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All HBS Web
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- Faculty Publications (165)
- January 2018
- Supplement
Peak Games: Hiring Priorities in Times of Rapid Growth (B)
By: William R. Kerr and Gamze Yucaoglu
On November 7, 2017, Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, had just closed the sale of Peak Games’ card games studio. This sale included three of the company’s top grossing games and half of its team. Sahin was happy...
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Keywords:
Games;
Gaming;
Acquisitions;
Exits;
Private Sector;
Decision;
Games, Gaming, and Gambling;
Emerging Markets;
Acquisition;
Entrepreneurship;
For-Profit Firms;
Business Model;
Business Strategy;
Competitive Advantage;
Growth and Development Strategy;
Decision Making;
Value Creation;
Leading Change;
Management Teams;
Technology Industry;
Turkey
Kerr, William R., and Gamze Yucaoglu. "Peak Games: Hiring Priorities in Times of Rapid Growth (B)." Harvard Business School Supplement 818-084, January 2018.
- January 2018
- Case
Ak Gıda: IPO or Strategic Sale
By: Suraj Srinivasan and Eren Kuzucu
In 2015, Yıldiz Holding, one of the world’s largest producer of confections, biscuits and crackers, was at the end of its divestiture process from Ak Gida, one of the leading dairy companies in Turkey. The company had adopted a dual track process, pursuing an initial...
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Keywords:
Valuation;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Competitive Advantage;
Growth and Development Strategy;
Value Creation;
Decision Making;
Growth Management;
Mergers and Acquisitions;
Initial Public Offering;
Business Conglomerates;
Business Exit or Shutdown;
Family Business;
Joint Ventures;
Food and Beverage Industry;
Turkey
Srinivasan, Suraj, and Eren Kuzucu. "Ak Gıda: IPO or Strategic Sale." Harvard Business School Case 118-036, January 2018.
- January 2018 (Revised January 2019)
- Case
ZappRx
By: Jeffrey J. Bussgang and Olivia Hull
In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest...
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- December 2017 (Revised June 2021)
- Case
Tesla's Bid for SolarCity (A)
By: Charles C.Y. Wang and Raaj Zutshi
In October 2016, Tesla asked its shareholders to ratify their $2.4 billion bid for SolarCity. Tesla had announced a series of large projects in the preceding months including the unveiling of the Model 3, the new Solar Roof, and pushing forward the opening of the...
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Wang, Charles C.Y., and Raaj Zutshi. "Tesla's Bid for SolarCity (A)." Harvard Business School Case 118-044, December 2017. (Revised June 2021.)
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:...
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Keywords:
Brand Management;
Retailing;
Sharing Economy;
Luxury Brand;
Ecommerce;
Startup;
Fashion;
Brand Positioning;
Customer Acquisition;
Internet Marketing;
Marketing;
Marketing Channels;
Marketing Strategy;
Brands and Branding;
Business Startups;
Luxury;
Consumer Behavior;
Growth and Development Strategy;
Social Media;
E-commerce;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
United States;
North America
Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
- December 2017 (Revised January 2018)
- Case
Alltech
By: David E. Bell and Natalie Kindred
Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech...
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Keywords:
Alltech;
United States;
Agribusiness;
Agriculture;
Animal;
Animal Agriculture;
Animal Feed;
Livestock;
Family Business;
Vertical Integration;
Strategy;
Growth;
Feed Additives;
Feed Supplements;
Kentucky;
Growth Strategy;
Family Businesses;
Animal-Based Agribusiness;
Acquisition;
Business Growth and Maturation;
Business Model;
Change Management;
Trends;
Governance;
Entrepreneurship;
Growth and Development;
Intellectual Property;
Leadership;
Management;
Markets;
Organizational Culture;
Private Ownership;
Science;
Quality;
Risk and Uncertainty;
Research;
Sales;
Agriculture and Agribusiness Industry;
Pharmaceutical Industry;
United States;
Kentucky;
Brazil;
China
Bell, David E., and Natalie Kindred. "Alltech." Harvard Business School Case 518-001, December 2017. (Revised January 2018.)
- December 2017 (Revised January 2018)
- Case
NatureSweet
By: Jose Alvarez, Forest Reinhardt and Natalie Kindred
This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated...
