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Show Results For
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All HBS Web
(7,887)
- People (25)
- News (2,031)
- Research (3,649)
- Events (31)
- Multimedia (286)
- Faculty Publications (1,952)
- Web
Entrepreneurship & Innovation - MBA
this post, Misan Rewane (MBA 2013, NVC 2013 Winner) shares her insights on founding and leading a social enterprise. Misan is the cofounder and CEO of WAVE (West Africa Vocational Education), an organization dedicated to tackling youth...
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- 12 Jun 2014
- News
We’ve All Got GM Problems
- Web
Summer Venture in Management
learned that each person has a unique and valuable background to offer, and it is through the active process of sharing perspectives that allows the classroom to come alive. I was surprised by the extent of knowledge and confidence that I...
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- Program
Leading in the Digital Era
leadership approach, behaviors, and capabilities to enable your organization to become digitally mature Lead and build a culture of collaboration, empowerment, and inclusion that bridges across generations, geographies, and functions Foster a View Details
- Web
Student Life - MBA
2018 recently shared with me that upon letting a few mentors know about her acceptance, one of them called her immediately and said — I have only one piece of advice for you: live on campus. My thoughts on this advice? Absolutely true.”...
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- 13 Jun 2016
- Working Paper Summaries
Firm Selection and Corporate Cash Holdings
Keywords:
by Juliane Begenau and Berardino Palazzo
- 25 Nov 2014
- News
United Technologies CEO Chenevert Abruptly Steps Down
- 11 Jun 2013
- News
‘Financialization’ as a Cause of Economic Malaise
- 25 Feb 2011
- News
Sometimes it's good to be a sellout
- 01 Jun 2011
- News
A Lesson from Warren Buffet about Ethical Blind Spots
- 12 Feb 2017
- News
Harvard Business School makes a case for diversity
- 31 Oct 2019
- Video
Anu Aga
Anu Aga discusses the decision India-based engineering company Thermax took in 1996 to devote a specific share of profits to social spending, and to focus explicitly on education, supporting schools and the...
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- 14 Jun 2023
- Research & Ideas
Four Steps to Building the Psychological Safety That High-Performing Teams Need
tasks It’s hard to be effective without knowledge-sharing, teamwork, and shared decision-making. These require an element of interpersonal ease. People who feel psychologically safer work better in teams because they can View Details
Keywords:
by Kara Baskin
- May 2020 (Revised August 2021)
- Case
Playing the Field: Competing Bids for Anadarko Petroleum Corp
On April 8, 2019, Occidental’s CEO Vicki Hollub made a private offer to buy Anadarko Petroleum Corporation for $72 in cash and stock. Anadarko's CEO Al Walker said he would consider the offer, yet three days later, on April 11, he signed a merger agreement with Chevron...
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Mayfield, E. Scott, Daniel Green, and Benjamin C. Esty. "Playing the Field: Competing Bids for Anadarko Petroleum Corp." Harvard Business School Case 220-087, May 2020. (Revised August 2021.)
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords:
Testimonial;
Peer Information;
Social Proximity;
Communication;
Generic Medication;
Familiarity;
Marketing Communications;
Decision Choices and Conditions;
Identity;
Health Care and Treatment;
Marketing Reference Programs;
Power and Influence;
Brands and Branding;
Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
the trends of yesteryear, we ask that you also turn your thoughts to 2012. What do you think will be the top areas of concern for managers in the coming months? Please share your thoughts in the comments section, and have a happy new...
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Keywords:
by Staff
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of...
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Keywords:
Private Jets;
Private Aviation;
Luxury;
Luxury Service;
Uber;
Branding;
Growth Strategy;
Client Acquisition;
Innovative Business Model;
Disruptive Innovation;
Collaborative Consumption;
Disruption;
Disruptive Business Model;
Travel;
Reputation Management;
Sharing Economy;
Word Of Mouth;
Customer Engagement;
Aircraft;
Membership Programs;
Loyalty Program;
Brand Positioning;
Brand Building;
Brand Differentiation;
Customer Service;
Exceeding Consumer Expectations;
2-way Business Model;
Marketing Partnerships;
Netjet;
Air Transportation;
Entrepreneurship;
Growth and Development Strategy;
Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 22 Aug 2011
- News
Getting to Eureka!: How Companies Can Promote Creativity
- November–December 2023
- Article
Storytelling That Drives Bold Change
By: Frances X. Frei and Anne Morriss
When tackling urgent organizational problems, leaders usually work hard to identify underlying causes, tap a wide range of knowledge, and experiment with solutions. But once they’ve mapped out a plan, there’s one more crucial step they must take: crafting a story so...
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Keywords:
Organizational Culture;
Organizational Change and Adaptation;
Problems and Challenges;
Emotions;
Communication Strategy
Frei, Frances X., and Anne Morriss. "Storytelling That Drives Bold Change." Harvard Business Review 101, no. 6 (November–December 2023): 62–71.
John W. Pratt
John W. Pratt is a professor of business administration, emeritus, at Harvard Business School. He was educated at Princeton and Stanford, specializing in mathematics and statistics. Except for two years at the University of Chicago, and a sabbatical in Kyoto on a... View Details