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- 06 Mar 2012
- First Look
First Look: March 6
optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how...
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Sean Silverthorne
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General Management, Technology & Operations Management Regina Herzlinger,Lee Kaplan,Ben Creo,Brian Walker Fall2024 Q1 1.5 Innovation and Renovation: Optimizing Product Line Architecture Marketing Tomomichi Amano Spring2025 Q4 1.5...
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