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- Faculty Publications (979)
- January 2004
- Case
Macroeconomic Policy and the State of the U.S. Economy, 2003
By: David A. Moss
Based on excerpts from Federal Reserve Chairman Alan Greenspan's testimony before the U.S. Senate Committee on Banking, Housing, and Urban Affairs on July 16, 2003, as well as economic data that were available to Chairman Greenspan at the time. Taken together, the text...
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- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large...
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Keywords:
Business Ventures;
Organizational Design;
Technological Innovation;
Business Startups;
Venture Capital;
Brands and Branding;
Multinational Firms and Management;
Product Development;
Product Launch;
Corporate Entrepreneurship;
Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- 2004
- Article
Do Firms Change Capabilities by Hiring New People? A Study of the Adoption of Science-based Drug Discovery
By: Rebecca M. Henderson, Nicola Lacetera and Iain Cockburn
Henderson, Rebecca M., Nicola Lacetera, and Iain Cockburn. "Do Firms Change Capabilities by Hiring New People? A Study of the Adoption of Science-based Drug Discovery." Advances in Strategic Management 21 (2004).
- December 2003 (Revised April 2004)
- Case
Dragon's Teeth Vineyards
By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced...
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Keywords:
Technological Innovation;
Growth and Development Strategy;
Genetics;
Transition;
Brands and Branding;
Product Development;
Product Design;
Organizational Change and Adaptation;
Technology Adoption;
Food and Beverage Industry;
Food and Beverage Industry;
South Africa
MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
- 2003
- Chapter
Designing Sustainability at BMW Group: The Designworks/USA Experience
By: Michael W. Toffel, Natalie Hill and Kellie McElhaney
This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The...
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Keywords:
Design;
Governance Compliance;
Management Practices and Processes;
Standards;
Environmental Sustainability;
United States
Toffel, Michael W., Natalie Hill, and Kellie McElhaney. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In From Principles to Practice, 57–83. Case Studies Series. Global Compact Office, 2003.
- August 2003 (Revised August 2006)
- Case
New Sector Alliance (A): An Entry into Health Care?
By: Regina E. Herzlinger, Stacy Smollin Schwartz and Jeffrey Cronin
Describes the structure of the U.S. health care system and presents a study of a nonprofit consulting firm that hopes to enter the health care system. Includes descriptions of hospitals, doctors, insurers, medical technology providers, medical devices, pharmaceuticals,...
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Keywords:
Health;
Health Care and Treatment;
Health Disorders;
Nonprofit Organizations;
Health Industry;
United States
Herzlinger, Regina E., Stacy Smollin Schwartz, and Jeffrey Cronin. "New Sector Alliance (A): An Entry into Health Care?" Harvard Business School Case 304-004, August 2003. (Revised August 2006.)
- August 2003
- Case
Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard
By: Rebecca Henderson and Nancy Confrey
For 20 years, Mercury Computer Systems has thrived, providing products and services that support ultrafast processing of real time data. Now Jay Bertelli, the CEO, faces a critical question: How can the firm compete once the standards on which its products are based...
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Keywords:
Analytics and Data Science;
Open Source Distribution;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Information Technology;
Information Technology Industry
Henderson, Rebecca, and Nancy Confrey. "Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard." Harvard Business School Case 704-424, August 2003.
- July 2003
- Article
Community, Joining, and Specialization in Open Source Software Innovation: A Case Study
By: Georg von Krogh, Sebastian Spaeth and Karim R. Lakhani
Keywords:
Civil Society or Community;
Applications and Software;
Information;
Information Technology Industry
von Krogh, Georg, Sebastian Spaeth, and Karim R. Lakhani. "Community, Joining, and Specialization in Open Source Software Innovation: A Case Study." Research Policy 32, no. 7 (July 2003): 1217–1241.
- 14 Feb 2003
- Other Presentation
New Jersey Life Sciences Super-Cluster Initiative
The study assessed the current competitive position of the Life Science super-cluster in New Jersey; identified its key strengths and weaknesses, challenges and opportunities; and developed an action agenda that is being used as a blueprint to improve the cluster's...
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Porter, Michael E. "New Jersey Life Sciences Super-Cluster Initiative." Prosperity New Jersey Annual Meeting, Princeton, NJ, February 14, 2003.