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Keywords:
NatureSweet;
Tomatoes;
Agriculture;
Greenhouse;
Ambelang;
Cherry Tomatoes;
Incentives;
Worker Empowerment;
Empowerment;
Toyota Production System;
Leadership;
Branding;
Produce;
Manufacturing;
Organizational Change;
Agribusiness;
Business Model;
Employee Relationship Management;
Working Conditions;
Organizational Culture;
Success;
Problems and Challenges;
Agriculture and Agribusiness Industry;
Manufacturing Industry;
United States;
Mexico;
North America
Alvarez, Jose, Forest Reinhardt, and Natalie Kindred. "NatureSweet." Harvard Business School Case 518-002, December 2017. (Revised January 2018.)
- December 2017
- Supplement
Bega Cheese: Bidding to Bring Vegemite Back Home
By: Benjamin C. Esty and Lauren G. Pickle
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands (Vegemite—the iconic Australian spread,...
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Keywords:
Mergers & Acquisitions;
Value Drivers;
Discounted Cash Flow (DCF);
Dairy Industry;
Corporate Scope;
Diversification;
Consumer Goods;
Iconic Brands;
Australia;
Corporate Finance;
Bidding Strategy;
Cross Border;
Mergers and Acquisitions;
Valuation;
Value Creation;
Business Divisions;
Capital Structure;
Food;
Bids and Bidding;
Retail Industry;
Consumer Products Industry;
Food and Beverage Industry;
Australia;
United States
- November 2017 (Revised April 2019)
- Case
Summa Equity: Building Purpose-Driven Organizations
By: George Serafeim and David Freiberg
In 2015, Reynir Indahl left top Nordic private equity firm Altor Equity Partners to found Summa Equity (Summa). After long contemplation following the financial crisis, Indahl was convinced the financial system was producing negative externalities and that the current...
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Keywords:
Corporate Purpose;
ESG;
ESG (Environmental, Social, Governance) Performance;
Social Impact;
Investment Management;
Management Practices;
Innovation;
Voice;
Environmental Impact;
Private Equity;
Social Enterprise;
Finance;
Capital Markets;
Management Practices and Processes;
Innovation Leadership;
Leadership;
Innovation and Management;
Entrepreneurship;
Mission and Purpose;
Value Creation;
Financial Services Industry;
Norway;
Sweden;
Scandinavia
Serafeim, George, and David Freiberg. "Summa Equity: Building Purpose-Driven Organizations." Harvard Business School Case 118-028, November 2017. (Revised April 2019.)
- August 2017
- Article
Incentives versus Reciprocity: Insights from a Field Experiment
By: Doug J. Chung and Das Narayandas
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of...
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Keywords:
Sales Force Compensation;
Field Experiment;
Heterogeneity;
Loss Aversion;
Reciprocity;
Salesforce Management;
Compensation and Benefits
Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Journal of Marketing Research (JMR) 54, no. 4 (August 2017): 511–524. (Lead article.)
- July 2017 (Revised March 2019)
- Technical Note
The Future of Mobility: Economic, Environmental, and Social Implications
By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous...
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Keywords:
Oil & Gas;
Automobile Manufacturing;
Technological And Scientific Innovation;
Mobility;
Inequality;
Electric Vehicles;
Ride-sharing;
Ambidexterity;
Transformation;
Disruption;
Change;
Technological Innovation;
Transportation;
Equality and Inequality;
Auto Industry;
Technology Industry;
Transportation Industry;
Distribution Industry
Serafeim, George, and David Freiberg. "The Future of Mobility: Economic, Environmental, and Social Implications." Harvard Business School Technical Note 118-008, July 2017. (Revised March 2019.)
- June 2017 (Revised September 2021)
- Case
Sales Misconduct at Wells Fargo Community Bank
Set in early 2017, this case examines widespread sales misconduct at Wells Fargo Community Bank. Wells Fargo's governance and controls are described in the lead up to the September 2016 announcement that Wells Fargo had settled with regulators for $185 million in...
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Keywords:
Corporate Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Governing and Advisory Boards;
Executive Compensation;
Lawsuits and Litigation;
Crisis Management;
Mission and Purpose;
Organizational Design;
Business and Community Relations;
Business and Government Relations;
Crime and Corruption;
Business Organization;
Business Model;
Ethics;
Corporate Accountability;
Governance Compliance;
Policy;
Compensation and Benefits;
Resignation and Termination;
Laws and Statutes;
Legal Liability;
Business or Company Management;
Risk Management;
Business Processes;
Organizational Culture;
Organizational Structure;
Failure;
Agency Theory;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Risk and Uncertainty;
Salesforce Management;
Public Opinion;
Banking Industry;
North and Central America
Srinivasan, Suraj, Dennis W. Campbell, Susanna Gallani, and Amram Migdal. "Sales Misconduct at Wells Fargo Community Bank." Harvard Business School Case 118-009, June 2017. (Revised September 2021.)
