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- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- January 1992
- Background Note
Managing Sales Interfaces: An Introduction
Concerns issues involved in coordinating sales efforts with product management and customer service activities. First, discusses environmental factors that increase integration requirements among these groups, and why these factors make the field sales force a crucial...
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Keywords:
Product Marketing;
Social Marketing;
Multi-Sided Platforms;
Groups and Teams;
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: An Introduction." Harvard Business School Background Note 592-068, January 1992.
- July 1991 (Revised March 1992)
- Background Note
Integrity and Management
Describes the role that issues of personal integrity play in managers' decisions. Defines personal integrity, the factors that influence it, the situations in which it becomes particularly relevant to company decisions, and ways of overcoming the blind spots that can...
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Badaracco, Joseph L. "Integrity and Management." Harvard Business School Background Note 392-005, July 1991. (Revised March 1992.)
- Article
Enfranchisement of Service Workers
By: Leonard A. Schlesinger and James Heskett
Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1....
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Keywords:
Motivation and Incentives;
Franchise Ownership;
Employees;
Compensation and Benefits;
Service Industry;
Japan;
United States
Schlesinger, Leonard A., and James Heskett. "Enfranchisement of Service Workers." California Management Review 33, no. 4 (Summer 1991).
- November–December 1990
- Article
The Power of Product Integrity
By: K. B. Clark and T. Fujimoto
Clark, K. B., and T. Fujimoto. "The Power of Product Integrity." Harvard Business Review 68, no. 6 (November–December 1990): 107–118.
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- 1989
- Article
The Creative Environment Scales: The Work Environment Inventory
By: T. M. Amabile and N. Gryskiewicz
The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work...
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Keywords:
Creativity;
Innovation and Invention;
Working Conditions;
Management Analysis, Tools, and Techniques
Amabile, T. M., and N. Gryskiewicz. "The Creative Environment Scales: The Work Environment Inventory." Creativity Research Journal 2 (1989): 231–254.
- 1987
- Chapter
Pension Plan Integration as Insurance against Social Security Risk
By: Robert C. Merton, Zvi Bodie and Alan J. Marcus
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or...
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Amabile, T. M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words." Social Cognition 1 (1982): 311–335.
- Article
An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity
By: Anne-Claire Pache, Julie Battilana and Channing Spencer
Hybrid organizations must sustainably attend to multiple goals embedded in different institutional spheres. Past research has highlighted the value for hybrids in recruiting board members representing different logics to avoid attentional drifts; yet, diverse boards...
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Pache, Anne-Claire, Julie Battilana, and Channing Spencer. "An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity." Academy of Management Journal (in press). (Pre-published online January 17, 2024.)
- Research Summary
Corporate Social Entrepreneurship
By: James E. Austin
This research is examining the process by which companies engage in strategic corporate social responsibility as an integral part of their enterprise strategy and operations. The research has conceptualized this process as entreprenurial in nature and defined it as...
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- Research Summary
Governance of Interorganizational Exchange
By: Ranjay Gulati
In a series of papers, I examine the antecedents and consequences of governance choices in exchange relations. Using data from the automotive industry, a coauthor and I have examined the dynamics associated with the social and contractual structure of sourcing...
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- Research Summary
Governance, Accountability, and Performance for Social Enterprise
By: Dutch Leonard
This project examines the relationship between governance structures, accountability relationships, and performance outcomes for social enterprises. Most previous work in this area has examined these topics separately, or in pairs; the purpose of this project is to...
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- Research Summary
Hybrid organizing
By: Julie Battilana
While historically the commercial and social sectors have evolved on fairly separate tracks, over the last 30 years we have witnessed a blurring of the boundaries between these two sectors. In an effort to account for this transition, Professor Battilana’s second... View Details
- Research Summary
Managing Multiple Identities at Work
Peoples’ work identities, which are often a deep source of meaning for them, may conflict with or complement cultural, familial, or personal identities they value. A central focus of Professor Ramarajan’s work is understanding, on the individual level, how these...
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- Teaching Interest
Overview
By: Benjamin C. Esty
I created and teach a course called Strategies for Value Creation (SVC). It is designed to be a capstone course in the Elective Curriculum (EC or second year of the MBA program) that integrates and further develops concepts developed in several Required Curriculum (RC...
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- Forthcoming
- Article
Proximate (Co-)Working: Knowledge Spillovers and Social Interactions
By: Maria P. Roche, Alexander Oettl and Christian Catalini
We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity...
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Keywords:
Knowledge Integration;
Coworking;
Microgeography;
Business Startups;
Technology Adoption;
Diversity;
Interpersonal Communication;
Knowledge Sharing;
Geographic Location
Roche, Maria P., Alexander Oettl, and Christian Catalini. "Proximate (Co-)Working: Knowledge Spillovers and Social Interactions." Management Science (forthcoming). (Pre-published online February 14, 2024.)
- Research Summary
Research Summary
By: Ranjay Gulati
My research has focused on interorganizational relationships, with an emphasis on interfirm strategic alliances, which include voluntary exchange or co-development of products, technologies, or services between firms. I examine the factors that influence the...
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