- December 2002 (Revised February 2005)
- Case
Cap Gemini Ernst & Young (A): A Global Merger
By: Ashish Nanda
French IT consulting giant Cap Gemini is poised to purchase the consulting arm of Ernst & Young, a U.S.-based Big 5 accounting firm. In doing so, many differences need to be resolved, including negotiating with Ernst & Young entities all over the world as well as...
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Keywords:
Negotiation;
Multinational Firms and Management;
Mergers and Acquisitions;
Cross-Cultural and Cross-Border Issues;
Information Technology Industry;
Information Technology Industry;
France
Nanda, Ashish, Bertrand Moingeon, Lisa Haueisen Rohrer, and Guillaume Soenen. "Cap Gemini Ernst & Young (A): A Global Merger." Harvard Business School Case 903-056, December 2002. (Revised February 2005.)
- December 2002
- Article
Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries
By: Mary J. Benner and Michael Tushman
Benner, Mary J., and Michael Tushman. "Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries." Administrative Science Quarterly 47, no. 4 (December 2002): 676–706.
- October 2002
- Exercise
Luster Paint Corporation, The
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.
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Keywords:
Forecasting and Prediction;
Analytics and Data Science;
Management Practices and Processes;
Demand and Consumers;
Mathematical Methods
Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.
- July 2002 (Revised June 2003)
- Case
Microsoft Financial History
Contains background financial data on Microsoft as of mid-2001.
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Sahlman, William A. "Microsoft Financial History." Harvard Business School Case 803-018, July 2002. (Revised June 2003.)
- June 2002 (Revised October 2004)
- Case
Entropia (A)
By: Joseph B. Lassiter III, Sameer Ahuja and Jason Tepperman
The Entropia management team and a Harvard Business School field study team look for applications for "grid computing" in the financial services industry, identifying a "go-to-market" plan for this new technology.
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Lassiter, Joseph B., III, Sameer Ahuja, and Jason Tepperman. "Entropia (A)." Harvard Business School Case 802-227, June 2002. (Revised October 2004.)
- June 2002
- Background Note
Complexity Theory and Negotiation
By: Michael A. Wheeler and Gillian Morris
This case highlights an application of current thoughts in complexity science to negotiation theory. It emphasizes a provocative approach that questions much of traditional negotiation research thus far. The case explains the roots of complexity science and some broad...
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Wheeler, Michael A., and Gillian Morris. "Complexity Theory and Negotiation." Harvard Business School Background Note 902-230, June 2002.
- April 2002
- Supplement
Space Data Corporation Case Study -- Marketing Video
Designed for use with Space Data Corp.
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MacCormack, Alan D. "Space Data Corporation Case Study -- Marketing Video." Harvard Business School Video Supplement 602-803, April 2002.
- February 2002 (Revised April 2011)
- Case
The Future of Hybrid Electric Vehicles
By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those...
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Keywords:
Technological Innovation;
Marketing Strategy;
Consumer Behavior;
Environmental Sustainability;
Technology Adoption;
Auto Industry;
United States
Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
- January 2002 (Revised October 2005)
- Case
General Electric Medical Systems 2002
By: Tarun Khanna and James Weber
Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has...
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Keywords:
Information Technology;
Business Model;
Change Management;
Multinational Firms and Management;
Genetics;
Customer Value and Value Chain;
Age;
Medical Devices and Supplies Industry;
China;
United States
Khanna, Tarun, and James Weber. "General Electric Medical Systems 2002." Harvard Business School Case 702-428, January 2002. (Revised October 2005.)
- 2002
- Book
Organizations, Policy and the Natural Environment: Institutional and Strategic Perspectives
By: Andrew J. Hoffman and Marc Ventresca
This book brings together emerging perspectives from organization theory and management, environmental sociology, international regime studies, and the social studies of science and technology to provide a starting point for discipline-based studies of environmental...
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Hoffman, Andrew J., and Marc Ventresca, eds. Organizations, Policy and the Natural Environment: Institutional and Strategic Perspectives. Stanford University Press, 2002.
- November 2001 (Revised August 2005)
- Case
BigEast Bank (A): Credit Card Approval
By: Frances X. Frei and Dennis Campbell
BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is...
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Keywords:
Customers;
Forecasting and Prediction;
Banks and Banking;
Analytics and Data Science;
Managerial Roles;
Relationships;
Adoption;
Banking Industry
Frei, Frances X., and Dennis Campbell. "BigEast Bank (A): Credit Card Approval." Harvard Business School Case 602-098, November 2001. (Revised August 2005.)