Filter Results
:
(1,713)
Show Results For
-
All HBS Web
(1,713)
- People (11)
- News (527)
- Research (791)
- Events (3)
- Multimedia (2)
- Faculty Publications (201)
Show Results For
-
All HBS Web
(1,713)
- People (11)
- News (527)
- Research (791)
- Events (3)
- Multimedia (2)
- Faculty Publications (201)
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
Aligning Strategy and Sales, to give us a glimpse into how it's done. Working Knowledge: Why is it so important for companies to create a stronger connection between their strategic priorities and their go-to-market initiatives? How...
View Details
Products to Platforms: Making the Leap
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can...
View Details
- March 2021
- Article
International Trade and Social Connectedness
By: Michael Bailey, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond and Johannes Stroebel
We use de-identified data from Facebook to construct a new and publicly available measure of the pairwise social connectedness between 170 countries and 332 European regions. We find that two countries trade more when they are more socially connected, especially for...
View Details
Bailey, Michael, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond, and Johannes Stroebel. "International Trade and Social Connectedness." Journal of International Economics 129 (March 2021).
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing...
View Details
- August 1998
- Case
Electronic Commerce at Air Products
By: F. Warren McFarlan and Melissa Dailey
In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry...
View Details
Keywords:
Management Teams;
Information Technology;
Globalized Markets and Industries;
Infrastructure;
Internet and the Web;
Technology Adoption;
Business Strategy;
Chemical Industry;
United States
McFarlan, F. Warren, and Melissa Dailey. "Electronic Commerce at Air Products." Harvard Business School Case 399-035, August 1998.
- Article
Products to Platforms: Making the Leap
By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new...
View Details
Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
- March 2022
- Module Note
Navigating Nascent Industries and Product Categories
By: Rory McDonald
This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the...
View Details
McDonald, Rory. "Navigating Nascent Industries and Product Categories." Harvard Business School Module Note 622-097, March 2022.
- February 2015
- Case
TouchTunes and the Connected Digital Jukebox Platform
By: Alan MacCormack and Noah Fisher
The case describes innovation and new product development at TouchTunes, the leader in the Digital Jukebox market. In March 2013, after releasing its innovative "Virtuo" jukebox developed in collaboration with frog design, TouchTunes was at a crossroads. Having...
View Details
- 21 Oct 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Consumer Products
Making HBS Connections Company events are just one piece of recruiting and for many companies successful recruiting does not require a presence on campus. For Consumer Products companies interested in hiring...
View Details
Keywords:
Consumer Products / Retail
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling...
View Details
Keywords:
Innovation;
Technology Diffusion;
New Products;
Customer Lifetime Value;
Monetization Strategy;
Social Influence;
Innovation Adoption;
Forecasting Demand;
Commercialization;
Marketing Strategy;
Practice;
Customer Value and Value Chain;
Research;
Innovation and Management;
Technology Adoption;
Forecasting and Prediction;
Product Development
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
- 23 Apr 2014
- News
Timing plus smart ideas are the keys to being an entrepreneur
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014)
View Details
- 01 Jul 2021
- News
Off the Shelf: Recent Books with Harvard Connections
- 24 Jul 2017
- Blog Post
Transitioning to Product Management at HBS
project 15% yoy growth in excel’ kind of way). In researching a role that might be best fit for me, I more or less stumbled upon product management, and once I had a rudimentary understanding of how multi-faceted the role can be, I was...
View Details
- March 2015 (Revised April 2015)
- Case
The Heat Is On: Emerging Ecosystems in the Thermostat Industry
By: David Collis and Ashley Hartman
Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2...
View Details
Keywords:
Honeywell;
Thermostats;
Internet Of Things;
Smart Thermostats;
Google;
Nest;
Apple;
HomeKit;
SmartThings;
Partnerships;
Platforms And Ecosystems;
Linkages;
Communication Protocols;
Strategy;
Technology;
Home Automation;
Connected Home;
Buildings and Facilities;
Energy;
Information Infrastructure;
Applications and Software;
Internet and the Web;
Digital Platforms;
Partners and Partnerships;
Industrial Products Industry;
Industrial Products Industry;
Industrial Products Industry;
Industrial Products Industry;
Industrial Products Industry
Collis, David, and Ashley Hartman. "The Heat Is On: Emerging Ecosytems in the Thermostat Industry." Harvard Business School Case 715-455, March 2015. (Revised April 2015.)
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
development, design and marketing teams. I also participated in consumer electronic trade shows for the first time to discover new products on the markets and look out for potential licensing partners for the company. The Fashion Tech...
View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the...
View Details
Keywords:
by James E. Aisner
- August 1998 (Revised June 2000)
- Case
FairMarket, Inc.: Where Buyers and Sellers Connect
By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube
On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,...
View Details
Keywords:
Business Startups;
Debates;
Entrepreneurship;
Growth and Development;
Growth Management;
Management Style;
Product Launch;
Multi-Sided Platforms;
Problems and Challenges;
Information Technology;
Information Technology Industry;
Web Services Industry
Applegate, Lynda M., Jack Wieland, and Chad M. M Raube. "FairMarket, Inc.: Where Buyers and Sellers Connect." Harvard Business School Case 399-006, August 1998. (Revised June 2000.)
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and strategy...
View Details
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's...
View Details
Keywords:
Brands;
Brand Management;
CRM;
Customer Relationship Management;
Customer Focus and Relationships;
Customers;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- 17 Sep 2012
- Research & Ideas
Blue Skies, Distractions Arise: How Weather Affects Productivity
efficiency. In "Rainmakers: Why Bad Weather Means Good Productivity," the authors show that workers are especially productive on rainy days, simply because they're not tempted by the possibilities of a sunny day—a walk in the park, for...
View Details
Keywords:
by Carmen Nobel