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- 2023
- Working Paper
The Uneven Impact of Generative AI on Entrepreneurial Performance
By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning
There is a growing belief that scalable and low-cost AI assistance can improve firm
decision-making and economic performance. However, running a business involves
a myriad of open-ended problems, making it hard to generalize from recent studies
showing that...
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Keywords:
AI and Machine Learning;
Performance Improvement;
Small Business;
Decision Choices and Conditions;
Kenya
Otis, Nicholas G., Rowan Clarke, Solène Delecourt, David Holtz, and Rembrand Koning. "The Uneven Impact of Generative AI on Entrepreneurial Performance." Harvard Business School Working Paper, No. 24-042, December 2023.
- November 2023
- Case
Gabon Special Economic Zone
By: John Macomber and Wale Lawal
Tropical rain forest covers about 80% of the West African nation of Gabon, part of the Congo Basin and the "lungs of the world." Gabon is one of the first nations to earn revenue from carbon sequestration...as long as the rain forest remains intact. There are...
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Keywords:
Africa;
Economic Development;
Forestry;
Wood;
Climate Change;
Carbon Credits;
Supply Chain;
Economic Growth;
Development Economics;
Forest Products Industry;
Africa;
Gabon
Macomber, John, and Wale Lawal. "Gabon Special Economic Zone." Harvard Business School Case 224-012, November 2023.
- November 2023
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways's founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the...
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- November 2023
- Case
Kickstarter: Crowdfunding for the Arts
By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from...
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- November 2023
- Case
Apple Inc. in 2023
By: David B. Yoffie and Sarah von Bargen
Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,...
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Keywords:
Competitive Advantage;
Product Positioning;
Emerging Markets;
Competitive Strategy;
Technological Innovation;
Revenue;
Technology Industry
Yoffie, David B., and Sarah von Bargen. "Apple Inc. in 2023." Harvard Business School Case 724-419, November 2023.
- November 2023
- Case
Team Liquid: Fueling the Business of Fandom
By: Youngme Moon and Kerry Herman
In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one...
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Keywords:
Business Model;
Customer Focus and Relationships;
Games, Gaming, and Gambling;
Revenue;
Organizational Culture;
Business and Community Relations;
Video Game Industry
Moon, Youngme, and Kerry Herman. "Team Liquid: Fueling the Business of Fandom." Harvard Business School Case 324-041, November 2023.
- October 2023
- Case
Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes
By: John J-H Kim, Derek C. M. van Bever, Michael Norris and Max Hancock
Jack Lynch, CEO of Houghton Mifflin Harcourt (HMH) since 2017, was leading the company’s transformation from a legacy textbook publisher to a digital-first student outcomes provider, which earned subscription revenue from digital products and curriculum. In 2023, HMH...
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Keywords:
Edtech;
Textbook;
Publishing;
Leading Change;
Change Management;
Transformation;
Digital Transformation;
Expansion;
Business Strategy;
Publishing Industry;
Education Industry;
United States
Kim, John J-H, Derek C. M. van Bever, Michael Norris, and Max Hancock. "Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes." Harvard Business School Case 324-011, October 2023.
- October 2023 (Revised January 2024)
- Case
Accounting Red Flags or Red Herrings at Catalent? (A)
By: Joseph Pacelli, ZeSean Ali and Tom Quinn
Fund manager Janet Curie asked for a recommendation about the pharmaceutical company Catalent. The company seemed like a solid investment. However, a pair of research reports issued over the previous two months complicated this narrative. GlassHouse Research, a short...
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Keywords:
Accounting Audits;
Budgets and Budgeting;
Business Earnings;
Earnings Management;
Cost Accounting;
Fair Value Accounting;
Financial Reporting;
Revenue Recognition;
Integrated Corporate Reporting;
Fairness;
Moral Sensibility;
Values and Beliefs;
Government Legislation;
Conflict of Interests;
Forms of Communication;
Announcements;
Blogs;
Debates;
Pharmaceutical Industry;
Accounting Industry;
United States
- October 2023 (Revised April 2024)
- Case
ghSMART & Co: Building and Scaling a Time Smart Firm
By: Ashley Whillans and Sara Coronel Rodriguez
"For ghSMART, freedom is the first principle from which all good things flow” – Geoff Smart, Chairman and Founder, ghSMART. ghSMART was a leadership advisory firm that was grounded in the principle of freedom. Talented Consultants and Partners could work remotely from...
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Whillans, Ashley, and Sara Coronel Rodriguez. "ghSMART & Co: Building and Scaling a Time Smart Firm." Harvard Business School Case 924-009, October 2023. (Revised April 2024.)
- October 2023 (Revised February 2024)
- Case
Loris
By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)...
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- October 2023 (Revised November 2023)
- Case
Recycle & Re-Match: The Future of Soccer Turfs
By: George Serafeim, Lena Duchene and Carlota Moniz
By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,...
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Keywords:
Carbon Emissions;
Carbon Abatement;
Sustainability;
Recycling;
Waste Management;
Technology;
Entrepreneurial Management;
Business Growth and Maturation;
Business Model;
Decisions;
Energy Conservation;
Investment Return;
Profit;
Technological Innovation;
Patents;
Growth and Development Strategy;
Market Entry and Exit;
Digital Platforms;
Wastes and Waste Processing;
Business Strategy;
Competition;
Expansion;
Technology Adoption;
Sports;
Environmental Sustainability;
Entrepreneurship;
Green Technology Industry;
Service Industry;
Manufacturing Industry;
Rubber Industry;
Sports Industry;
Denmark;
Netherlands;
France;
United States;
Pennsylvania;
Europe
- September 2023 (Revised January 2024)
- Case
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev...
