Filter Results
:
(603)
Show Results For
-
All HBS Web
(1,891)
- Faculty Publications (603)
Show Results For
-
All HBS Web
(1,891)
- Faculty Publications (603)
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...
View Details
Keywords:
SaaS;
Customer Journey;
Business Model;
Business Organization;
Change Management;
Growth and Development Strategy;
Growth Management;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Digital Platforms;
Internet and the Web;
Technology Industry;
United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- March 2021 (Revised July 2021)
- Case
Resident
By: Jeffrey F. Rayport and Thomas O. Jones
Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the...
View Details
Keywords:
Digital Marketing;
Business Growth and Maturation;
Operations;
Entrepreneurship;
Competitive Strategy;
Initial Public Offering;
Decisions;
Marketing Strategy;
Cash Flow;
Demand and Consumers
Rayport, Jeffrey F., and Thomas O. Jones. "Resident." Harvard Business School Case 821-090, March 2021. (Revised July 2021.)
- March 2021 (Revised March 2024)
- Case
M-KOPA: Empowering Lives
By: V. Kasturi Rangan, Wale Lawal and Pippa Tubman Armerding
The Pay As You Go solar power company in East Africa had sales of $71 million in 2019. It wished to grow to $300 million by 2025. M-KOPA, founded by three entrepreneurs in 2011, had grown nicely in Kenya and Uganda to reach nearly 750,000 households with an innovative...
View Details
Keywords:
Mobile Payment;
Go-to-market Strategy;
Business At The Base Of The Pyramid;
Business Growth;
Social Entrepreneurship;
Renewable Energy;
Business Model;
Growth and Development Strategy;
Expansion;
Marketing Strategy;
Developing Countries and Economies;
Kenya;
Uganda;
Nigeria
Rangan, V. Kasturi, Wale Lawal, and Pippa Tubman Armerding. "M-KOPA: Empowering Lives." Harvard Business School Case 521-085, March 2021. (Revised March 2024.)
- March 2021
- Article
Assortment Rotation and the Value of Concealment
By: Kris J. Ferreira and Joel Goh
Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple...
View Details
Keywords:
Assortment Optimization;
Retailing;
Imperfect Information;
Sales;
Strategy;
Consumer Behavior
Ferreira, Kris J., and Joel Goh. "Assortment Rotation and the Value of Concealment." Management Science 67, no. 3 (March 2021): 1489–1507.
- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its...
View Details
Keywords:
Business Model;
Decision Making;
Entrepreneurship;
Innovation and Invention;
Leading Change;
Management;
Marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
Information Technology;
Applications and Software;
Digital Platforms;
Apparel and Accessories Industry;
Technology Industry;
North America
Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
- February 2021
- Case
Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa
By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did...
View Details
Keywords:
Solar Energy;
Business Model;
Business Startups;
Developing Countries and Economies;
Alternative Energy;
Renewable Energy;
Social Entrepreneurship;
Green Technology;
Salesforce Management;
Diversification;
Expansion;
Energy Industry;
Africa;
South Africa;
Malawi;
Uganda
Applegate, Lynda M., Frank V. Cespedes, and Michael Norris. "Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa." Harvard Business School Case 821-041, February 2021.
- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts...
View Details
Keywords:
Sustainable Operations;
Corporate Social Responsibility;
Operational Transparency;
Corporate Social Responsibility and Impact;
Operations;
Environmental Sustainability;
Consumer Behavior;
Perception
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
- 2021
- Book
Sales Management That Works: How to Sell in a World That Never Stops Changing
Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive...
View Details
Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, 2021.
- January 2021
- Case
Anodot: Autonomous Business Monitoring
By: Antonio Moreno and Danielle Golan
Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product...
View Details
Keywords:
Digital Platforms;
Internet and the Web;
Knowledge Sharing;
Information Management;
Sales;
Value Creation;
Product Positioning;
Israel
Moreno, Antonio, and Danielle Golan. "Anodot: Autonomous Business Monitoring." Harvard Business School Case 621-084, January 2021.
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
View Details
Keywords:
Digital Marketing;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
B2B;
B2B2C;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Platforms;
Collaboration;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners and Partnerships;
Consumer Behavior;
Sales;
Internet and the Web;
Marketing Strategy;
Conflict and Resolution;
Conflict Management;
Organizational Culture;
Distribution Channels;
Digital Transformation;
Digital Platforms;
Electronics Industry;
Retail Industry;
Consumer Products Industry;
Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- Article
How Long Can a Company Thrive Doing Just One Thing?
By: Andy Wu and Scott Duke Kominers
The news that the chat app Slack was being sold to veteran customer relationship management company Salesforce for $27.7 billion raised a lot of eyebrows. Why sell after a year of explosive growth? The deal, however, epitomizes a question facing so-called best-of-breed...
View Details
Wu, Andy, and Scott Duke Kominers. "How Long Can a Company Thrive Doing Just One Thing?" Harvard Business Review Digital Articles (December 10, 2020).
