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Show Results For
-
All HBS Web
(5,580)
- People (4)
- News (1,187)
- Research (3,137)
- Events (77)
- Multimedia (161)
- Faculty Publications (2,568)
- September 2008 (Revised October 2008)
- Case
Marc Abrahams: Annals of an Improbable Entrepreneur
By: Boris Groysberg and Michael Slind
Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile...
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Keywords:
Entrepreneurship;
Selection and Staffing;
Human Capital;
Growth and Development Strategy;
Brands and Branding;
Personal Development and Career
Groysberg, Boris, and Michael Slind. "Marc Abrahams: Annals of an Improbable Entrepreneur." Harvard Business School Case 409-013, September 2008. (Revised October 2008.)
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
president for research when she launched what proved to be the company's most successful "emerging business opportunity," the Life Sciences venture. She disrupted IBM's staid model by hiring genetic scientists and other specialists, and...
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by Lane Lambert
- Web
Leadership | Social Enterprise | Harvard Business School
HBS Executive Education, and brings a background in development from Harvard Law School, Harvard Alumni Affairs and Development, and the Union of Concerned Scientists. Yuri holds a Master of Liberal Arts in International Relations from Harvard Extension School, and a...
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- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- Web
Technavio | Baker Library | Bloomberg Center | Harvard Business School
Entertainment & Media India Medical Devices Sustainability Database AttributesCategories Consumer Industries Science & Technology Industries International Markets Keywords military competitors market share market size forecasts aerospace...
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- Web
1.20 Joint Degree Programs - MBA
program handbook. DMD/MBA Program with Harvard School of Dental Medicine Find EC course credit information. Refer to the program handbook. MS/MBA: Engineering Sciences Program with Harvard SEAS Find EC course credit information. Refer to...
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- Web
Team - Case Method Project
volunteered with a variety of institutions supporting course formation, curriculum development, and professional development workshops for social sciences educators. In her spare time, Lisa can be found trying out new recipes, visiting...
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- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
Professor Srikant M. Datar in a recent case study, Data Science at Target, co-written with research associate Caitlin N. Bowler. “Target had to make this big shift from thinking only about retailing to also thinking about data. And to do...
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- 28 Feb 2024
MS/MBA Virtual Chat with Current Students and Alumni
Hear directly from current MS/MBA Engineering Sciences and MS/MBA Biotechnology alumni and students regarding their experience. Students and alumni will share their backgrounds and paths to the HBS MS/MBA, their experience in the joint...
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- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
Perhaps no technology company outside of IBM has been able to keep on top of the industry as much as Microsoft. What's more, Bill Gates & Co. have achieved this success during times of incredible technological transformation, usually just the period when titans are...
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by Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
business’s success. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54913 in press Management Science Communicating Warmth in Distributive Negotiations is Surprisingly Counter-productive By: Jeong, M., J. Minson, M....
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Dina Gerdeman
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
early on—rookie mistakes can set back (or kill) a business before it’s barely out of the gate. Read Khalid Halim’s thoughts on Hypergrowth and the Law of Startup Physics for more on this point. “Unless you are doing hard science that is...
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by Julia Austin
- Web
Eligibility - New Venture Competition
Social Sectors (HKS) Entrepreneurship in Life Sciences (HBS) Entrepreneurship in the Education Marketplace (HGSE) Field Course: Field X (HBS) Field Course: Innovating in Health Care (HBS) Field Course: Investing for Impact Field Course:...
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- 06 Oct 2023
- Blog Post
Short Intensive Programs 2024 Preview: From Climate Change to Formula 1
privilege of hearing from experienced investors about their criteria for investing in companies and how they collaborate with founders to achieve success." Claudia Hill (MBA 2024) says that her four days in Investing in Life Sciences were...
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- 1967
- Book
Organization and Environment
By: Paul R. Lawrence and J. W. Lorsch
Lawrence, Paul R., and J. W. Lorsch. Organization and Environment. Boston, MA: Harvard Business School, Division of Research, 1967. (Reissued as a Harvard Business School Classic, Harvard Business School Press, 1986.)
- 03 Apr 2012
- First Look
First Look: April 3
developers to either a competitive or a cooperative work regime to create software for NASA's Space Life Sciences Directorate. Half of the subjects-the "sorted" group-were assigned according to their institutional preferences;...
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Carmen Nobel
- 01 Mar 2024
- News
In My Humble Opinion: Role Model
One of four daughters of Pakistani immigrants, Salma Qarnain (MBA 2002) grew up in the midwestern “I” states of Iowa, Illinois, and Indiana before attending Stanford University. “It was my first experience feeling happy and comfortable in a place that had diversity,”...
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- 17 Jan 2018
- Research & Ideas
If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer
season. Sources: "How Much (More) Should CEOs Make? A Universal Desire for More Equal Pay" by Sorapop Kiatpongsan and Michael I. Norton, copyright 2014, Perspectives on Psychological Science "Executive Paywatch: High-paid...
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Keywords:
by Dina Gerdeman
- 26 Aug 2014
- First Look
First Look: August 26
Publications August 2014 Management Science Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence By: Brooks, A.W., F. Gino, and M.E. Schweitzer Abstract—Although individuals can derive substantial benefits...
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Keywords:
Sean Silverthorne