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All HBS Web
(359)
- Faculty Publications (64)
- May 2016 (Revised June 2017)
- Case
Sales Compensation Vignettes
This case study is comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans. ElMenus.com is a restaurant app venture in Egypt seeking to lower customer churn while confronting new competition. BigBelly is a...
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Cespedes, Frank V. "Sales Compensation Vignettes." Harvard Business School Case 816-092, May 2016. (Revised June 2017.)
- December 15, 2015
- Article
Don't Turn Your Sales Team Loose Without a Strategy
By: Frank V. Cespedes and Steve Thompson
When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify...
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Cespedes, Frank V., and Steve Thompson. "Don't Turn Your Sales Team Loose Without a Strategy." Harvard Business Review (website) (December 15, 2015).
- 2015
- Working Paper
Incentives versus Reciprocity: Insights from a Field Experiment
By: Doug J. Chung and Das Narayandas
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of...
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Keywords:
Sales Force Compensation;
Field Experiment;
Heterogeneity;
Loss Aversion;
Reciprocity;
Motivation and Incentives;
Salesforce Management;
Compensation and Benefits
Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Harvard Business School Working Paper, No. 15-084, April 2015. (Revised November 2015.)
- March 2015 (Revised December 2016)
- Case
Philips Healthcare Latin America
By: Sunil Gupta
On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and...
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Keywords:
Healthcare;
Latin America;
Organizational Structure;
Salesforce Management;
Health Care and Treatment;
Medical Devices and Supplies Industry;
Health Industry;
Latin America
Gupta, Sunil. "Philips Healthcare Latin America." Harvard Business School Case 515-097, March 2015. (Revised December 2016.)
- September 2014
- Case
FormPrint Ortho500
By: Frank V. Cespedes and Alisa Zalosh
The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a...
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Keywords:
B2B Marketing;
Technological Innovation;
Market Entry and Exit;
Marketing Strategy;
Distribution Channels;
Product Development;
Medical Devices and Supplies Industry
Cespedes, Frank V., and Alisa Zalosh. "FormPrint Ortho500." Harvard Business School Brief Case 915-535, September 2014.
- 2014
- Book
Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling
There are many books that provide strategy advice and selling methodologies. But there is a gap in the management literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest...
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Cespedes, Frank V. Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling. Boston, MA: Harvard Business Review Press, 2014.
- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management
By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical...
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Keywords:
Sales Budget;
Sales Compensation;
Sales Cycle;
Sales Force Management;
Sales Forces;
Sales Management;
Sales Operations;
Sales Organization;
Sales Planning;
Sales Strategy
Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
- December 2013
- Case
Clique Pens: The Writing Implements Division of U.S. Home
By: Frank V. Cespedes and James Kindley
The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a...
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Keywords:
Production;
Marketing Strategy;
Distribution Channels;
Compensation and Benefits;
Sales;
Manufacturing Industry;
Consumer Products Industry
Cespedes, Frank V., and James Kindley. "Clique Pens: The Writing Implements Division of U.S. Home." Harvard Business School Brief Case 914-525, December 2013.
- November 2013
- Article
Which U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies
By: Joseph Gerakos, Joseph Piotroski and Suraj Srinivasan
This paper examines how different types of interactions with U.S. markets by non-U.S. firms are associated with higher level of CEO pay, greater emphasis on incentive-based compensation, and smaller pay gap with U.S. firms. Using a sample of CEOs of UK firms and using...
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Keywords:
CEO Compensation;
International Pay;
Incentives;
Cross-listing;
United Kingdom;
Motivation and Incentives;
Executive Compensation;
Globalization;
Corporate Governance;
United Kingdom;
United States
Gerakos, Joseph, Joseph Piotroski, and Suraj Srinivasan. "Which U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies." Management Science 59, no. 11 (November 2013).
- Article
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
By: Lalin Anik, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton and Jordi Quoidbach
In three field studies, we explore the impact of providing employees and teammates with prosocial bonuses, a novel type of bonus spent on others rather than on oneself. In Experiment 1, we show that prosocial bonuses in the form of donations to charity lead to happier...
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Keywords:
Satisfaction;
Groups and Teams;
Performance;
Compensation and Benefits;
Philanthropy and Charitable Giving;
Banking Industry;
Sports Industry;
Pharmaceutical Industry;
Canada;
Belgium;
Australia
Anik, Lalin, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton, and Jordi Quoidbach. "Prosocial Bonuses Increase Employee Satisfaction and Team Performance." PLoS ONE 8, no. 9 (September 2013): 1–8.
