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Show Results For
-
All HBS Web
(4,247)
- People (8)
- News (764)
- Research (2,810)
- Events (12)
- Multimedia (13)
- Faculty Publications (1,675)
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 02 Jul 2013
- First Look
First Look: July 2
positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the View Details
Keywords:
Anna Secino
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his...
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Keywords:
Geographic Location;
Marketing Strategy;
Product Launch;
Standards;
Mobile and Wireless Technology;
Conflict and Resolution;
Auto Industry;
Electronics Industry;
Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
wouldn’t otherwise do, and good incentive systems create a market of sorts inside companies with a series of pressure points, Hall says. Whether it’s raising your hand for extra work, prioritizing innovative projects, or staying with a...
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by Avery Forman
- TeachingInterests
Strategy and Technology
By: Andy Wu
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- March 2016 (Revised September 2021)
- Case
South Africa: A Fractured Rainbow?
By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
Twenty years after the end of Apartheid, South Africa's democracy persists, albeit with problems. A tripartite coalition — the African National Congress, the labor unions, and the Communist Party — still controls the political system but with diminishing economic...
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Keywords:
Politics;
Development;
Productivity;
Labor;
Labor Unions;
Infrastructure;
Government and Politics;
Economic Growth;
Performance Productivity;
Economy;
Social Issues;
South Africa
Vietor, Richard H.K., and Haviland Sheldahl-Thomason. "South Africa: A Fractured Rainbow?" Harvard Business School Case 716-069, March 2016. (Revised September 2021.)
- Web
Placement - Doctoral
University, Questrom School of Management Dissertation: Social Evaluation Dynamics in Global Platform Markets Advisors: Julie Battilana (Chair), Ya-Wen Lei, Christopher Marquis, and Michael W. Toffel Leroy...
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- Web
Strategy - Doctoral
structures; innovation in emerging markets; and the causal effect of incentive policy reform, expatriates and social relationships on innovation. Program Requirements Profiles Dafna BearsonStrategy Rowan ClarkeStrategy “Students in the...
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- Web
Business Economics Online Course | HBS Online
Mid-Career Professionals Explore the world of business through the lens of economics as you prepare for your next opportunity. Economics for Managers was immensely valuable. Hearing from founders and seeing the power of network effects through various case studies...
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- Article
The Business Case for Curiosity
By: Francesca Gino
Although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and...
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Keywords:
Organizational Culture;
Employees;
Creativity;
Cognition and Thinking;
Learning;
Decision Making;
Performance Effectiveness
Gino, Francesca. "The Business Case for Curiosity." Harvard Business Review 96, no. 5 (September–October 2018): 48–57.
- Web
Negotiation Course Online | HBS Online
techniques to achieve success at the bargaining table. Weekly, I negotiate strategic partnerships for my company, and Negotiation Mastery has given me additional skills that I have put into practice and have resulted in much more successful agreements. Jacqueline...
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- 2014
- Book
The Integrated Reporting Movement: Meaning, Momentum, Motives, and Materiality.
By: Robert G. Eccles and Michael P. Krzus
The Integrated Reporting Movement explores the meaning of the concept, explains the forces that provide momentum to the associated movement, and examines the motives of the actors involved. The book posits integrated reporting as a key mechanism by which...
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Eccles, Robert G., and Michael P. Krzus. The Integrated Reporting Movement: Meaning, Momentum, Motives, and Materiality. John Wiley & Sons, 2014.
- June 2008
- Case
Starbucks Coffee Company in the 21st Century
By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most...
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Keywords:
Business Model;
Economy;
Growth Management;
Brands and Branding;
Corporate Social Responsibility and Impact;
Competition
Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
called emotional contagion. Goldenberg’s past research shows that negative sentiments tend to spread faster than positive ones on social media, particularly when expressed by public figures. Achieving a sense of calm On an individual...
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by Kristen Senz
- 05 Jul 2023
- HBS Case
What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment
specific task at hand (e.g., an appreciation for broader market changes, competitor behaviors, or emergent industry trends). Relational. Relational leaders design a plan of action based on how others will perceive and be affected by the...
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by Ben Rand
Michael I. Norton
Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details
- September 2009 (Revised March 2015)
- Case
eBay Partner Network (A)
By: Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale...
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Keywords:
Compensation and Benefits;
Marketing Strategy;
Partners and Partnerships;
Motivation and Incentives;
Online Technology;
Service Industry
Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
- February 2009 (Revised December 2009)
- Case
Merck: Global Health and Access to Medicines
By: V. Kasturi Rangan and Katharine Lee
The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social...
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Keywords:
Globalized Firms and Management;
Health Care and Treatment;
Emerging Markets;
Corporate Social Responsibility and Impact;
Poverty;
Business Strategy;
Pharmaceutical Industry
Rangan, V. Kasturi, and Katharine Lee. "Merck: Global Health and Access to Medicines." Harvard Business School Case 509-048, February 2009. (Revised December 2009.)
- 05 Feb 2024
- Research & Ideas
The Middle Manager of the Future: More Coaching, Less Commanding
to connect groups with disparate skills—like engineering, sales, and market analysis—at key points in a project. Extensive analysis of job postings Zhang bases his conclusions on a unique linguistic analysis of more than 34 million online...
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by Ben Rand
- Web
Organizational Leadership Course | HBS Online
modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn. Overview Syllabus Enrollment Stories FAQs Apply Now Key Concepts Identify any misalignments between the dynamics of your organization and...
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