- September 2020 (Revised November 2020)
- Case
d.light
By: Michael Chu, Krishna G. Palepu and Dilyana Karadzhova Botha
Kenyan off-grid-solar pioneer d.light can power entire homes in rural Africa but must now decide how to fund the growth of its asset-heavy business model. Ned Tozun and Sam Goldman founded d.light in 2006 to transform lives through solar solutions enabling access to...
View Details
Keywords:
Alternative Energy;
Business Model;
Capital;
Emerging Markets;
Expansion;
Financial Strategy;
Renewable Energy;
Strategy;
Social Entrepreneurship;
Energy Industry;
Africa;
Kenya;
India
Chu, Michael, Krishna G. Palepu, and Dilyana Karadzhova Botha. "d.light." Harvard Business School Case 321-069, September 2020. (Revised November 2020.)
- September 2020 (Revised June 2021)
- Case
Gong: Resonating Conversational Insights
By: Alison Wood Brooks and Trevor Spelman
In 2015, Amit Bendov was struck by a realization about a new technology that might be able to transcribe musical notation in real-time, which eventually became known as Gong. Gong’s business proposition was simple: provide software that automatically captures,...
View Details
Keywords:
Applications and Software;
Technological Innovation;
Communication;
Performance Effectiveness;
Sales;
Customer Satisfaction;
Competitive Strategy
Brooks, Alison Wood, and Trevor Spelman. "Gong: Resonating Conversational Insights." Harvard Business School Case 921-015, September 2020. (Revised June 2021.)
- August 2020 (Revised March 2021)
- Case
Migros Turkey: Scaling Online Operations (A)
By: Antonio Moreno and Gamze Yucaoglu
The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and...
View Details
Keywords:
Retail;
Grocery;
Business Model;
Emerging Markets;
For-Profit Firms;
Strategy;
Digital Platforms;
Information Technology;
Technology Adoption;
Value Creation;
Globalization;
Competition;
Expansion;
Logistics;
Profit;
Resource Allocation;
Corporate Strategy;
Turkey
Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised March 2021.)
- August 2020 (Revised September 2020)
- Case
Facelift at Olay (A)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new...
View Details
Keywords:
Advertising;
Advertising Campaigns;
Demographics;
Age;
Brands and Branding;
Marketing Channels;
Competitive Advantage;
Competitive Strategy;
Digital Marketing;
Transformation;
Marketing Strategy;
Social Marketing;
Beauty and Cosmetics Industry;
United States;
Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
- July 2020
- Technical Note
Digital Natives Growing Without a Sales Force
By: Das Narayandas, Michael Norris and Amram Migdal
This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their...
View Details
Keywords:
Government Administration;
Crisis Management;
Health;
Health Pandemics;
Innovation and Invention;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Social Issues;
Information Technology;
Mobile and Wireless Technology;
Applications and Software;
Technology Adoption;
Information Technology Industry;
Australia;
North and Central America;
United States;
Illinois;
Chicago;
California;
San Francisco
Narayandas, Das, Michael Norris, and Amram Migdal. "Digital Natives Growing Without a Sales Force." Harvard Business School Technical Note 521-019, July 2020.
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...
View Details
Keywords:
Brands and Branding;
Competition;
Customers;
Disruption;
Disruptive Innovation;
Distribution Channels;
Entrepreneurship;
Finance;
Macroeconomics;
Marketing;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Product Design;
Product Development;
Product Positioning;
Sales;
Social Issues;
Social Marketing;
Business Startups;
Strategic Planning;
Strategy;
Supply Chain Management;
Venture Capital;
Beauty and Cosmetics Industry;
Advertising Industry;
Public Relations Industry;
Chemical Industry;
Manufacturing Industry;
Retail Industry;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- July 2020 (Revised January 2021)
- Case
Pattern Brands
By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...
View Details
Keywords:
Direct-to-consumer;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Business Model;
Business Startups;
Growth and Development Strategy;
Demand and Consumers;
Business Strategy;
Diversification;
Competitive Advantage;
Consumer Products Industry;
Retail Industry;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
- June 2020
- Case
TransDigm: The Acquisition of Aerosonic Corp.
By: Benjamin C. Esty and Daniel W. Fisher
In April 2013, TransDigm, a company that manufactured a wide range of highly engineered aerospace parts for both military and commercial aircraft, announced an agreement to acquire Aerosonic Corporation for $39 million in cash (1.2 times Aerosonic’s sales of $31...
View Details
Keywords:
Mergers and Acquisitions;
Growth Management;
Business Strategy;
Competitive Strategy;
Value Creation;
Valuation;
Negotiation;
Cash Flow;
Contracts;
Aerospace Industry;
Air Transportation Industry;
United States
Esty, Benjamin C., and Daniel W. Fisher. "TransDigm: The Acquisition of Aerosonic Corp." Harvard Business School Case 720-480, June 2020.
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the...
View Details