- 2013
- Working Paper
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
By: Lalin Anik, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn and Jordi Quoidbach
In two field studies, we explore the impact of providing employees and teammates with prosocial bonuses, a novel type of bonus spent on others rather than on oneself. In Experiment 1, we show that prosocial bonuses in the form of donations to charity lead to happier...
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Keywords:
Satisfaction;
Groups and Teams;
Performance;
Compensation and Benefits;
Philanthropy and Charitable Giving;
Banking Industry;
Sports Industry;
Pharmaceutical Industry;
Canada;
Belgium;
Australia
Anik, Lalin, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn, and Jordi Quoidbach. "Prosocial Bonuses Increase Employee Satisfaction and Team Performance." Harvard Business School Working Paper, No. 13-095, May 2013.
- May 2013
- Case
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
By: Das Narayandas, Kallol Das and Kerry Herman
The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.
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Narayandas, Das, Kallol Das, and Kerry Herman. "Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)." Harvard Business School Case 513-015, May 2013.
- December 2012 (Revised August 2020)
- Case
Rodan + Fields Dermatologists
By: Das Narayandas, Michael Roberts and Liz Kind
The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to...
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Keywords:
Marketing;
Salesforce Management;
Recruitment;
Compensation and Benefits;
Consumer Products Industry;
Beauty and Cosmetics Industry;
California
Narayandas, Das, Michael Roberts, and Liz Kind. "Rodan + Fields Dermatologists." Harvard Business School Case 513-067, December 2012. (Revised August 2020.)
- 2012
- Working Paper
Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO
By: Felix Oberholzer-Gee and Julie Wulf
Performance-based pay is an important instrument to align the interests of managers with the interests of shareholders. However, recent evidence suggests that high-powered incentives also provide managers with incentives to manipulate the firm's reported earnings. The...
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Keywords:
Compensation and Benefits;
Interests;
Business and Shareholder Relations;
Motivation and Incentives;
Earnings Management;
Performance Evaluation;
Stock Options
Oberholzer-Gee, Felix, and Julie Wulf. "Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO ." Harvard Business School Working Paper, No. 12-056, January 2012. (Revised August 2012.)
- October 2011
- Case
Raleigh & Rosse: Measures to Motivate Exceptional Service
By: Robert Simons and Michael Mahoney
In January 2010, U.S. luxury goods retailer Raleigh & Rosse is being sued by its employees for encouraging "off the clock" hours. At the center of the class action lawsuit is the famous Raleigh & Rosse performance measurement system previously thought to be the core of...
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Keywords:
Control Systems;
Performance Measurement;
Goal Setting;
Compensation;
Incentives;
Motivation;
Sales Compensation;
Motivation and Incentives;
Goals and Objectives;
Growth Management;
Lawsuits and Litigation;
Organizational Culture;
Management Systems;
Customer Focus and Relationships;
Employees;
Performance Evaluation;
Compensation and Benefits;
Retail Industry;
United States
Simons, Robert, and Michael Mahoney. "Raleigh & Rosse: Measures to Motivate Exceptional Service." Harvard Business School Brief Case 114-353, October 2011.
- October 2011 (Revised April 2017)
- Teaching Note
Raleigh & Rosse: Measures to Motivate Exceptional Service (Brief Case)
By: Robert L. Simons and Michael Mahoney
Teaching Note for 4353.
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Keywords:
Control Systems;
Performance Measurement;
Goal Setting;
Compensation;
Incentives;
Motivation;
Sales Compensation;
Strategy And Execution;
Motivation and Incentives;
Goals and Objectives;
Salesforce Management;
Organizational Culture;
Accounting;
Performance Evaluation;
Compensation and Benefits
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the...
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Keywords:
Direct Sales;
Consumer Marketing;
Marketing Management;
Personal Selling;
Sales Compensation;
Sales Organization;
Motivation and Incentives;
Marketing Strategy;
Salesforce Management;
Performance;
Compensation and Benefits;
Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277.
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- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)
By: John A. Deighton and Sarah Abbott
- 2011
- Working Paper
Do U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies
By: Joseph J. Gerakos, Joseph D. Piotroski and Suraj Srinivasan
This paper examines the extent that interactions with U.S. markets impact the compensation practices of non-U.S. firms. Using a sample of large U.K. companies, we find that the total compensation of U.K. CEOs is positively related to the extent of the firm's...
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Keywords:
Globalized Markets and Industries;
Corporate Governance;
Executive Compensation;
Management Practices and Processes;
Motivation and Incentives;
United Kingdom;
United States
Gerakos, Joseph J., Joseph D. Piotroski, and Suraj Srinivasan. "Do U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies." Harvard Business School Working Paper, No. 11-075, January 2011.