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- Faculty Publications (187)
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -...
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- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset...
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Keywords:
Customer Lifetime Value;
Return On Investment;
Customer Acquisition;
Customer Retention;
Customer Churn;
"Marketing Analytics";
Marketing;
Customer Relationship Management;
Customer Focus and Relationships;
Customer Value and Value Chain;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Measurement and Metrics;
Strategic Planning;
Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis." Harvard Business School Background Note 511-029, July 2010. (Revised January 2017.)
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the...
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Keywords:
Business Startups;
Customer Relationship Management;
Customer Satisfaction;
Customer Value and Value Chain;
Forecasting and Prediction;
Consumer Behavior;
Happiness;
Consulting Industry
Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
- Article
Are Self-service Customers Satisfied or Stuck?
This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical...
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Keywords:
Service Delivery;
Information Technology;
Customer Satisfaction;
Competition;
Cost;
Banks and Banking;
Behavior;
Market Transactions;
Management Analysis, Tools, and Techniques
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "Are Self-service Customers Satisfied or Stuck?" Production and Operations Management 19, no. 6 (November–December 2010). (Awarded the Decision Sciences Institute Stan Hardy Award for Outstanding Paper Published during 2010 in the Field of Operations Management.)
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,...
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Keywords:
Cost;
Service Operations;
Distribution Channels;
Consumer Behavior;
Internet and the Web;
Banks and Banking;
Technology Adoption;
Service Delivery;
Market Transactions;
Market Participation;
Profit;
Retail Industry;
Banking Industry;
United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- December 2009 (Revised January 2010)
- Case
Managing Talent at Bertelsmann AG (A)
By: Boris Groysberg, Nitin Nohria, Mark Maletz and Kerry Herman
Bertelsmann's EVP HR Immanuel Hermreck and his team were focused on four key HR issues. Three of these were somewhat discreet: improving Bertelsmann's employer brand; managing Bertelsmann talent across the firm's decentralized businesses; and ensuring early...
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Keywords:
Talent and Talent Management;
Recruitment;
Retention;
Selection and Staffing;
Leadership Development;
Strategic Planning;
Competitive Advantage;
Media and Broadcasting Industry;
Germany
Groysberg, Boris, Nitin Nohria, Mark Maletz, and Kerry Herman. "Managing Talent at Bertelsmann AG (A)." Harvard Business School Case 410-010, December 2009. (Revised January 2010.)
- March 2009
- Journal Article
Does Individual Performance Affect Entrepreneurial Mobility? Empirical Evidence from the Financial Analysis Market
By: Boris Groysberg, Ashish Nanda and M. Julia Prats
Our paper contributes to the studies on the relationship between workers' human capital and their decision to become self-employed as well as their probability to survive as entrepreneurs. Analysis from a panel data set of research analysts in investment banks over...
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Keywords:
Entrepreneurship;
Investment Banking;
Retention;
Human Capital;
Performance Effectiveness;
Banking Industry
Groysberg, Boris, Ashish Nanda, and M. Julia Prats. "Does Individual Performance Affect Entrepreneurial Mobility? Empirical Evidence from the Financial Analysis Market." Journal of Financial Transformation 25 (March 2009): 95–106.
- December 2008 (Revised February 2015)
- Case
A.J. Washington: Retaining an NFL Star
By: Andrew Wasynczuk and Nicole Shae Bennett
General Manager Luke Kolville, of the Los Angeles Spartans, struggles with the best approach to negotiate a long-term contract for his star quarterback. The agent for Washington is relatively new to the industry and has his sights set particularly high. Kolville needs...
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Keywords:
Retention;
Human Capital;
Contracts;
Managerial Roles;
Negotiation;
Groups and Teams;
Sports Industry;
Los Angeles
Wasynczuk, Andrew, and Nicole Shae Bennett. "A.J. Washington: Retaining an NFL Star." Harvard Business School Case 909-033, December 2008. (Revised February 2015.)
- November 2008 (Revised January 2010)
- Case
Stone Finch, Inc.: Young Division, Old Division
By: Richard G. Hamermesh and Elizabeth Collins
CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical...
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Keywords:
Organizational Behavior;
Human Resource Management;
Motivation;
Business Growth;
Motivation and Incentives;
Leadership;
Business Subsidiaries;
Innovation Strategy;
Resource Allocation;
Organizational Structure;
Organizational Culture;
Retention;
Operations;
Recruitment;
Integration;
Business Growth and Maturation;
Mergers and Acquisitions;
Growth and Development Strategy;
Manufacturing Industry
Hamermesh, Richard G., and Elizabeth Collins. "Stone Finch, Inc.: Young Division, Old Division." Harvard Business School Brief Case 083-214, November 2008. (Revised January 2010.)
- July – August 2008
- Article
Buy-Side vs. Sell-Side Analysts' Earnings Forecasts
By: Boris Groysberg, Paul M. Healy and Craig James Chapman
We compare the earnings forecast performance of analysts at a large buy-side firm to that of sell-side analysts. Our tests show that the buy-side firm analysts make more optimistic and less accurate forecasts than their counterparts on the sell-side. These performance...
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Keywords:
Motivation and Incentives;
Business Earnings;
Forecasting and Prediction;
Performance Effectiveness
Groysberg, Boris, Paul M. Healy, and Craig James Chapman. "Buy-Side vs. Sell-Side Analysts' Earnings Forecasts ." Financial Analysts Journal 64, no. 4 (July–August 2008): 25 – 39.