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Keywords:
Beer;
Forecasting;
COVID-19;
Decision;
Forecasting and Prediction;
Analytics and Data Science;
Crisis Management;
Decisions;
Financing and Loans;
Investment Return;
Resource Allocation;
Distribution;
Production;
Business Processes;
Strategic Planning;
Health Pandemics;
Digital Transformation;
Food and Beverage Industry;
Belgium;
Europe;
Latin America;
North and Central America
Egan, Mark, C. Fritz Foley, Esel Cekin, and Emilie Billaud. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Case 224-020, September 2023. (Revised January 2024.)
- September 2023 (Revised December 2023)
- Case
Twiddy & Company: Trust in a Chaotic Environment
By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from...
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Keywords:
Trust;
Health Pandemics;
Organizational Culture;
Disruption;
Government Legislation;
Transportation;
Tourism Industry;
North Carolina;
United States
Sucher, Sandra J., Shalene Gupta, and Tom Quinn. "Twiddy & Company: Trust in a Chaotic Environment." Harvard Business School Case 324-021, September 2023. (Revised December 2023.)
- August 2023 (Revised January 2024)
- Supplement
Arla Foods: Data-Driven Decarbonization (A)
By: Michael Parzen, Michael W. Toffel, Amram Migdal and Susan Pinckney
Arla implemented a data-based price incentive system to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative.
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Keywords:
Dairy Industry;
Business Earnings;
Earnings Management;
Environmental Accounting;
Agribusiness;
Animal-Based Agribusiness;
Acquisition;
Mergers and Acquisitions;
Decision Making;
Decisions;
Voting;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Green Technology;
Pollution;
Moral Sensibility;
Values and Beliefs;
Financial Strategy;
Price;
Profit;
Revenue;
Food;
Geopolitical Units;
Global Strategy;
Ownership Type;
Cooperative Ownership;
Performance Efficiency;
Performance Evaluation;
Problems and Challenges;
Natural Environment;
Science-Based Business;
Business Strategy;
Commercialization;
Cooperation;
Corporate Strategy;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Europe;
United Kingdom;
European Union;
Germany;
Denmark;
Sweden;
Luxembourg;
Belgium
- August 2023 (Revised March 2024)
- Case
Arla Foods: Data-Driven Decarbonization (A)
By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The...
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Keywords:
Dairy Industry;
Business Earnings;
Agribusiness;
Animal-Based Agribusiness;
Acquisition;
Mergers and Acquisitions;
Decision Making;
Decisions;
Voting;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Green Technology;
Pollution;
Moral Sensibility;
Values and Beliefs;
Financial Strategy;
Price;
Profit;
Revenue;
Food;
Geopolitical Units;
Global Strategy;
Ownership Type;
Cooperative Ownership;
Performance Efficiency;
Performance Evaluation;
Problems and Challenges;
Natural Environment;
Science-Based Business;
Business Strategy;
Commercialization;
Cooperation;
Corporate Strategy;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Europe;
United Kingdom;
European Union;
Germany;
Denmark;
Sweden;
Luxembourg;
Belgium
Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (A)." Harvard Business School Case 624-003, August 2023. (Revised March 2024.)
- August 2023 (Revised January 2024)
- Supplement
Arla Foods: Data-Driven Decarbonization (B)
By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The...
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Keywords:
Dairy Industry;
Earnings Management;
Environmental Accounting;
Animal-Based Agribusiness;
Mergers and Acquisitions;
Decisions;
Voting;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Green Technology;
Pollution;
Moral Sensibility;
Values and Beliefs;
Financial Strategy;
Price;
Profit;
Revenue;
Food;
Geopolitical Units;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Cooperative Ownership;
Performance Efficiency;
Performance Evaluation;
Problems and Challenges;
Natural Environment;
Science-Based Business;
Business Strategy;
Commercial Banking;
Cooperation;
Corporate Strategy;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Europe;
United Kingdom;
European Union;
Denmark;
Sweden;
Luxembourg;
Belgium
Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (B)." Harvard Business School Supplement 624-036, August 2023. (Revised January 2024.)
- 2023
- Working Paper
LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry
By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since...
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Keywords:
Soccer;
"Sports Organizations,;
Business History;
Strategy;
Brands and Branding;
Technology Adoption;
Sports Industry
Greyser, Stephen A., Kenneth Cortsen, and Juan Fuentes Fernández. "LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry." Harvard Business School Working Paper, No. 24-009, August 2023.
- August 2023
- Case
Kariyer.net: Recruiting AI
By: Shunyuan Zhang, Fares Khrais and Namrata Arora
In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal...
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Keywords:
Online Technology;
Marketing;
Websites;
Artificial Intelligence;
Innovation;
Two-sided Platforms;
Internet and the Web;
Product Launch;
Product Positioning;
Job Search;
Employment;
Transformation;
Volatility;
Innovation and Invention;
Disruptive Innovation;
Management Practices and Processes;
Business Growth and Maturation;
Competitive Strategy;
Business Startups;
Talent and Talent Management;
Cost vs Benefits;
Macroeconomics;
Corporate Entrepreneurship;
Emerging Markets;
Digital Platforms;
Employment Industry;
Information Technology Industry;
Technology Industry;
Middle East;
Turkey
Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
- July–August 2023
- Article
Demand Learning and Pricing for Varying Assortments
By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to...
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Keywords:
Experiments;
Pricing And Revenue Management;
Retailing;
Demand Estimation;
Pricing Algorithm;
Marketing;
Price;
Demand and Consumers;
Mathematical Methods
Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.