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All HBS Web
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- People (1)
- News (74)
- Research (188)
- Events (3)
- Multimedia (1)
- Faculty Publications (53)
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- 15 Apr 2013
- News
Solving the Search vs. Display Advertising Quandary
- 27 May 2021
- News
Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy
- 21 Jun 2011
- News
Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study
- 12 Sep 2014
- News
Moving targets
- 07 Mar 2008
- News
Art of retaining professionals
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Mar 2004
- News
Derek Ferguson
Advertising (a firm that helps clients reach the $890 billion youth and hip-hop markets); Bad Boy Films; and Daddy’s House Social Programs, which provides tutoring for more than five hundred students in New York and New Jersey. (P....
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- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
disruptor, then your innovation may be in search of an opportunity. It was a fascinating chicken-or-the-egg conversation.” Working closely with HBS Club of Seattle co-presidents Shyam Ayengar (MBA 2006) and Jon Weintraub (MBA 1989), as...
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Margie Kelley
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a...
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- 01 Jan 2002
- News
Egon P.S. Zehnder (MBA '56)
McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he...
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- 05 May 2023
- News
Fail Better
before moving on to join the newly-formed firm of Wasserstein Perella & Co. He names Joe Perella as an early sponsor and mentor in his career, and describes two moments of failure— one professional, one personal, in which Perella played a...
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- 01 Feb 1997
- News
Doing It Your Way
Open Market Joyce I. Greenberg - Take Good Care Monique Maddy - African Communications Group Steven C. Walske - Parametric Technology Corp. Indeed, from "paperless" magazines to services that search for hard-to-find foreign news stories,...
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- 01 Apr 2000
- News
Getting the Message
Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for...
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Susan Young
- 01 Jun 2008
- News
New Face at Facebook
“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles...
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- 01 Dec 2015
- News
Snapping Up Voters
Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to user searches. Over nearly four...
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Sasha Issenberg
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which...
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Peter K. Jacobs