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Show Results For
-
All HBS Web
(1,130)
- People (4)
- News (292)
- Research (575)
- Events (2)
- Multimedia (5)
- Faculty Publications (189)
- 02 Aug 2021
- Research & Ideas
What If Closing the Wage Gap Means Everyone Earns Less?
It’s a sticky but common dilemma for managers: A valued employee finds out that a coworker earns more, gets upset, and demands a raise. If gender or race figure into the wage gap, tensions can escalate fast. Companies, including Whole Foods, Starbucks, and the social...
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by Avery Forman
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling...
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Keywords:
Innovation;
Technology Diffusion;
New Products;
Customer Lifetime Value;
Monetization Strategy;
Social Influence;
Innovation Adoption;
Forecasting Demand;
Commercialization;
Marketing Strategy;
Practice;
Customer Value and Value Chain;
Research;
Innovation and Management;
Technology Adoption;
Forecasting and Prediction;
Product Development
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
- 13 Jul 2021
- News
Hate Spreads Faster on Twitter: Evidence from 44 News Outlets
- 04 Feb 2020
- Video
Shabana Azmi
Shabana Azmi, the prominent Indian actress, explains her belief that art is a tool of social change capable of shifting the prevailing societal views, especially about gender, and how this conviction has...
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- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
some sort of compensation for it—through donations or subscriptions. That is the path forward. How is social media changing the consumption of information and the consumer’s ability to access a diversity of ideas? —Janet Simpson Benvenuti...
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- 07 Mar 2013
- HBS Seminar
Mike Toffel, Harvard Business School
- October 2003 (Revised January 2004)
- Exercise
Electric Maze Exercise, The
By: Amy C. Edmondson and Hanna Rodriguez-Farrar
This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with...
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Edmondson, Amy C., and Hanna Rodriguez-Farrar. "Electric Maze Exercise, The." Harvard Business School Exercise 604-046, October 2003. (Revised January 2004.)
- Spring 2021
- Article
Building Cities' Collaborative Muscle
By: Jorrit De Jong, Amy C. Edmondson, Mark Moore, Hannah Riley-Bowles, Jan Rivkin, Eva Flavia Martínez Orbegozo and Santiago Pulido-Gomez
The most pressing social problems facing cities today require multiagency and cross-sector solutions. We offer tools and techniques to facilitate the process of diagnosing and solving problems by breaking down silos to build up cities.
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Keywords:
Collaboration;
Cross-sector Collaboration;
City;
Governance;
Problems and Challenges;
Cooperation
De Jong, Jorrit, Amy C. Edmondson, Mark Moore, Hannah Riley-Bowles, Jan Rivkin, Eva Flavia Martínez Orbegozo, and Santiago Pulido-Gomez. "Building Cities' Collaborative Muscle." Stanford Social Innovation Review (website) (Spring 2021).
- Article
Reimagining the Balanced Scorecard for the ESG Era
By: Robert S. Kaplan and David McMillan
Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining...
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Keywords:
ESG (Environmental, Social, Governance) Performance;
Business Ecosystems;
Balanced Scorecard;
Adaptation;
Business Model;
Business and Stakeholder Relations
Kaplan, Robert S., and David McMillan. "Reimagining the Balanced Scorecard for the ESG Era." Harvard Business Review Digital Articles (February 3, 2021).
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- 22 Aug 2016
- Research & Ideas
Master the One-on-One Meeting
Whether you’re a CEO or a line manager, your team is just as important as a group as its members are as individuals. Today’s tech companies offer many perks to attract and retain the best employees. We offer competitive salaries, training and the promise of...
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by Julia B. Austin
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial...
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Keywords:
Customer Relationship Management;
Entrepreneurship;
Price;
Growth and Development Strategy;
Marketing Communications;
Social and Collaborative Networks;
Segmentation;
Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- 05 Dec 2023
- Research & Ideas
Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales
benefit. And once those restrictions are lifted, we come back to this world, where having this virtual tour doesn't really make a big difference in terms of sales outcomes.” Still, some benefits of virtual tours persist for sellers and buyers alike, and knowing when to...
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- March 2006
- Background Note
Business, Law, and Society: The Systems Approach to Law and Management
Presents the systems approach to law and management, a construct for understanding how public law affects the competitive environment and a firm's resources. Describes how the legally astute manager can use legal tools to assess opportunities, develop the firm's value...
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Bagley, Constance E. "Business, Law, and Society: The Systems Approach to Law and Management." Harvard Business School Background Note 806-086, March 2006.
- 26 Aug 2002
- Research & Ideas
High-Stakes Decision Making: The Lessons of Mount Everest
What went wrong on Mount Everest on May 10, 1996? That day, twenty-three climbers reached the summit. Five climbers, however, did not survive the descent. Two of these, Rob Hall and Scott Fischer, were extremely skilled team leaders with much experience on Everest. As...
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by Michael A. Roberto
- January 2013
- Case
Omidyar Network: Pioneering Impact Investment
By: Michael Chu and Lauren Barley
Omidyar Network, having deployed to date over $500 million in ways ranging from donations to commercial equity capital, must decide whether to back Anudip, an Indian organization dedicated to providing the rural unemployed and marginalized with livelihoods linked to...
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Keywords:
Social Enterprise;
Social Entrepreneurship;
Investment;
Philanthropy and Charitable Giving;
India
Chu, Michael, and Lauren Barley. "Omidyar Network: Pioneering Impact Investment." Harvard Business School Case 313-090, January 2013.
- 01 Sep 2013
- News
Who Are We?
SOCIAL MEDIA James Kondo Managing Director, East Asia, Twitter M. James Kondo 103 alumni work in social media 41 at Facebook 31 at LinkedIn 7 at Twitter High Tech: 135 at Google 104 at Microsoft 23 at Apple...
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Marco E. Tabellini
Marco Tabellini is an assistant professor in the Business, Government, and International Economy unit and is affiliated with the National Bureau of Economic Research (NBER), the Center for Economic Policy Research (CEPR), the Centre for Research... View Details
- November 2006 (Revised December 2012)
- Background Note
Strategies Beyond the Market
By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what...
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Keywords:
Markets;
Failure;
Strategy;
Situation or Environment;
Social Issues;
Government and Politics;
Corporate Social Responsibility and Impact
Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
- April 2013 (Revised October 2013)
- Case
National Instruments
By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms...
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Keywords:
Organizational Structure;
Applications and Software;
Organizational Culture;
Technological Innovation;
Digital Platforms;
Innovation and Management;
Media;
Management Systems;
Social and Collaborative Networks;
Information Technology Industry;
Service Industry;
Texas
Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)