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Show Results For
-
All HBS Web
(4,268)
- People (11)
- News (927)
- Research (2,704)
- Events (5)
- Multimedia (11)
- Faculty Publications (1,618)
- 25 Jan 2008
- Working Paper Summaries
What Do Non-Governmental Organizations Do?
Keywords:
by Eric D. Werker & Faisal Z. Ahmed
- 21 Aug 2019
- Working Paper Summaries
Improving Customer Compatibility with Operational Transparency
- 17 Apr 2015
- HBS Seminar
Leemore Dafny, Kellogg School of Management, Northwestern University
- June 2016
- Teaching Note
Relating to Peapod
By: Jill Avery and Susan Fournier
This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the...
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- Web
Online Entrepreneurship & Innovation Courses | HBS Online
Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5...
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- May 2003
- Module Note
Managing Product Development
By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem...
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- 10 Nov 2020
- Cold Call Podcast
The Challenges of Commercializing Fertility
Keywords:
Re: Debora L. Spar
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
the current economic downturn, companies need marketing skills more than ever. But while every corporate mission statement pays lip service to respecting customer needs, actual customer expertise is...
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Keywords:
by John Quelch
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the...
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Keywords:
Future Of Work;
Retail;
Ecommerce;
Alibaba;
Consumer Products;
Innovation;
Innovation and Invention;
Product Development;
Consumer Behavior;
E-commerce;
Consumer Products Industry;
Retail Industry;
China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- Web
Employment Data
Products 4% Entertainment / Media 1% Health Care 5% Investment Banking 3% Investment Management / Hedge Fund 6% Manufacturing 6% Nonprofit / Government 5% Other Financial Services 3% Private Equity 17% Retail 1% View Details
- July 2000 (Revised October 2000)
- Case
Petstore.com
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,...
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Keywords:
Competition;
Internet and the Web;
Mergers and Acquisitions;
Partners and Partnerships;
Internet and the Web;
Brands and Branding;
Marketing Strategy;
Retail Industry
Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
- January 2021 (Revised May 2023)
- Case
Pearson: Efficacy 2.0
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new...
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Keywords:
Efficacy;
Learning;
Outcome or Result;
Measurement and Metrics;
Brands and Branding;
Marketing Communications;
Strategic Planning;
Education Industry
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets...
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Keywords:
Marketing Strategy;
Service Delivery;
Market Entry and Exit;
Adaptation;
Product Launch;
Service Industry;
Canada;
United Kingdom;
United States
Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
- March 2018 (Revised September 2019)
- Case
Chewy.com (A)
By: Jeffrey F. Rayport and Matthew G. Preble
In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries...
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Keywords:
Pet Food;
Pet Products;
Retail;
Growth and Development Strategy;
Service Operations;
Decision Choices and Conditions;
E-commerce;
Service Industry;
Service Industry;
Florida;
United States
Rayport, Jeffrey F., and Matthew G. Preble. "Chewy.com (A)." Harvard Business School Case 818-079, March 2018. (Revised September 2019.)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The View Details
Keywords:
by Martha Lagace
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,...
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- September 2023
- Teaching Note
Esquel Group
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social...
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- Web
HBS Working Knowledge – Harvard Business School Faculty Research
new markets and build communities. Scott Duke Kominers and Steve Kaczynski go beyond the NFT hype in their book, The Everything Token. HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well by Danielle Kost 12 DEC 2023 |...
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- 21 Apr 2016
- Working Paper Summaries
The Perils of Building Democracy in Africa
- November 2011
- Article
KFC's Radical Approach to China
By: David E. Bell and Mary L. Shelman
Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters...
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Bell, David E., and Mary L. Shelman. "KFC's Radical Approach to China." Harvard Business Review 89, no. 11 (November 2011).