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All HBS Web
(237)
- People (1)
- News (53)
- Research (88)
- Multimedia (3)
- Faculty Publications (41)
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- 11 Apr 2008
- News
Olympic sponsorship isn't an automatic gold medal
- 20 Jul 2021
- News
How Adidas Helped Monetize the Olympics (Preview Video)
- 12 Mar 2021
- News
My Favorite Case
team—and everything they owned was riding on Carter Racing having a successful season. But after their car had suffered engine failure in several of their last outings, BJ Carter has an hour to decide whether or not to risk their existing View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
to excellence and lifelong learning in their careers and contributions to the community. The dinner was the first large-scale gathering for the Club since the end of the pandemic and attracted 400 alumni and guests to the Glasshouse in Manhattan. Through corporate...
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Margie Kelley
- 01 Dec 2022
- News
Full Court Press
On May 28, 2022, the Basketball Africa League (BAL) held the championship game of its second season, pitting the club team Petro de Luanda, from Angola, against US Monastir, from Tunisia. Traffic snarls outside the stadium, congestion tightened by temporary road...
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Dan Morrell
- 01 Mar 2004
- News
Derek Ferguson
describing how Apple paid to have its iPod placed in a P. Diddy music video. “Some extremists think that recorded music will be free in ten years,” Ferguson comments. “Companies will make money by selling sponsorship around the content.”...
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- 24 Apr 2014
- News
Giving students a chance to attend elite private schools
Teresa Clarke (AB 1984, JD 1987, MBA 1988) reflects on helping start the Student Sponsorship Foundation of South Africa to give black students the opportunity to attend elite private schools. (Published April 2014)
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- 24 Apr 2014
- News
Identifying why the path to the top for women and racial minorities remains elusive
But having same-gender or same-race peers can hurt mobility because of within-group competition, which suggests that active sponsorship from senior professionals is needed to help underrepresented junior professionals rise through the...
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- 01 Jun 2003
- News
Against All Odds
(February 27, 2003) explained, “Mr. Bertarelli runs his America’s Cup team like a small global company, with over one hundred team members, drawn from fifteen countries, and eight specialist units covering everything from boat design and sail making to professional...
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- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround...
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Marguerite Rigoglioso
- 01 Oct 1997
- News
Honorable Mention
Hoegh, Steven Le Poole, Kerstin Nilsson, Paul Ostergaard, and Ernesto Gonzalez-Quattrini - who established a corporate sponsorship program to raise money for the construction of elementary schools in Latin America. Closer to campus,...
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- 01 Dec 2017
- News
Flight Path
mall in Los Angeles. November 2016 DRL partners with Bud Light to find the next professional drone racer, recruited through DRL’s online simulator and a live tournament. February 2017 DRL signs a multiyear title sponsorship with German...
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Julia Hanna
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
upwards of eight figures on an ongoing basis. For the World Cup, FIFA adds eight "Sponsors" and eight "National Supporters." The opportunities are so valuable that, once secured, a company rarely gives up its rights. These sponsorships...
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Garry Emmons
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
sponsorship to the club. With an expected increase in membership for 2001, the HBS Club of Puget Sound looks forward to an exciting future. Kwiker feels a tremendous sense of pride in the club’s progress. “It is the greatest feeling to...
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- 01 Sep 2004
- News
HBS Clubs and Associations
sponsorships add an important mix of participants to the SPNM program, allowing us to reach nonprofit CEOs who otherwise might not know about or be able to attend the program.” Bob Davis (MBA ’92), president of the HBS Club of Atlanta,...
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- 01 Dec 2020
- News
Steady as She Goes
the more junior levels and put great structures around them for sponsorship,” she observes. Sponsorship is more than mentorship for Weckert. “A sponsor is someone who helps you unlock opportunities, who is proactively helping you to...
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- 01 Dec 1996
- News
Victory Lap: Frazier, Olympics COO, Reviews the Games
body in the world is heavily sponsored by commerce, and commercial sponsorships are part of every major sporting event on the planet. The Olympic Games remain the only major competition of any sort that doesn't allow in-stadium signage....
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- 27 Jan 2023
- News
Turning Up the Volume
When the executive director of Leadership Enterprise for a Diverse America (LEDA) stepped down in June 2020, Ilana Goldman (MBA/MPA 2002) stepped up. As chair of the board and a political and nonprofit consultant, she saw it as her duty to fill the role until a...
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Maureen Harmon
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a consumer marketer; for...
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