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- January 2015 (Revised May 2023)
- Technical Note
FIELD Global Immersion: Orchestrating a Compelling Presentation
By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with...
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Keywords:
Presentation Skills;
Communication;
Communication Intention and Meaning;
Communication Strategy;
Interpersonal Communication;
Management Skills
Avery, Jill. "FIELD Global Immersion: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised May 2023.)
- 2010
- Book
Different: Escaping the Competitive Herd
By: Youngme Moon
Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an...
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Keywords:
Communication Intention and Meaning;
Entrepreneurship;
Innovation and Invention;
Marketing;
Creativity;
Competition
Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
- summer 2001
- Article
Using Mentoring and Storytelling to Transfer Knowledge in the Workplace
By: Walter C. Swap, Dorothy A. Leonard, Mary Shields and Lisa Abrams
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.