- June 2017 (Revised May 2018)
- Supplement
Hilti Fleet Management Video Supplements
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new...
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Keywords:
Hilti;
Business Model Innovation;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Europe;
Switzerland;
Liechtenstein;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Construction;
Leasing;
Strategy;
Decision Making;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Latin America;
North America;
Africa;
Japan;
Hong Kong
Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management Video Supplements." Harvard Business School Multimedia/Video Supplement 717-808, June 2017. (Revised May 2018.)
- May 2017 (Revised November 2017)
- Case
Cotopaxi: Managing Growth for Good
By: Andy Wu and Laura Huang
Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an...
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Keywords:
Entrepreneurship;
Social Venture;
Benefit Corporation;
B-Corp;
Retail;
Consumer Products;
Apparel;
Social Impact;
Social Entrepreneurship;
Business Model;
Product Positioning;
Social Enterprise;
Mission and Purpose;
Consumer Products Industry;
Retail Industry
Wu, Andy, and Laura Huang. "Cotopaxi: Managing Growth for Good." Harvard Business School Case 717-488, May 2017. (Revised November 2017.)
- May 2017
- Case
Promontory, Inc.
By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales...
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Keywords:
Salesforce Management;
Marketing Strategy;
Customization and Personalization;
Business Model;
Sales;
Advertising Industry
Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
- May 2017
- Teaching Note
Hilti Fleet Management (A) and (B)
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
This case explores the introduction of fleet management in the... View Details
This case explores the introduction of fleet management in the... View Details
Keywords:
Hilti;
Business Model Innovation;
BMI;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Europe;
Switzerland;
Liechtenstein;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Customer Focus and Relationships;
Construction;
Innovation and Invention;
Leasing;
Strategy;
Decision Making;
Growth Management;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Latin America;
Africa;
Japan;
Hong Kong;
France;
Italy;
Spain
- May 2017 (Revised September 2018)
- Case
Hilti Fleet Management (A): Turning a Successful Business Model on Its Head
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new...
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Keywords:
Hilti;
Business Model Innovation;
BMI;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Customer Focus and Relationships;
Construction;
Innovation and Invention;
Leasing;
Strategy;
Decision Making;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Japan;
Hong Kong
Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (A): Turning a Successful Business Model on Its Head." Harvard Business School Case 717-427, May 2017. (Revised September 2018.)
- May 2017 (Revised August 2021)
- Case
Mavi: Fashioning a Path to Brand Growth
By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales...
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Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio Strategy;
Brand Positioning;
International Expansion;
Retailing;
Fashion;
Pricing;
Fast Fashion;
Emerging Economies;
Brand Extension;
Marketing;
Marketing Strategy;
Brands and Branding;
Emerging Markets;
Growth and Development Strategy;
Expansion;
Global Range;
Decision Choices and Conditions;
Fashion Industry;
Retail Industry;
Turkey;
Europe;
Asia
Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)
- November 2016 (Revised December 2016)
- Case
Anthology: Pivoting the Business Model
By: Shikhar Ghosh and Christopher Payton
In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,...
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Keywords:
Mergers & Acquisitions;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Mobile and Wireless Technology;
Internet and the Web;
Mergers and Acquisitions;
Business Exit or Shutdown;
Fairness;
Valuation;
Technology Industry;
Consumer Products Industry;
North America;
United States;
Seattle
Ghosh, Shikhar, and Christopher Payton. "Anthology: Pivoting the Business Model." Harvard Business School Case 817-066, November 2016. (Revised December 2016.)
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and...
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Keywords:
3D Printing And Manufacturing;
Sales Channel Development;
Sales Strategy;
Entrepreneurial Management;
Product Engineering;
Prototype;
Prototyping;
Entrepreneurship;
Product Launch;
Information Infrastructure;
Business Startups;
Customers;
Technological Innovation;
Growth and Development Strategy;
Technology Adoption;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Demand and Consumers;
Sales;
Salesforce Management;
Technology Industry;
Computer Industry;
Manufacturing Industry;
United States;
Massachusetts;
Europe;
Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)