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- Faculty Publications (270)
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- All HBS Web (2,383)
- Faculty Publications (270)
- 10 Aug 2018
- News
The Worm Has Turned: Bookstores Beats Odds in An Amazon World
- 16 Jul 2014
- HBS Case
Marketing Obamacare
healthcare legislation in the US ensured that it would be complex and tough to sell to the public, Quelch says. But that was just the problem: Congress and the Obama Administration didn't sell it. "Fundamentally, it's a View Details
- 30 Mar 2017
- HBS Seminar
David McKenzie, World Bank
- October 2013 (Revised January 2017)
- Case
Walmart around the World
By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,...
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Keywords:
Multinational Firms and Management;
Success;
Globalized Markets and Industries;
Expansion;
Market Entry and Exit;
Failure;
Retail Industry;
Germany;
China;
Argentina;
South Korea;
Canada;
Japan;
Brazil;
Africa;
United Kingdom;
United States;
Mexico
Alcácer, Juan, Abhishek Agrawal, and Harshit Vaish. "Walmart around the World." Harvard Business School Case 714-431, October 2013. (Revised January 2017.)
- Research Summary
Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920
Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details
Keywords:
Commodities;
Coffee;
Mexico;
Foreign Investment;
Institutions;
Immigration;
Developing Agriculture;
Development;
Export Crop;
Emerging Market;
Property Rights;
Labor History;
History;
Capital Markets;
Business History;
Agriculture and Agribusiness Industry;
Latin America;
Mexico;
Central America
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
spread over 45 countries. Comcraft produces steel, plastics, and aluminum products. Chandaria had the option of taking well-paying jobs after his studies in the United States and India View Details
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- Fall 2014
- Article
How to Win in an Omnichannel World
By: David R. Bell, Santiago Gallino and Antonio Moreno
The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,...
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Keywords:
Supply Chain Management;
Customer Relationship Management;
Marketing;
Marketing Strategy;
United States
Bell, David R., Santiago Gallino, and Antonio Moreno. "How to Win in an Omnichannel World." MIT Sloan Management Review 56, no. 1 (Fall 2014): 45–53.
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
more likely to be bookmarked by readers after they joined the ad-sharing program. In that sense, Zhu contends, there was a positive aspect to the ad-revenue-sharing program. An essential difference between the online and offline View Details
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
the Trump Administration authorized $7 billion in disaster loans for small businesses affected by COVID-19. The program helps businesses in View Details
- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
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Keywords:
Global Marketing;
Go-to-market Strategy;
Global Branding;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Fashion Industry;
Brazil;
United States;
Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
(Editor's note: This is the last in a series of four articles based on a Harvard Business School working paper by Karen Mills that analyzes the current state of availability of bank capital for View Details
- Research Summary
Investment and marketing strategies of American multinationals in Argentina (1890c-1939)
Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of...
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- February 2021 (Revised June 2023)
- Case
Henry Ford: Changing the World
By: Robert Simons and Max Saffer
This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first...
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Keywords:
Technology;
Entrepreneurship;
Personal Characteristics;
Business Startups;
Management;
Success;
Values and Beliefs;
Technological Innovation;
Personal Development and Career;
Auto Industry;
United States;
Michigan
Simons, Robert, and Max Saffer. "Henry Ford: Changing the World." Harvard Business School Case 121-063, February 2021. (Revised June 2023.)
- 02 May 2008
- What Do You Think?
What is the Future of State Capitalism?
Gupta comments, "Countries like India ... need investments in infrastructure .... Where does it get the money it needs? From the money owners. How does it matter who they are?" Could global financial View Details
Keywords:
by Jim Heskett
- 24 Jun 2008
- Working Paper Summaries
Bank Structure and the Terms of Lending to Small Businesses
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
as well. Aisner: You write that great service leaders know that customers actually buy results and value, not services or products. Please explain. Heskett: Executives who define their businesses in terms of results open up a View Details
- 2019
- Chapter
From Coast to Hinterland: Fiscal State Formation in British and French West Africa, c. 1880–1960
By: Ewout Frankema and Marlous van Waijenburg
This chapter contrasts and compares the ways different colonial states in West Africa developed local fiscal capacity. We show that per capita revenues were higher in the more commercialised coastal export economies than in remote parts of the interior. We argue that...
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Keywords:
Fiscal Capacity;
Public Debt;
French West Africa;
British West Africa;
Geography;
History;
Africa
Frankema, Ewout, and Marlous van Waijenburg. "From Coast to Hinterland: Fiscal State Formation in British and French West Africa, c. 1880–1960." In Fiscal Capacity and the Colonial State in Africa and Asia, c. 1850–1960, edited by Ewout Frankema and Anne Booth, 161–192. Cambridge: Cambridge University Press, 2019.
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
knowledge, the United States is the only country that has seen the development of legal entrepreneurial ventures supplying cadavers for medical education and research. The ventures are small operations (as...
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