Real Estate and the Built Environment
Research interests include:
- Real estate development, design, and construction, notably how design creates value;
- Sustainable cities, in particular entrepreneurship and project finance in light of global trends in urbanization and resource... View Details