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Show Results For
-
All HBS Web
(2,991)
- People (5)
- News (330)
- Research (2,353)
- Events (10)
- Multimedia (4)
- Faculty Publications (1,643)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- Web
African American Student Union Spotlight on Joint Degrees - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
many months if I need to stay at 50 percent capacity.” If we open, will they come? Until COVID-19 struck, Americans spent more for away-from-home food than for at-home consumption. Restaurants had been the space, in addition to home and the workplace, where View Details
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
more information about the relationship to societal outcomes than the Gini coefficient. For instance, consider the connection between inequality and obesity. In studying our data, we find no significant correlation between inequality and...
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- Web
Find Past & Upcoming Events - Alumni
can inspire not only excitement for new possibilities, but also fear for the future. How can you keep the parts of work you love but enjoy more balance in your life? What work will you do? How will this change affect your relationship...
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- 23 Jun 2009
- First Look
First Look: June 23
problems (and the ways they reinforce each other), this paper offers a new approach to community transformation which calls for leaders to use technology to inform and connect people. We need to convert the social safety net into a View Details
Keywords:
Martha Lagace
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the...
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Keywords:
Budgets and Budgeting;
Digital Marketing;
Customer Relationship Management;
Venture Capital;
Emerging Markets;
Strategic Planning;
Sales;
Internet and the Web;
Publishing Industry;
Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- 01 May 2020
- Blog Post
5 Reasons to Join a Club at HBS
summer and introducing RCs (first-year students). Connected by our identities, PRIDE became more than a community on campus for me: it became my family. PRIDE members often lean on each other for help with everything from navigating View Details
- August 2007 (Revised June 2020)
- Case
Trouble with a Bubble
By: Tom Nicholas
Examines technology, firm performance, and the stock market during the 1929 Great Crash and the Great Depression of the 1930s. The 1920s was an extraordinary period of technological progress marked by a strong run-up in stock market prices. Firms invested heavily in...
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Keywords:
Bubble;
Stock Market;
Great Depression;
Irving Fisher;
Information Technology;
Organizational Change and Adaptation;
History;
Financial Markets;
Performance;
Labor and Management Relations;
Equity;
Financial Crisis;
Innovation and Invention;
United States
Nicholas, Tom. "Trouble with a Bubble." Harvard Business School Case 808-067, August 2007. (Revised June 2020.)
- October 2018 (Revised August 2019)
- Case
Everybody Knows: Russia and the Election
By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a...
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Keywords:
Strategic Industry;
Strategic Alliances (Business);
Business And Government;
Business And Public Policy;
Business And Society;
Media Businesses;
Media Content;
Media Slant;
Media Regulation;
Internet Of Everything;
Government Policy;
Politics;
Political Campaigns;
Political Strategy;
Political Turmoil;
Government;
Government Regulation;
Security;
International Business;
International Relations;
National Security;
Political Elections;
News;
Media;
Internet and the Web;
Rights;
Problems and Challenges;
Globalization;
Business and Community Relations;
Business and Government Relations;
Government Legislation;
Risk and Uncertainty;
Cognition and Thinking;
Conflict and Resolution;
Identity;
Civil Society or Community;
Culture;
Public Opinion;
Social Issues;
War;
Social Media;
Public Administration Industry;
United States;
Russia
Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in...
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- 21 Sep 2021
- Office Hours
Readers Ask: How Can I Gain Power and Influence?
they can gain power or how to use the power they have. Through her research on power dynamics and change agents, Julie Battilana, the Joseph C. Wilson Professor of Business Administration at Harvard Business School and the Alan L. Gleitsman Professor of View Details
Keywords:
by Kristen Senz
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75...
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- 22 Sep 2023
- News
Skydeck Voices: The Most Important Person I Met at HBS
Photo provided by Harvard University Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Who was the most important person you met at HBS? And why? This is Dan Morrell, host of Skydeck, and when my colleagues set up on Spangler Lawn during Spring Reunions...
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- May 2021 (Revised May 2022)
- Case
Headspace vs. Calm: A Mindful Competition
By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable...
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Keywords:
Marketing Communication;
Integrated Strategy;
Brand;
Brand & Product Management;
Brand Communication;
Brand Differentiation;
Brand Building;
Brand Management;
E-Commerce Strategy;
Ecommerce;
App;
App Development;
Applications;
COVID;
COVID-19;
Pandemic;
Pricing;
Pricing Strategy;
Subscription Model;
Subscription;
Partnerships;
Strategic Partnerships;
B2B Vs. B2C;
B2B;
Health & Wellness;
Wellbeing;
Digitization;
Commoditization;
Mobile App;
Mobile App Industry;
Mobile Healthcare;
Mobile Marketing;
Digital Brand;
Digital Health;
Consumer Health;
Apps;
Online Business;
Online Competition;
Online Community;
Online Entertainment;
Entertainment And Leisure;
Meditation;
Marketing;
Marketing Communications;
Brands and Branding;
Price;
Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Partners and Partnerships;
Health;
Well-being;
Mobile and Wireless Technology;
Communication;
Communication Strategy;
Disruption;
Consumer Behavior;
Digital Marketing;
E-commerce;
Applications and Software;
Health Industry;
Technology Industry;
Communications Industry;
United States;
North America;
United Kingdom
Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
- 20 Mar 2012
- First Look
First Look: March 20
either system can lead to the subversion of expected relationships in the other. This book rejects the simple equation of capitalism with markets or with trade, in favor of a three-level system that embraces factor markets as well those...
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Keywords:
Sean Silverthorne
- Web
11 Stories from HBS PRIDE for National Coming Out Day - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- April 2017 (Revised March 2024)
- Case
Making Target the Target: Boycotts and Corporate Political Activity
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must...
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Keywords:
Boycott;
Corporate Political Activity;
Lobbying;
LGBTQ;
Campaign Contributions;
Campaign Finance;
Retail;
Shareholder Activism;
Public Opinion;
Social Issues;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Problems and Challenges;
Laws and Statutes;
Rights;
Crisis Management;
Risk Management;
Media;
Political Elections;
Taxation;
Corporate Accountability;
Values and Beliefs;
Fairness;
Diversity;
Customers;
Communication;
Business and Government Relations;
Retail Industry;
United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity." Harvard Business School Case 317-113, April 2017. (Revised March 2024.)
- Forthcoming
- Article
Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups
By: Aneesh Rai, Edward H. Chang, Erika Kirgios and Katherine L. Milkman
Why do some homogeneous groups face backlash for lacking diversity, whereas others escape censure? We show that a homogeneous group’s size changes how it is perceived and whether decision makers pursue greater diversity in its ranks. We theorize that people make...
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Rai, Aneesh, Edward H. Chang, Erika Kirgios, and Katherine L. Milkman. "Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups." Organization Science (forthcoming). (Pre-published online April 18, 2024.)
- 20 Jan 2022
- Op-Ed
3 Steps to Help Companies Rebuild Trust During the Pandemic
business leaders made during the pandemic fractured their relationship with employees, we recommend managers take these three steps to rebuild trust and, ultimately, loyalty: 1. Take responsibility. First, companies need to acknowledge...
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Keywords:
by Sandra J. Sucher and Shalene Gupta