- Article
Can They Take It with Them? The Portability of Star Knowledge Workers' Performance: Myth or Reality
By: Boris Groysberg, Linda-Eling Lee and Ashish Nanda
This paper examines the portability of star security analysts' performance. Star analysts who switched employers experienced an immediate decline in performance that persisted for at least five years. This decline was most pronounced among star analysts who moved to...
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Keywords:
Firm Performance;
Hiring;
Employee Selection;
Employee Retention;
Knowledge;
Employees;
Selection and Staffing;
Retention;
Performance;
Competitive Advantage;
Financial Services Industry
Groysberg, Boris, Linda-Eling Lee, and Ashish Nanda. "Can They Take It with Them? The Portability of Star Knowledge Workers' Performance: Myth or Reality." Management Science 54, no. 7 (July 2008): 1213–1230.
- January 2008 (Revised April 2008)
- Teaching Note
Pilgrim Bank (B): Customer Retention (TN)
By: Frances X. Frei and Dennis Campbell
Teaching Note for [602095].
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- January – February 2008
- Article
Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance
By: Zeynep Ton and Robert S. Huckman
We examine the impact of employee turnover on operating performance in settings that require high levels of knowledge exploitation. Using 48 months of turnover data from U.S. stores of a major retail chain, we find that, on average, employee turnover is associated with...
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Keywords:
Customer Focus and Relationships;
Governance Compliance;
Retention;
Standards;
Service Operations;
Business Processes;
Retail Industry;
United States
Ton, Zeynep, and Robert S. Huckman. "Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance." Organization Science 19, no. 1 (January–February 2008): 56–68.
- December 2007 (Revised February 2009)
- Case
Don Jenkins: Resigning from the Firm
By: Boris Groysberg, Geoff Eckman Marietta and Steven Manchel
Don Jenkins, a star event planner at a large firm, resigns to take a position at a boutique firm. However, Don may have made some mistakes when departing that could be trouble later on down the road. The case can be used to teach the business and legal aspects of...
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Keywords:
Talent and Talent Management;
Resignation and Termination;
Retention;
Law;
Service Industry
Groysberg, Boris, Geoff Eckman Marietta, and Steven Manchel. "Don Jenkins: Resigning from the Firm." Harvard Business School Case 408-094, December 2007. (Revised February 2009.)
- November 2007
- Case
The 1995 Release of the Institutional Investor Research Report: The Impact of New Information
By: Boris Groysberg, Nitin Nohria and Derek Haas
In 1995, Institutional Investor magazine began selling a complete ranking of the best equity research analysts. This report allowed research firms to assess the relative quality of each analyst across the industry, and this enabled firms to know nearly as much about...
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Keywords:
Talent and Talent Management;
Investment Banking;
Retention;
Selection and Staffing;
Reports;
Knowledge Use and Leverage;
Performance Evaluation;
Banking Industry
Groysberg, Boris, Nitin Nohria, and Derek Haas. "The 1995 Release of the Institutional Investor Research Report: The Impact of New Information." Harvard Business School Case 408-061, November 2007.
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider...
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Keywords:
Experience and Expertise;
Customer Value and Value Chain;
Learning;
Price;
Knowledge Use and Leverage;
Marketing Strategy;
Consumer Behavior;
Service Delivery;
Quality;
Risk and Uncertainty;
Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
- August 2007 (Revised September 2008)
- Case
Baker & McKenzie (A): A New Framework for Talent Management
By: Boris Groysberg and Eliot Sherman
Describes the process by which the largest law firm in the world developed a unique framework for personnel management. In 2004, John Conroy is about to take the reigns as the leader of Baker and McKenzie, the largest law firm in the world by employees, with offices in...
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Keywords:
Talent and Talent Management;
Framework;
Cross-Cultural and Cross-Border Issues;
Retention;
Management Analysis, Tools, and Techniques;
Adoption;
Legal Services Industry
Groysberg, Boris, and Eliot Sherman. "Baker & McKenzie (A): A New Framework for Talent Management." Harvard Business School Case 408-008, August 2007. (Revised September 2008.)
- September 2006 (Revised November 2006)
- Case
Cathy Benko: WINning at Deloitte (A)
By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
Jim Quigley, CEO of Deloitte and Touche's consulting practice, asks senior partner Cathy Benko to lead Deloitte & Touche's much publicized Initiative for the Retention and Advancement of Women (WIN). Benko, already the Lead Client Service Partner on one of Deloitte's...
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Keywords:
Motivation and Incentives;
Leadership Development;
Talent and Talent Management;
Personal Development and Career;
Gender;
Consulting Industry;
United States
McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Cathy Benko: WINning at Deloitte (A)." Harvard Business School Case 907-026, September 2006. (Revised November 2006.)
- September 2006 (Revised November 2006)
- Supplement
Cathy Benko: WINning at Deloitte (B)
By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
Cathy Benko pulls together a group of Deloitte and Touche's top partners for a weekend discussion of the Initiative for the Retention and Advancement of Women (WIN). Benko, stimulated by the strong reaction by the attending partners, agrees to take on the leadership...
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McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Cathy Benko: WINning at Deloitte (B)." Harvard Business School Supplement 907-027, September 2006. (Revised November 2006.)
- 2006
- Working Paper
Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms
By: Modupe Akinola and David A. Thomas
Workforce diversity continues to be a key focus for organizations, driven by globalization of the U.S. economy and the desire for organizations to more accurately reflect the demographic diversity of the US population. Yet, most research on diversity in organizations...
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Keywords:
Diversity;
Globalization;
Employees;
Retention;
Knowledge Sharing;
Research;
United States
Akinola, Modupe, and David A. Thomas. "Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms." Harvard Business School Working Paper, No. 07-019, September 2006. (Revised August 2008.)