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All HBS Web
(59)
- News (23)
- Research (27)
- Multimedia (1)
- Faculty Publications (13)
- Web
CSV Explained - Institute For Strategy And Competitiveness
The Lifebuoy Soap Story Created by William Lever in 1894 to combat cholera in Victorian England, Lifebuoy is the world’s #1 selling germ protection soap—a win-win for Unilever and global health. See full story Porter on Creating Shared...
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- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to...
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by Carmen Nobel
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into...
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Reconceiving Products & Markets - Institute For Strategy And Competitiveness
Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets Case Study The Lifebuoy Soap...
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- 01 Dec 2023
- News
Action Plan: Life Study
Above: photo by Beth Perkins “There’s an artistic spark in everybody,” says Ted Hartley (MMP 4, 1956). “If you can get rid of that left-brain inner critic, you can explore what will open up in the right-brain side in all of us.” Hartley came to painting a little over a...
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Julia Hanna
- 05 Feb 2018
- What Do You Think?
Should Companies Disclose Employee Compensation?
million fee. The situation came to light when the negotiation leaked. (The dispute was apparently resolved when Wahlberg agreed to donate his $1.5 million to Time’s Up Legal Defense Fund.) This Hollywood soap opera raises an interesting...
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- Profile
Olivia Melendez
to cast her next blockbuster hit. Then in 7th grade, a psychic at my friend’s birthday party predicted I’d go on to become a soap opera star. I guess I’m still waiting for my shot What is your favorite childhood memory? There’s a home...
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Gilbert Colgate
Colgate merged with the Peet Company and B. J. Johnson, maker of Palmolive soap, the largest selling soap brand in America in the early 1900s. Colgate led the newly merged Colgate, Palmolive-Peet Company with assets of $63 million. The...
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Personal Care & Home Products
- 12 Mar 2019
- News
Acting Naturally
Karina Birch (OPM 49, 2017) is CEO of Rocky Mountain Soap Company, based in Alberta, Canada. In this interview, she explains how the mission, culture, and products of her company are blended together. “I was 24 years old and right out of...
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Richard R. Deupree
sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first...
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Personal Care & Home Products
William Wrigley, Jr.
Wrigley started his own business in 1892, which primarily produced soap and baking powder, but also chewing gum. Not long after his business opened, Wrigley realized the chewing gum was his most popular item and decided to market it more...
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Food & Tobacco
William C. Procter
Under Procter's guidance, P&G grew out of its mid-western roots as a soap producer into a national consumer goods conglomerate. Procter was responsible for the creation of many famous brands, including Crisco shortening, but also...
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Personal Care & Home Products
Howard J. Morgens
Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the...
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Personal Care & Home Products
- 30 Mar 2022
- News
Giving Hope and Comfort
lack regular access to soap, shampoo, toothpaste, and deodorant. “No one should have to wake up in the morning and go through the day worried about how they look, smell, or feel because they can’t afford a bar of soap or a tube of...
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- 29 Mar 2023
- News
Giving Hope and Comfort
Jeff Feingold (MBA 1997) launched Hope and Comfort out of his Boston-area garage in 2011 to address the issue of hygiene insecurity in Massachusetts. "If you don't have basic hygiene products, it's very hard to stay clean, healthy, and confident," he explains. "No one...
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- 01 Sep 2010
- News
Fair Trade
complex scents, both of which contrast with the Asian preference for light scents.” For an industry which looks global, it has some decidedly local characteristics . World War I helped launch the beauty revolution. In close quarters, soap...
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- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of the messier issues of...
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- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
part, found himself fielding some unexpected questions. “What’s a soap opera?” one boy asked during a discussion of ad rates for different kinds of TV programming. Mention of a $1.3 million cost provoked the query, “How much money is...
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Allen Yang
Johannesburg—where they helped their host—a South African home-products company, develop new soap product ideas that would appeal to its core base: middle- and lower-income South Africans. "That's what was so interesting about our...
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- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
2002 he was CEO of Philips China, Hong Kong, and Taiwan. He pointed to Unilever's early experience in China as a cautionary tale. Unilever had done well selling high-end soap products elsewhere, but in China it had a difficult time...
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by Julie Jette